Top 5 Marketing Strategies for Success

by RaeAnne Marsh

Marketing options are wide and varied, offering more opportunities than ever before for companies to connect with their customers. Everything is on the Internet, and this has dramatically changed the landscape for business. Even small companies in Arizona are selling internationally, observes Matt Silverman, vice president and managing director of R&R Partners’ Phoenix … [More]

Beau Lane, LaneTerralever

from Beau Lane

How the world views you, how people react to your product or service — this is the realm of marketing that is fueled by the interactions marketing creates. As your consumer-facing voice, marketing increasingly drives consumers’ engagement with you, creating both challenges and exciting opportunities for your brand. Marketers are now accountable for much more than a … [More]

How to Hire the Best Job Candidates

by Tony Beshara, Ph.D.

Most business leaders claim that hiring quality individuals for their organization is one of their highest priorities. Nevertheless, many of them tend to think that skilled interviewing and hiring come naturally, and that, because they are good at their jobs, they must also be innately good at interviewing and hiring. The truth is, effective interviewing and hiring skills do … [More]

Would George and ‘Honest Abe’ Make It in Today’s Business World?

by Joseph Callaway

Presidents’ Day, which falls between the birthdays of two of our nation’s most revered leaders — George Washington and Abraham Lincoln — is coming up on Monday, February 16. And as every school-aged kid knows, both men are remembered for their honesty. (OK, “little George and the cherry tree” might be more legend than fact, but it does indicate the extent to which our culture … [More]

The Meeting Market

by RaeAnne Marsh

Heading into 2015, Scottsdale Convention & Visitors Bureau CEO Rachel Sacco sees the local area “really poised for one of the strongest markets in the last five or six years.” Hotels are showing strong demand, and this, she explains, is the first level of how to take the temperature of the industry. Business is booking at a short-term pace, but venues are getting a lot of … [More]