Leading Loyalty

by Mike Hunter

In business, if people merely like you, you’re in trouble. They need to love you! In Leading Loyalty, readers will learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. Winning customers’ their hearts will not only result in them purchasing more — that’s the company they’ll talk up to everyone they … [More]

Rehumanize Your Business

by Mike Hunter

Every day, most working professionals entrust their most important messages to a form of communication that doesn’t build trust, provide differentiation or communicate clearly enough. It’s easy to point to the sheer volume of emails, text messages, voicemails and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless … [More]

Sales Badassery

by Mike Hunter

This book turns the old way of doing things on its head to shift all the power to you. The common myth of sales strategy says prospects should be approached from a position of deference — they hold the superior position, forcing the salesman to supplicate, beg, make undue concessions and be at their beck and call during and after the sale. This indispensable work shows that … [More]

Unstoppable Teams

by Mike Hunter

Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective — by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service to others, trust, empathy and a caring … [More]

Reinventing the Product

by Mike Hunter

Reinventing the Product looks at how the disruptive waves of digital technologies will affect product companies. Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of Things, data analytics, blockchain, cloud computing and, particularly, AI are transforming traditional products into smart connected products. The book will demystify concepts such … [More]