Fanocracy

by Mike Hunter

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, … [More]

Billion Dollar Brand Club

by Mike Hunter

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing customers five pairs of glasses to choose from. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model … [More]

TIP

by Mike Hunter

Brian Davis is an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant … [More]

Be a Startup Superstar

by Mike Hunter

This book is for anyone who feels underemployed or is struggling to find a fulfilling career; stuck on a low rung of the corporate ladder and seeing no way up anytime soon. Steven Kahan’s message: “You’re not alone.” From recent college grads to people who feel stuck in their corporate jobs, many people probably never considered working for a technology company that’s just … [More]

Dynamic Digital Marketing

by Mike Hunter

Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do … [More]