Year-End Scorecard of B2B Marketing Effectiveness

Research results on finding, winning and growing key customer accounts 

by CMO Council

“The rapid disruption of marketing technologies and strategies over the last few quarters have impacted every conversation about lead generation and a robust sales funnel. The digitization of enterprises that followed the pandemic has completely changed the way that companies and markets work. “This digital focus has been forcing us to adopt newer tools and tactics for an … [More]

What Is the Future Shape of Work?

Data shows trajectories of hybrid, remote and blended models

by James Neave

The study recently released by Adzuna, the smarter job search engine, unveiled insights into the trajectories of hybrid and remote work. The data shows that the proportion of new jobs posted for both hybrid and in-office positions is gradually increasing, although remote work positions are still dominating advertised vacancies. The proportion of advertised roles specifying … [More]

Work-from-Home Lifestyle

Survey uncovers employee attitudes and concerns

by CraftJack

By now, Americans are well-versed in the work-from-home lifestyle. It’s been years since the sudden shift to remote work at the onset of the COVID-19 pandemic, and now people are very comfortable with this working situation. So comfortable, in fact, remote workers are doing a lot more than their job while on the clock, and many think their employers are spying on them! At … [More]

Tech Talent Workforce Available beyond Tech

Other industries may reap benefit from tech company layoffs

by Colin Yasukochi

Recent tech company layoffs have created opportunities for other industries to hire much-needed tech talent, according to CBRE’s recently released Scoring Tech Talent 2023 report. Overall tech talent employment grew by 11% between 2020 and 2022, with tech companies adding nearly 2.5 times more tech workers than the next highest industry sector, professional services. … [More]

Scammers Target Businesses through LinkedIn

Cybersecurity expert advises businesses on how to avoid LinkedIn scammers/swindlers

by Mike Hunter

A majority of organizations (83%), from small to large, have a LinkedIn profile, and, according to the newest research by NordLayer — a network security solution for businesses — half of businesses in the U.S. (52%) experienced at least one LinkedIn scam this year. The most affected tend to be big companies (65%), requests to connect from an unknown person with a suspicious … [More]

The State of GenAI Chatbots in Marketing

GenAI chatbots help businesses achieve positive results (in most cases)

by Anu Shukla

A whopping 73% of marketers are now using Generative AI (GenAI) tools for content creation, setting the stage for artificial intelligence to upend decades of convention. However, this rapid adoption of GenAI tools begs the question of how marketers are using them, and whether they’re being used to full effect. We at surveyed 1,000 marketing professionals to understand … [More]

Nondisruptive Creation: Innovating without Destroying

New growth and opportunity without disrupting and confronting industry players

by W. Chan Kim and Renée Mauborgne

When thinking about innovation, the economic and social impact of the approach is not all that matters. What also matters is an organization’s ability to successfully implement it.  Our concept of nondisruptive creation is about innovating without destroying. It’s the flipside of disruption, where destruction is necessary to create.  While nondisruptive creation may … [More]

The Rise of Chatbots in Contact Centers

AI chatbots are streamlining the customer service experience and helping businesses thrive

by Anu Shukla

AI has been a hot topic in recent months, as companies, pundits and others discuss artificial intelligence’s rapid evolution and its potential for improving businesses. Much of the conversation has been directed toward art and software development, but customer service remains a major area of opportunity for business owners. Today, 23% of customer service organizations are … [More]

The Delivery Dilemma: How Package Deliveries Are Disrupting Multifamily Properties

With more package deliveries come new security challenges

by Aaron Rudenstine

As e-commerce continues to overthrow brick-and-mortar retail, the multifamily real estate industry is feeling the impact of online shopping’s biggest side effect: package deliveries. According to ButterflyMX data, package delivery volume at multifamily properties is estimated to grow almost 15% per year through 2025. The company analyzed data gathered from more than 18,000 … [More]

Hesitation Hampers Marketers in Media Marketing 

New CMO council research reveals shortcomings in advertising strategies

by Mike Hunter

The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The amount of consumer choices, heightened expectations for personalization, and the need to optimize based on real-time data insights make managing campaigns and achieving desired outcomes challenging today. New research from the Chief … [More]

Cyber Attacks: Data Breaches vs. Social Media Takeovers

by Mike Hunter

Seventy percent of small businesses believe they are ready to protect against a cyberattack or recover from a data breach. This fact is among the findings in the 2022 Business Impact Report recently published by the Identity Theft Resource Center® (ITRC), its second annual report on the impacts of identity crimes and cyberattacks on small businesses and … [More]

Job Hunters’ Pet Peeves – Employers, Take Heed

by Kelli Mason

Layoffs have surged over the past year, causing an increase in job hunting. As this hunt is the reality for many Americans, the system of applying for a new job is hardly seamless, even when done online. From hard-to-navigate online job portals to being ghosted by an employer, many candidates have job-hunting pet peeves that make the process difficult. JobSage was interested … [More]

Quiet Constraint – The New Workplace Villain

from Kahoot!

The 2022 Workplace Culture Report recently released by Kahoot!, the global learning and engagement platform company, reveals that “quiet constraint” is Corporate America’s current hidden threat at work. According to the data from a new third-party survey of U.S. enterprise workers, more than half (58%) employees say they hold in valuable knowledge they could share with their … [More]

Women’s Pay Today: 3 New Stats to Know

by Jamie Sabia

While recent data from the Bureau of Labor Statistics shows women’s labor participation is on the rise, the gender wage gap continues to be a top concern for many female professionals. Recent White House data shows the average woman working full-time, year-round, for wages or a salary earned 83 cents for every dollar paid to their average male counterpart.  A recent Robert … [More]

It’s an ‘Arms Race’ of Lavish Job Perks

by Chris Arey

The great resignation and war for talent have brought out the best in employers. From better pay to flexible hours, and resources for managing work/life balance. But, where do they draw the line? The war for talent, the ‘Great Resignation’ and the challenge of compensating staff in inflationary times all mean that employers are now offering ever more lavish benefits, in a … [More]

Post-Pandemic Parameters of Office Demand

by Diana Sabau

The last couple of years have been transformational for the commercial real estate sector, particularly for the office market. Despite the uncertainty that marked the first half of 2020, fears around the demise of the office have been put to rest by the surge in workspace searches that surpassed even pre-pandemic levels. But while companies’ interest in renting office space has … [More]

CFOs Share Globalization Plans and Concerns

by Globalization Partners

Among CFOs, there is near universal agreement that the ability to capture market share through global expansion is a hot button for their industry and their stakeholders. However, mounting concerns over rising wages, talent and international affairs are causing companies to rethink their globalization strategies. According to data drawn from the fourth annual CFO survey … [More]

Work-from-Home: Deal Breaker?

by Zapier team

The pandemic changed the way we work, and, as the work-from-home lifestyle became the norm, employees began to re-evaluate their expectations for work-life balance. Many workers quit their jobs because their needs weren’t being met. It’s clear that employees don’t want to go back to the way things were pre-pandemic. So we asked the question: What’s the future of remote work? … [More]

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