MarTech Outcomes Depend on CMO-CIO Relationship

by Mike Hunter

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy, selection and management. Yet fewer than one out of four marketing organizations has such a relationship. A new report from the Chief Marketing Officer … [More]

Corporate Social Responsibility Matters in Attracting Talent

by Heather Salerno

To support global hiring efforts, Appcast recently announced findings from the 2021 “Decoding Global Talent” series. Compiled by Boston Consulting Group (BCG), The Network and Appcast, the report reveals the impact of social and COVID-19 crises on U.S. workers’ preferences and expectations. Nearly 209,000 workers in 190 countries — including more than 6,300 workers in the … [More]

Employers Delay Promotions Due to Pandemic

by Travis Laird

The pandemic put a pause on everything, including raises. In a recent study by professional staffing firm Robert Half, more than half of U.S. employers (59%) revealed that they put off promoting top performers due to COVID-19. In addition, nearly four in 10 U.S. workers surveyed (38%) confirmed that their careers had stalled since the start of the pandemic. They report feeling … [More]

The Rising Concern around Inadequate Virtual Private Network Security 

by Don Boxley

Well before the COVID-19 pandemic, IT teams faced a common challenge: how to ensure employees and other approved users could easily and securely access organizational resources, whether they were hosted locally or in the cloud. This was a challenge that was painfully exacerbated when millions of workers around the world were sent to work from home (WFH), virtually … [More]

Rocky Mountain Region’s Middle Market Recovering Faster Than National Average

by Celia Dietrich and Doug Farren

A collaboration between Dietrich Partners, a Denver-based management consulting firm, and the National Center for the Middle Market, housed at The Ohio State University Max M. Fisher College of Business, recently released the findings from the Rocky Mountain Region Middle Market 2020 Performance and 2021 Outlook report. The report reveals that the Rocky Mountain region’s middle … [More]

Telecommuting Safety – Are Companies Safe in Arizona?

by Mike Hunter

With so many Americans working remotely, telecommuting has soared through the roof last year — Forbes reported in March 2020 that 58% of America’s knowledge workers were working remotely. Instead of hopping on a train, bus, or into a car to get to the office, many Americans are joining meetings via video conferencing and collaborating from home. As convenient as working from … [More]

Mighty Metric: Customer Lifetime Value

by Mike Hunter

Customer lifetime value is an indicator of how well a company identifies and nurtures profitable, long-term customer relationships. The biggest challenges for organizations include aggregating the right data for a robust view of the customer, shifting from assumptions to predictive knowledge of the customers’ needs, identifying the moments of opportunity to deliver delight and … [More]

Does Location Influence Workplace Attitudes?

by RaeAnne Marsh

Attitudes toward work from home has become a favorite topic for surveys over the past year, and it is one aspect Nintex studies in its recent “Workplace 2021 Study.” But Nintex’s interest was not just on attitudes; it was on how attitudes differ from region to region. Here in the Southwest, we have the second-best opportunities for career advancement this year, according to … [More]

The Female Opportunity Index 2020/21

by Adrienne Gormley

The historic 2020 U.S. election held a tremendous amount of promise in regards to women’s rights, equality and representation in government and ultimately has resulted in the first-ever female Vice President, Kamala Harris, and a record number of women elected to congress. What could be more inspirational for young, ambitious women in America than seeing increasing female … [More]

The Future of the Remote-Working Model

by Dominika Paciorkowska

Nearly a year into the “great remote work experiment,” it is clear that we’re never going back. The COVID-19 pandemic may have forced the hand of companies around the world to implement remote work, but its viability long-term has never been clearer, or more studied. For companies that decide there’s no need (or benefit) to going back to the old way of working but do not … [More]

Parental Leave Benefits Biased Against Fathers

by Marc Ransford

Parental leave policies among the of majority Fortune 500 companies are gender-biased, providing women with more parental leave than their male counterparts, and these policies likely impede gender equality in hiring and promotions, says a new study from Ball State University. The study is the first systematic examination of parental leave policies among major American … [More]

Best Perks and Incentives for Employee Morale

by Mike Hunter

Employee perks and benefits can be some of the most compelling aspects of the hiring process. Great perks and incentives packages can help attract top-notch talent, maintain employee morale and improve overall engagement and satisfaction with the company. They can also boost a company’s image, as exemplified by notable tech companies that have become highly desirable places to … [More]

Vacations: Take a Break, Please! 

by Joe Mizzi

There is a growing trend to remind employees to “use your vacation days,” despite work demands and travel limitations. In a recent survey of more than 1,000 workers conducted by global staffing firm Robert Half, nearly 4 in 10 workers surveyed (38%) said their employer has encouraged them to take time off.  While 55% report having received no communication about using … [More]

The Hidden Impact of Remote Work during the Pandemic

by Mike Hunter

Remote work in the time of the pandemic is having unexpected impacts across America — and different impacts for each generation. A recent, national study by global research firm The Center for Generational Kinetics reveals that trust, expectations of leaders and future employment expectations have been deeply affected in this time of remote work. The discoveries from The … [More]

Work-from-Home Statistics during the Pandemic

by Matt Zajechowski

At this point, working from home is no longer the strange new phenomenon that stirred up national attention just a few short months ago. There are however many fascinating aspects of this pandemic-spurred era of remote work, according to a recently released report.  Employment screening services and background check company JDP recently surveyed more than 2,000 Americans who … [More]

International Expansion Plans Undeterred by COVID-19

by Nicole Sahin

The business impact of COVID-19 is ongoing, with some sectors of the economy experiencing much greater challenges than others. But new research released by Globalization Partners and CFO Research has revealed that most businesses with existing international expansion plans are undeterred by the impact of COVID-19 and are still moving ahead with their growth strategies. The … [More]

Diversity Not Compromised by Pandemic

by Mike Hunter

For businesses, workplace diversity remains an important objective. More than three-quarters of HR professionals (79 percent) believe their company is diverse, according to new data released in May from Clutch, the leading B2B ratings and reviews firm. Almost three-quarters of employees (74 percent) believe their company is committed to improving diversity. Despite the … [More]

Workplace Relationships: Millennials vs. Baby Boomers

by Matt Zajechowski

Regardless of which side of the generational divide you fall, you have probably noticed a difference in how younger and older colleagues act in the workplace. A recent study authored by Olivet Nazarene University analyzed workplace relationships between millennials and baby boomers with the goal to learn more about how they interact and conduct business together. The analysis … [More]

79% of Businesses Have Rejected Job Candidates Based on Social Media Content says Survey

The Manifest

Most businesses have rejected a potential employee after looking at their social media profiles, according to a new survey from The Manifest, a business news and how-to website. About 90% of employers look at potential employees' social media profiles, and 79% have rejected a candidate based on what they found. Many people focus on building a professional brand on … [More]

Report: Perceptions of the COVID-19 Work-at-Home Transition 


Due to the unprecedented impact of COVID-19, the ability to work at home is practically a requirement for much of the world. Many businesses are either shifting or have already shifted their employees to virtual offices; however, this raises a new host of questions. Questions of capability, productivity and quality of work are as important to the new remote workforce as they … [More]

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