The importance of collaboration between an organization’s marketing and security leaders is the focus of the recently released report from the CMO Council, in partnership with KPMG, entitled “Marketing & Data Security: The Unlikely Brand Building Partnership,” which examines the marketing and security relationship and how marketing leaders can preserve brand reputation amid … [More]
Marketing & Security Must Work Together to Safeguard and Grow Brand Trust
Collaboration can help organizations preserve brand reputation amid rising data privacy and security concerns
AI-Enabled PDF Tools
Why these are key to revolutionizing document workflows and boosting productivity
Significant challenges as well as opportunities in document workflow processes exist across organizations. These were the findings of the recent study “Revolutionizing Document Workflows with AI” from Forrester Consulting, commissioned by Foxit. Forrester queried 402 PDF and document tool users and 116 decision-makers — uncovering a landscape marked by inefficiency and outdated … [More]
A Deep Dive into Upskilling and Reskilling
TalentLMS and Workable’s latest research underscores the imperative need for targeted, efficient and continuous learning opportunities
Technological advancements and shifting market demands have generated a distinct need for employees and organizations to invest in consistent upskilling and reskilling. What does the state of upskilling and reskilling look like today? TalentLMS and Workable’s research shows that 71% of employees seek more frequent upskilling opportunities, while 80% would like their companies … [More]
AI Gains and Gaps in the Workplace
Study finds AI saves workers an average of six hours per week
Since the advent of ChatGPT, millions of Americans have experimented with, used, and implemented generative artificial intelligence (AI) into their workstreams. Generative and large-language model (LLM) AI is revolutionizing many work sectors, but how do workers feel about it? Workers are embracing AI in record numbers: Ninety-two percent of survey respondents say they trust … [More]
Boredom: What Force at Work?
Within the dynamics of the modern workplace, the myth of consistent, all-day productivity is exactly that: a myth
The issue of workplace boredom is more pervasive than many might realize. According to Forbes, boredom at work is not just a minor inconvenience; it's a serious problem that can lead to depression, anxiety, insomnia, and higher employee turnover. This issue affects a significant portion of the American workforce, with more than a third admitting they have found their job … [More]
Year-End Scorecard of B2B Marketing Effectiveness
Research results on finding, winning and growing key customer accounts
“The rapid disruption of marketing technologies and strategies over the last few quarters have impacted every conversation about lead generation and a robust sales funnel. The digitization of enterprises that followed the pandemic has completely changed the way that companies and markets work. “This digital focus has been forcing us to adopt newer tools and tactics for an … [More]
What Is the Future Shape of Work?
Data shows trajectories of hybrid, remote and blended models
The study recently released by Adzuna, the smarter job search engine, unveiled insights into the trajectories of hybrid and remote work. The data shows that the proportion of new jobs posted for both hybrid and in-office positions is gradually increasing, although remote work positions are still dominating advertised vacancies. The proportion of advertised roles specifying … [More]
Work-from-Home Lifestyle
Survey uncovers employee attitudes and concerns
By now, Americans are well-versed in the work-from-home lifestyle. It’s been years since the sudden shift to remote work at the onset of the COVID-19 pandemic, and now people are very comfortable with this working situation. So comfortable, in fact, remote workers are doing a lot more than their job while on the clock, and many think their employers are spying on them! At … [More]
Tech Talent Workforce Available beyond Tech
Other industries may reap benefit from tech company layoffs
Recent tech company layoffs have created opportunities for other industries to hire much-needed tech talent, according to CBRE’s recently released Scoring Tech Talent 2023 report. Overall tech talent employment grew by 11% between 2020 and 2022, with tech companies adding nearly 2.5 times more tech workers than the next highest industry sector, professional services. … [More]
Scammers Target Businesses through LinkedIn
Cybersecurity expert advises businesses on how to avoid LinkedIn scammers/swindlers
A majority of organizations (83%), from small to large, have a LinkedIn profile, and, according to the newest research by NordLayer — a network security solution for businesses — half of businesses in the U.S. (52%) experienced at least one LinkedIn scam this year. The most affected tend to be big companies (65%), requests to connect from an unknown person with a suspicious … [More]
The State of GenAI Chatbots in Marketing
GenAI chatbots help businesses achieve positive results (in most cases)
A whopping 73% of marketers are now using Generative AI (GenAI) tools for content creation, setting the stage for artificial intelligence to upend decades of convention. However, this rapid adoption of GenAI tools begs the question of how marketers are using them, and whether they’re being used to full effect. We at Botco.ai surveyed 1,000 marketing professionals to understand … [More]
Nondisruptive Creation: Innovating without Destroying
New growth and opportunity without disrupting and confronting industry players
When thinking about innovation, the economic and social impact of the approach is not all that matters. What also matters is an organization’s ability to successfully implement it. Our concept of nondisruptive creation is about innovating without destroying. It’s the flipside of disruption, where destruction is necessary to create. While nondisruptive creation may … [More]
The Rise of Chatbots in Contact Centers
AI chatbots are streamlining the customer service experience and helping businesses thrive
AI has been a hot topic in recent months, as companies, pundits and others discuss artificial intelligence’s rapid evolution and its potential for improving businesses. Much of the conversation has been directed toward art and software development, but customer service remains a major area of opportunity for business owners. Today, 23% of customer service organizations are … [More]
The Delivery Dilemma: How Package Deliveries Are Disrupting Multifamily Properties
With more package deliveries come new security challenges
As e-commerce continues to overthrow brick-and-mortar retail, the multifamily real estate industry is feeling the impact of online shopping’s biggest side effect: package deliveries. According to ButterflyMX data, package delivery volume at multifamily properties is estimated to grow almost 15% per year through 2025. The company analyzed data gathered from more than 18,000 … [More]
Hesitation Hampers Marketers in Media Marketing
New CMO council research reveals shortcomings in advertising strategies
The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The amount of consumer choices, heightened expectations for personalization, and the need to optimize based on real-time data insights make managing campaigns and achieving desired outcomes challenging today. New research from the Chief … [More]
Cyber Attacks: Data Breaches vs. Social Media Takeovers
Seventy percent of small businesses believe they are ready to protect against a cyberattack or recover from a data breach. This fact is among the findings in the 2022 Business Impact Report recently published by the Identity Theft Resource Center® (ITRC), its second annual report on the impacts of identity crimes and cyberattacks on small businesses and … [More]
Job Hunters’ Pet Peeves – Employers, Take Heed
Layoffs have surged over the past year, causing an increase in job hunting. As this hunt is the reality for many Americans, the system of applying for a new job is hardly seamless, even when done online. From hard-to-navigate online job portals to being ghosted by an employer, many candidates have job-hunting pet peeves that make the process difficult. JobSage was interested … [More]
Quiet Constraint – The New Workplace Villain
The 2022 Workplace Culture Report recently released by Kahoot!, the global learning and engagement platform company, reveals that “quiet constraint” is Corporate America’s current hidden threat at work. According to the data from a new third-party survey of U.S. enterprise workers, more than half (58%) employees say they hold in valuable knowledge they could share with their … [More]
