The Best States to Launch a Startup

by Elik Dermer

Uber, Snapchat and even Facebook — these each started as a small startup, some with hardly any financing behind them. A simple business idea can often blossom into something much greater and successful; however, sometimes it can seem that the odds are against it. After all, 20 percent of businesses fail in their first year, 30 percent in the second and 50 percent within … [More]

The Ascension of Arizona’s 21st Century Healthcare Economy

by Anthony Tanner, CFA

An advanced, diverse, and thriving healthcare industry is critical to Arizona, serving both as a magnet for attracting new residents, and providing world-class medical care to a state population that surpassed 7 million last year. The expansion of the Arizona healthcare sector is necessary to serve a population that continues to expand faster than the national average while … [More]

Small-Business Lending: Arizona Entrepreneurs on a Fast Track for Growth

by Brock Blake

In spite of growing concerns, the economy remains strong. As a result, entrepreneurs continue to seek fresh capital to help grow their businesses. According to a recent SMB economic insights report from Lendio, the demand for small-business loans is on the rise nationwide. In Q2 2019, the number of small-business loan inquiries increased 27 percent over the previous … [More]

Email Efficacy in the Workplace

by Matt Baglia

A It’s commonly assumed email is the best way to reach people in the workplace, but the numbers are starting to tell a different story. In a recent survey SlickText conducted on workplace communication preferences, 60.8 percent of respondents said they ignore emails at work — whether from HR or another sender — and almost one out of two respondents said receiving fewer emails … [More]

Arizona Companies Score on LBGTQ-Inclusive Workplace Policies

by Elliott Kozuch

America’s leading companies and law firms are meeting strengthened criteria to meet the evolving needs of the lesbian, gay, bisexual, transgender and queer community around the world, according to the 2019 Corporate Equality Index (CEI) recently released by the Human Rights Campaign Foundation, the educational arm of the nation’s largest LGBTQ civil rights organization. The … [More]

Do Employers Care about #MeToo?

by Carin Van Vuuren

In the first major study of its kind to look at both the employer and individual employee perspectives on the most important issues surrounding work today, the recent Workplace Intelligence Report from Greenhouse identified troubling gaps in employer-based programs that address diversity and inclusion (D&I) and sexual harassment. According to the report, talent is often … [More]

Marketers: Don’t Forget the Human Connection

by Bant Breen

For many organizations, the race to master data and harness the power of the marketing technology stack has resulted in the customer and, perhaps, an understanding of human relationships being lost.  In a recent research study from the CMO Council, in partnership with Harte Hanks, 41 percent of respondents acknowledged that focusing on the relationship being built, instead … [More]

Influencer Marketing: More than a Pretty Face

by Todd Grossman

Evaluating how companies are evolving influencer marketing strategies in 2019, leading social listening and analytics platform Talkwalker conducted a global survey of more than 800 marketing and PR professionals. The 2019 Influencer Marketing report illustrates findings that point to an inevitable maturing of influencer marketing, but finds that many experts suggest that brands … [More]

Voice Assistants Are Redefining the Way Americans Shop

by Mike Hunter

Voice assistants such as Amazon’s Alexa and Apple’s Siri have ushered in a new era of customer interactions with technology. Individuals can use voice assistants on a range of smart devices (e.g., smart speakers, smart phones, etc.) to carry out a multitude of tasks. From asking for directions to shopping, voice assistants have enabled consumers to acquire information and make … [More]

GDPR Is Path to Trust and Improved Customer Experience

by Mike Hunter

Marketers from organizations who took the lead in preparing to meet and exceed GDPR data standards have noted increased trust and engagement levels with customers, according to data from the CMO Council, collected in partnership with SAP Customer Experience, that it reported in “GDPR: Impact and Opportunity — How Marketing Leaders Addressed GDPR Readiness and Compliance.” While … [More]