Video is a main driving force for business marketing success and has continued to grow exponentially. It is important that CEOs and marketing managers dive into this well-known platform to maximize the business’s exposure. According to a recent survey by Wyzowl, 93% of marketers who use video say that it is an important part of their marketing strategy, up from 78% in 2015. … [More]
Tech Enables Car Theft Recovery
As the car shortage continues to escalate, nearly two cars are stolen every minute according to the National Insurance Crime Bureau. Phoenix-based RecovR is an industry-leading service that locates and recovers a car for dealers as well as individual owners. Its 2-in-1, lot-management and theft-recovery solution has been developed by global tech and security leader Kudelski … [More]
Podcasts for Businesses
Podcasts are the hottest business trend and increasing daily. Podcasts can be produced professionally in a pro studio with experienced staff, and pro podcasting can help a business tremendously but amateur podcasting can hurt a business more than help. It is important businesses represent themselves at a professional level in everything they do. By utilizing podcasts, … [More]
The Power of TikTok Can Boost Business
When many people think of TikTok, it’s likely they envision Gen Z kids creating goofy sketches or dance videos. While that may have been the case when the app initially launched, it’s evolved into a space where businesses and their content can flourish. In the past, businesses primarily focused on Facebook and Instagram to reach new consumers, but over time the algorithms of … [More]
Fintech Innovations Drive Business Worldwide
Fintech startups played a significant role in the global financial industry during the pandemic. Payments companies especially have brought rapid solutions to aid the transition in commerce, which shifted from physical to digital in a matter of months. Many brick-and-mortar businesses began to offer online services, which led to a significant 26% jump in global e-commerce … [More]
RPA Can Drive Fintech Growth … Will the Industry Take Advantage of It?
Research shows that the use of robotic process automation (RPA) allows companies to cut costs and deliver a better service. However, the fintech industry needs to face up to issues that limit its most effective use. RPA is the use of software to automate repetitive and rule-based tasks using cross-application programs, also called “robots.” It is used for more than cost … [More]
Why Businesses Shouldn’t Neglect Their Cyber Hygiene
Risk of cyberattacks is nothing new but, since the onset of the COVID-19 pandemic, cybercrime is on the rise — both in prevalence and magnitude — underscoring the importance for companies to maintain proper cyber hygiene to protect their data, operations and bottom lines. Cybercrime on the Rise In 2020, the global average cost of a data breach was $3.86 million, according to … [More]
AI-Driven Videobot Personalizes Marketing
It is estimated that in 2021, the average person watches more than 100 minutes of online video every day. The vast bulk of this video consumption, says Maury Rogow, CMO of TheVideoBot and CEO of Hollywood’s Rip Media Group, is marketing content. Big-budget marketers are trying to out-shout each other, Rogow says, which does not work. It particularly fails to work, he notes, in … [More]
Meeting the Call for Digital Transformation
The past year has seen an incredible increase in the interest in and demand for home-based work. Companies saw that many traditional office-bound jobs could be performed remotely with similar productivity — if not more. Additionally, removing geographic requirements allowed them to fill positions faster with incredibly qualified candidates. In terms of the workforce, employees … [More]
Tech Enables Video Control by Eye Movement
Cox recently unveiled new technology in Phoenix and Tucson that empowers people with disabilities to control their TV with their eyes. The Accessible Web Remote for Contour gives those who have lost fine motor skills — whether from degenerative conditions or paralysis — the ability to browse the video guide with a glance. Specifically, a free web-based tool is navigable … [More]
Residential Proxy Prevents Intellectual Property Violations
Tech-savvy retailers are utilizing IP address hopping to improve their website performance and grow their operations scale. While the technology helps genuine brands thrive, it could simultaneously be giving away a significant share of their business to counterfeit frauds. What we are seeing is, with most physical stores closing down due to COVID-19 and online traffic … [More]
Persefoni Creates Intelligent Carbon Tracking Software
As companies worldwide strive to fight climate change by curbing carbon emissions, they lack the tools for calculating and reporting organizational carbon footprints with the same confidence that they manage their financial transactions. Persefoni provides companies across all industries and sectors a detailed picture of their carbon footprint to improve understanding of how … [More]
Innovative Solution Matches Quality Businesses and Job Seekers
According to the U.S. Bureau of Labor and Statistics, while national unemployment rates have risen approximately 3% — from roughly 3.4% to 6.5% — amid the COVID-19 pandemic, Arizona’s rates are already more than 7.3%. This number is likely to grow even more in the coming months as the state’s thousands of soon-to-be college and trade school graduates enter the job market in … [More]
Cox Business Leans In with a Powerful Work-at-Home Solution
According to Forbes, the percentage of workers permanently working from home is expected to double this year, and Big Tech is leading the way with companies like Twitter and Facebook having recognized the benefits of employees working from home indefinitely, even as offices reopen. In fact, according to SHRM, 94% of 800 employers surveyed by Mercer, an HR and workplace benefits … [More]
9 Steps to Safeguard Your Business from a Cybersecurity Attack
As evidence mounts about the depth and breadth of the Russian hack onto the U.S. cybersecurity apparatus, and most businesses having to pivot to a WFH business model, now would be an excellent time for business executives to test and review the security of their business organization’s network. They are as follows: Increase email security. Many believe that email is a … [More]
Disposal Box Programs Are Good, but Not Good Enough
There is an emerging awareness that “disposal box” handling of retired assets is not good enough, according to the International Association of IT Asset Managers, the leading authority on IT asset management. One impact of the coronavirus pandemic on business has been causing organizations to no longer operate from a central location. When it comes to IT asset disposition, … [More]
Workforce Management Helps Navigate Today’s World of Work
Workforce management software does much more than automate paper time sheets and manual schedules. The world of work has evolved with complex labor laws, union rules and employee expectations that make the process of managing hourly workers surprisingly challenging. The pandemic has created additional requirements, including new safety regulations to address health concerns and … [More]
Surge in ‘Snitch Software’ Highlights Need to Keep IT Licenses Current
The year 2020 saw the emergence of “snitch software” sneaking into auditing practices, and the International Association of IT Asset Managers, the leading authority on IT asset management, expects its use to proliferate. How does this manifest? One example is a recent court case between a vendor and a consumer. The vendor had placed into its product a Piracy Detection and … [More]
Return-to-Office Technology
Like many companies, Axway is navigating the complexities of returning to the office. And we’ve turned to our own technology to build a unique solution to make the transition. A longstanding specialist in enterprise integration software, Axway is a global organization with 2,000-plus employees and 29 offices in 17 countries. Employees have been working from home throughout … [More]
From Security Camera to Intelligent Sensor
While the security industry’s initial foray into analytics is largely over-promised and under-delivered, today’s artificial intelligence and machine learning are about to fundamentally change the core value proposition of the physical security industry, according to Interface Security Systems, a leading managed services provider, which makes this one of its top predictions for … [More]
