A growing share of the questions that used to begin on a search results page now begin in a chat window. A customer looking for a Chandler accountant or a Tempe HVAC company may ask ChatGPT, Perplexity or Google's AI Overviews and act on the answer without ever seeing a list of blue links. For Phoenix-area businesses, that shift raises an uncomfortable question: When an AI … [More]
Data in Constant Flux? Tech Slashes Updating Time & Effort
Our full-service marketing agency has spent the past year automating how we manage digital advertising for our retail and homebuilder clients, using Fluency, the agentic advertising operating system. Our shift to agentic automation addresses a problem familiar to many agencies: Growth has traditionally required hiring more staff as new clients are onboarded. Our … [More]
Why Employee AI Adoption Isn’t One-Size-Fits-All
As artificial intelligence becomes more deeply embedded in everyday life and work, organizations are investing heavily in tools and employee training. But new research from Texas A&M University suggests a one-size-fits-all approach may miss a fundamental truth: People don’t all respond to AI the same way. In a paper published in the journal Customer Needs and … [More]
Webinars Could Be a Business’s Growth Lever, but Its Workflow Is Holding It Back
Webinars have re-emerged as one of the most effective formats in B2B marketing. As buyers increasingly seek educational content they can consume on their own schedule, webinars have evolved beyond one-time presentations into long-term business assets. For business leaders, this changes how webinar success should be measured. Rather than serving only as live events, webinars … [More]
The AI Revolution That’s Redefining Software Budgets and Timelines
Everyone knew AI would alter the economics of software development. It’s happening now, but there’s still a bit of a plot twist: AI isn’t shaking things up in quite the way most people expected. Generative tools certainly speed up coding and testing, but the real breakthrough isn’t in spitting out workable code. It’s in the decreased time of each development cycle. Where … [More]
When AI ‘Goes Rogue,’ Who Is Accountable?
The OpenAI-Hugging Face breach was not a robot rebellion. It was a warning about what happens when machine capability outruns containment, governance and responsibility. “AI went rogue” is an irresistible headline. It suggests that a machine woke up, became sentient, formed an intention and disobeyed its creators. That is not what OpenAI says happened during its recent … [More]
Think Your Business Is Fully Protected in the Digital World?
Cyber insurance is now essential for businesses, yet many policies only partially cover emerging threats like AI-driven fraud, social engineering and vendor vulnerabilities. At the same time, insurers are narrowing how cyber risk is defined, creating sharper lines around what a policy covers and where responsibility still falls on the business. With risk now spanning … [More]
Why Should Employers Care about Personal Devices in the Workplace?
The way Americans protect their devices is undergoing a quiet shift. According to the second annual Antivirus Market Report 2026 from cybersecurity news portal Cybernews, built-in operating system tools have overtaken traditional third-party antivirus software as the primary line of defense for the majority of U.S. internet users, while smartphones remain dangerously … [More]
Tech Takes On AI Hallucinations in Legal Citations
Courts across the country are increasingly sanctioning attorneys who submit briefs containing invented case citations, a well-documented byproduct of generative AI drafting tools that produce authoritative-sounding, but entirely fictional, legal authority. CiteSentinel was designed to close that verification gap, giving attorneys a fast and easy way to confirm that every … [More]
Why the Best MSPs Are Rethinking Cloud Strategy
Lately, I’ve found myself in a steady rhythm of conversations with managed service providers (MSPs), and they tend to open the same way. A pause, a sigh, and then something along the lines of, “Our customers are all over the place.” And they are. Some are circling public cloud, curious but not entirely convinced. Others jumped in headfirst a few years ago, persuaded by … [More]
Tech Advances Critical for Test Proctoring
As high-stakes exams increasingly determine access to education, licensure, and professional opportunity, weaknesses in exam security carry significant downstream consequences. Compromised scores, stolen test content and delayed invalidations can erode trust and impose significant operational and reputational costs on testing programs. In its recently completed a study, which … [More]
Unverified AI Output Is Creating Financial & Reputational Risk
There is a growing "AI slop" crisis as employees over-rely on AI tools, according “AI Slop Crisis: 7 in 10 Managers Report Recurring, Costly Errors from Direct Reports’ AI Use” recently released by Resume.org the leading platform for building a résumé. In its January 2026 survey of 1,146 U.S. managers regarding the impact of artificial intelligence on workplace accuracy, 70% of … [More]
Massive Electricity Demands – and Cost – of Bitcoin Mining
Now the definitive global hub of Bitcoin mining, the United States is grappling with the real-world costs of the industry — soaring electricity use, persistent noise complaints and mounting environmental strain. Addressing this, BestBrokers recently released its report “Mining Madness: The staggering energy cost of a single Bitcoin in 2025.” The team at BestBrokers used the … [More]
How Rapid Drone Is Turning Aerial Intelligence into Operational Strategy
When a police commander can see an unfolding scene before officers arrive, or a utility executive can detect infrastructure stress before failure, the advantage is not the drone. It is the decision. Phoenix-based Rapid Drone has built its business around that distinction. As organizations face pressure to move faster, operate leaner and reduce risk, Rapid Drone does not sell … [More]
Phoenix in the STEM Job Market
STEM workers are in fierce demand, and not just in the global epicenter of high tech known as Silicon Valley. According to the latest U.S. Bureau of Labor Statistics analysis, STEM — science, technology, engineering and math — professions are expected to grow 8.1% between 2024 and 2034, compared to just 2.7% for all other occupations. In addition, the median annual STEM wage is … [More]
It’s 2026. Is Your Website Optimized for SEO/AEO?
As VP of Web Development at Go Fish Digital, I’m often asked whether building a website today looks different from a year ago. The surface-level answer might appear to be no. Most sites follow a familiar journey: discovery, sitemap, design, build, SEO and launch. This lines up with our broader E.C.H.O. model (Explore, Correlate, Harness, Optimize), which centers on connecting … [More]
AI Arms Ransomware Gangs for Historic 2025 Haul; 2026 Could Be Worse
With thousands of victims claimed by criminals throughout the year, 2025 was one of the most fruitful years for ransomware gangs yet. AI was a big help.
Artificial intelligence may not be orchestrating major cyberattacks on its own just yet. However, it’s making attacks easier to carry out and it’s putting smaller, less protected businesses at even greater risk. What the Data Is Telling Us Ransomware attacks are on the rise, and this can be seen with the naked eye. In 2024, RansomLooker, which relies on constant … [More]
How RESO-Aligned Data May Reshape Community Governance
For decades, real estate data has centered on listings such as price, square footage, location and transaction history. While essential, these attributes tell only part of the story, particularly for the more than 77 million Americans living in community associations who collectively pay approximately $100 billion in annual dues across properties representing more than $11 … [More]
