Carvana and Phoenix Rising FC Ink Multi-Year Commitment

Carvana, an industry pioneer for buying and selling used cars, announces the multi-year extension of its partnership with Phoenix Rising FC. The renewal marks another chapter in the dynamic collaboration between the two Valley-based entities. "I am thrilled to once again be extending our partnership with Carvana," said Phoenix Rising FC President, Bobby Dulle. "Carvana's … [More]

Phoenix-Based Marketing Firm Acquires Boston-Based Lifestyle and Outdoor PR Firm

Off Madison Ave, a Phoenix-based integrated travel and recreation marketing firm, announced the acquisition of Boston-based, award-winning public relations agency CGPR. Off Madison Ave sought a partner to complement its positioning and allow for market expansion. CGPR has a proven track record of introducing consumers to outdoor experiences from active lifestyle brands … [More]

PR Agency Names New President, Owner to Retire

Scott Hanson, APR, Fellow PRSA, a longtime Valley public relations practitioner and owner of HMA Public Relations, will be retiring from the agency at the end of the year, naming Abbie S. Fink as president. Fink has been with the firm since 1993, serving as vice president/general manager since 1996. She will be only the third president in the firm’s 40-plus year … [More]

Scottsdale-Based Advertising Agency Announces Expansion amid Industry-Wide Downsizing

The James Agency, a leading fully-integrated marketing agency, is proud to announce its expansion of 4,178 additional square-feet of office space. The move comes at a time when many agencies have downsized or moved to remote work, further solidifying The James Agency’s position as a resilient and forward-thinking leader in the market. The expansion aims to support the … [More]

Tempe-Based Health Care Providers Sponsor Pride, Partner with Phoenix Artist

Tempe-based Be Well Family Care, a comprehensive primary medical clinic that puts an emphasis on the health care treatment of the LGBTQIA+ community, is proud to be a sponsor of Phoenix Pride Festival, taking place October 21 and 22 at Steele Indian School Park. To enhance its support of the community, Be Well Family Care partnered with Phoenix-based muralist Ashley Macias … [More]

TikTok for B2B Marketers: Understanding the World’s Number-One Search Engine

by Meagan D. Saxton

TikTok, Gen Z’s go-to app for short-form video, became the world’s number-1 search engine in Dec. 2021 and hasn’t ceded its title. What does that mean for digital marketers, who for years calibrated their search marketing strategies for a world dominated by Google? Don’t bank on Google reclaiming the top spot while it deploys an “altogether new technology.” Developing a … [More]

Arizona Coyotes, Scripps Sports Form Local Multi-Year Broadcast Partnership

The Arizona Coyotes and Scripps Sports have formed a multi-year agreement to televise all locally broadcast Coyotes games over the air to residents of Arizona and surrounding states within the team's broadcast territory. The agreement allows The E.W. Scripps Company (NASDAQ: SSP) to televise all non-nationally exclusive Coyotes games over the air (OTA). As per club policy, … [More]

Racing School Announces Two-Year Sponsorship Agreement

Radford Racing School, the nation’s foremost driving and racing school, and Sunbelt Rentals, North America’s premier equipment rental company, announced a two-year sponsorship between the two companies. Sunbelt Rentals offers diverse equipment for commercial, industrial, residential and municipal industries. The sponsorship provides Radford Racing School with greater access to … [More]

Mastering the Social Media Landscape

Five strategies for business success

by Candie Guay

In the ever-changing social media landscape, staying on top of trends is vital for businesses aiming to thrive in the digital sphere. Knowing which social media platforms and trends to pay attention to and which ones to ignore can be challenging.  Content Is Queen; Video Is King Gone are the days when static content ruled supreme. Short-form videos have taken center stage, … [More]

The Restaurant Marketing Mindset: A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond

by Mike Hunter

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing … [More]

Automated Lead Nurturing: An Essential Tool in Today’s Marketing Toolkit

by Erik Michal

The majority of high quality leads received through a company’s website never receive a response. Among the leads that do receive a response, 78 percent take more than an hour to respond to. Research suggests we will lose a customer’s attention unless they receive a response in 5 minutes or less. The need to respond to potential new customers and clients quickly, while you … [More]

Scottsdale-Based Digital Tech Co. Lands Out-of-State Automobile Dealers Association

Digital Air Strike, a division of DAS Technology and automotive’s first next-level Consumer Data & Experience Platform, was selected by the Kentucky Automobile Dealers Association to provide Customer Experience technology to its dealer members. As a leading technology company and a KADA Preferred Partner, Digital Air Strike will provide its digital marketing, reputation … [More]

Peter Piper Pizza Names New Chief Marketing Officer

Peter Piper Pizza, the "food, family and fun" fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand's chief marketing officer, effective immediately. Perez most recently served as senior vice president of marketing at P.F Chang's, where he oversaw all facets of marketing, including advertising, research and development, … [More]

Why We Need Less Social Media and More Old-Fashioned Influence-Building

We live in an age where “influence” is quantified by superficial metrics like likes, shares, and retweets. But as PR professionals, we know there's more to it than social media numbers. True influence comes from making real connections, solving problems, and improving lives. Question is, in a world of short attention spans and seemingly shallow values, how do we build and … [More]

Mastering Video Content Marketing: Preparation, Positioning, and Punch

by Patrick McGowan

Video content marketing is about story. The videos you create — live or recorded — must be in service of this story. Your video content marketing (in support of your digital content strategy) includes how you show up on video meetings, the video shorts you post, even the production value of your video e-learning modules. It addresses the question of whether you need to be on … [More]

ASU and Credit Union Reach One of Most Significant Naming Rights Deals in College Sports

Arizona State University and Sun Devil Athletics announced a multi-year naming rights partnership with Mountain America Credit Union to form one of the most dynamic naming rights deals in college athletics. The 15-year partnership - the most significant in athletics department history - includes ASU’s football stadium, which now will be called ‘Mountain America Stadium, Home … [More]

The Science Behind a Winning Marketing Plan: Harnessing Data for Results

by JoAnne Gritter

Big data has changed the way the world works. This has been true for years, of course, but the speed at which unprecedented volumes of information are being collected and analyzed requires organizations to constantly evolve their best practices. Consider that as of 2012, 2.5 exabytes of data were being created daily ― more data every second than the entire internet contained … [More]

Digital Content: Seven Realities for Video in the 21st Century

by Patrick McGowan

There’s a gap in most digital content strategies. It is the how, what and where to use video. Google is partly to blame since they don’t index videos for search — and some workarounds do exist. But something else is going on. First, all video is video content. You are likely producing video content daily in the form of video meetings, podcasts (with video) and livestreams. A … [More]

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