Forget QR Codes: Discover the 5 Reasons Why Brands Are Shifting to Dynamic QR Codes

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Think QR codes belong in the tech graveyard? Think Again! The digital world is buzzing over the dynamic QR revolution started by QR Code KIT, and here's why you should, too. Dive into the heart of controversy where the old meets the new in a clash of digital titans. As the dust settles on the battleground of innovation, dynamic QR codes emerge as the undisputed champions of … [More]

Valley Sports Team Renews Partnership with Valley Metro

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Phoenix Rising FC fans can once again use their tickets as Valley Metro Rail fare when travelling to the 38th St/Washington station on matchdays, the defending USL Champions announced today. The club will partner with Valley Metro for the second consecutive season after it saw the ridership at the 38th St/Washington soar 45% on gamedays. Access from Phoenix Rising Stadium to … [More]

AI Pitfalls in Branding

by Jeffri-Lynn Campbell

I’m sure by now you have heard all the rage about AI (Artificial Intelligence) and how people are using it to optimize their businesses. While we at Blaze love to embrace new trends, we also know that using AI presents both opportunities and challenges. That’s why we want to bring you some insights into the pitfalls and solutions of leveraging AI in your branding and marketing … [More]

Agency Launches New Fundraising Consulting Service to Empower Nonprofit Success  

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The McRae Agency, a leading full-service public relations firm based in Scottsdale, Ariz., proudly announces the launch of a new fundraising consultancy services program. Geared towards supporting the nonprofit community in the Valley and beyond, this initiative aims to equip organizations with essential tools and strategies to achieve fundraising goals. Leading this new … [More]

Woman-Led Agency Marks 19th Year with Expansion

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The James Agency, Scottsdale’s woman-led, insights-first marketing agency, will mark its 19th anniversary in March by celebrating a successful 2023 and start to 2024. 2023 was a banner year for the data-driven agency, including signing new clients, expanding its office footprint by 4,100 square-feet, hiring key team members, as well as appointing internal promotions that … [More]

Chandler-Based Ad Agency Recognized by Ad Age for Outstanding Workplace Culture 

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Commit Agency proudly announces its exceptional achievement of securing the third position in the Western United States—and eighth nationally—in Ad Age's Best Places to Work 2024, ranking among companies from across the country with fewer than 200 employees. Commit Agency is the only Arizona-based company to receive this accolade from Ad Age, one of the largest and most … [More]

Phoenix-Based Marketing and Communications Agency Rebrands

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Agital, the national marketing agency challenging the status quo to deliver measurable business results to business leaders, announced today the rebrand of Highnoon. A Phoenix-based integrated marketing, brand, and communications agency, Highnoon has officially integrated its services, team members, and data platform into Agital, with Highnoon Co-Founder and President Scott … [More]

Year-End Scorecard of B2B Marketing Effectiveness

Research results on finding, winning and growing key customer accounts 

by CMO Council

“The rapid disruption of marketing technologies and strategies over the last few quarters have impacted every conversation about lead generation and a robust sales funnel. The digitization of enterprises that followed the pandemic has completely changed the way that companies and markets work. “This digital focus has been forcing us to adopt newer tools and tactics for an … [More]

Local Pizza Entertainment Centers Launch ‘The Fun Is Baked In’ Campaign from New Marketing Agency

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Peter Piper Pizza, whose high-quality pizza and entertainment centers have brought families together for food and fun for over 50 years, named Citrus Advertising as the new agency of record, for brand, creative and media services. "We selected Citrus Advertising based on their years of experience in the restaurant industry building brands, developing bold and innovative … [More]

Marketing Agency Secures School District for Groundbreaking Marketing Campaign

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O.H. Partners, a Phoenix-based marketing agency renowned for its innovative and award-winning campaigns, has been awarded a contract by Mesa Public Schools for a comprehensive marketing campaign and brand refresh. O.H. Partners, known for its work with major brands locally such as Gila River Resorts & Casinos, City of Phoenix and Arizona Lottery, was selected by Mesa … [More]

Crafting a Compelling Brand Narrative for 2024

by Susan Anable

In the digital age, storytelling is not a one-time effort but an ongoing conversation. By infusing modern elements into your brand narrative, you can captivate your audience and keep them engaged with your evolving story. Emphasize your unique journey. Origin stories resonate, but also focus on specific moments that shaped your journey. Share recent milestones, … [More]

The 9 Steps for Successful Marketing Automation in 2024

by Erik Michal

Thanks to marketing automation, the days of manually typing out your company’s next ad and hitting "send" are a thing of the past. Software has turned email marketing and other ad blasts into highly coordinated, fine-tuned work, unleashed to the public on a tight schedule. If you’re a large, consumer-facing company with a multi-million dollar advertising budget, you probably … [More]

Brand Personalities of Top Four U.S. Airlines Revealed in Study

Rick McCartney

Phoenix-based Zion & Zion, a full-service, global marketing agency, released part six of its multi-part study that explores the relative brand personalities of 45 top U.S. brands. In the sixth study, the Zion & Zion research team explored brand personalities of the top four U.S. airlines and the impact of those personalities on performance. In a prior study the Zion … [More]

Phoenix Suns Entertainment Partnership to Elevate Experience

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Confirmed360 announced a new partnership with the Phoenix Suns to become the team's proud entertainment concierge partner. "Confirmed360 is thrilled to unveil our game-changing partnership with the Phoenix Suns, amplifying the fan experience to new heights," said Matt Ampolsky, CEO, Confirmed360. "The Suns' commitment to delivering innovative, world-class experiences … [More]

5 B2B Marketing Trends for 2024

What a difference a year makes

by Jordan Buning

This time a year ago, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been, “Fasten your seatbelts, folks, we’re going to be in for a bumpy ride.” The same passengers now might be viewing blue skies ahead, or at least expecting some turbulence. Either way, it's time to get airborne. The industry motto for 2024 might be: “How do we … [More]

Social Listening and Essential Response: How to Use Social Media to Your Brand’s Advantage

by Meagan D. Saxton

Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. However, it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding to customers when they are angry is merely one component of a broader social strategy — one that’s only necessary if the other components are struggling … [More]

Carvana and Phoenix Rising FC Ink Multi-Year Commitment

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Carvana, an industry pioneer for buying and selling used cars, announces the multi-year extension of its partnership with Phoenix Rising FC. The renewal marks another chapter in the dynamic collaboration between the two Valley-based entities. "I am thrilled to once again be extending our partnership with Carvana," said Phoenix Rising FC President, Bobby Dulle. "Carvana's … [More]

Phoenix-Based Marketing Firm Acquires Boston-Based Lifestyle and Outdoor PR Firm

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Off Madison Ave, a Phoenix-based integrated travel and recreation marketing firm, announced the acquisition of Boston-based, award-winning public relations agency CGPR. Off Madison Ave sought a partner to complement its positioning and allow for market expansion. CGPR has a proven track record of introducing consumers to outdoor experiences from active lifestyle brands … [More]

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