Having a well-thought-out website is critical for any business trying to succeed in today’s world. Many business owners build websites without knowing what is best for their brand. They overflow the homepage with information and add social media links — and it becomes convoluted, making the site difficult to navigate for potential customers. The following are three areas … [More]
Arizona’s Largest Pool Builder Becomes a Multi-Year Proud Partner of the Arizona Diamondbacks
Presidential Pools & Spas, Arizona’s largest pool builder by volume, announced its new sponsorship of the Arizona Diamondbacks including naming rights of the coveted pool suite, now officially named the “Presidential Pools Suite.” This exciting multi-year partnership unites two iconic Arizona brands with a shared commitment to community and family. “As an Arizona-born … [More]
Local Food Bank Refreshes Brand Identity
United Food Bank, a Mesa-based food bank that serves those impacted by food insecurity in the East Valley and eastern Arizona, is excited to start 2025 with a refreshed brand identity. Thanks to a generous grant from the Virginia G. Piper Charitable Trust, this new branding will help highlight the growth of United Food Bank as it continues to expand its reach, grow its funding … [More]
Favorable Economic Impact Study Reveals Marketing Agency’s Strong Client ROI
Televerde, a global agency supporting marketing, sales, and customer success for B2B businesses worldwide, announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of the company. The study reveals that a composite organization representative of interviewed clients partnering with Televerde achieved a 71% return on … [More]
Using Social Media to Connect and Enhance Partnerships
Maximize visibility and brand recognition
In a time when people spend an average of 10% of their day on social media, organizations must recognize the vital role this medium plays in their marketing strategy. The use of social media allows organizations to maximize visibility and brand recognition, which, in turn, will bolster sales or fundraising efforts, increase awareness and garner a larger audience for activating … [More]
Discount Tire Expands into Youth Sports Nationwide with New ECNL Soccer Partnership
Leading retailer of tires and wheels, Discount Tire, began a multiyear partnership for 2024-2026 with the Elite Clubs National League, or ECNL, the nation’s top youth soccer program offering multiple developmental platforms for elite athletes. Discount Tire is now the Official Tire Retailer for the ECNL through the 2026 season, expanding its partnership roster to allow for a … [More]
Creative Group Announces Bold Rebrand
Manley Creative, a full-service agency specializing in video production and digital marketing, marks a new era by unveiling a full brand redesign that includes a modernized color palette, logo and website redesign, and sharp creative that will be executed across a multitude of mediums. Manley Creative's decision to rebrand is led by Founder and CEO Jim Manley, who launched … [More]
Healthcare, Health Tech and Life Sciences PR and Marketing Agency Acquired
Supreme Group announced its strategic acquisition of Amendola Communications, a recognized leader in providing integrated public relations, marketing, and social media services to healthcare, health tech and life sciences companies. Amendola will continue to operate under its brand name as a standalone organization within Supreme Group, with Jodi Amendola continuing to lead the … [More]
Why Hiring a Translator Is Important
Bilingual marketing fights misinformation and cultural insensitivity
In today’s modern global economy, effective communication is paramount. For companies looking to reach a diverse audience, especially within the Latino community, employing a professional translator for marketing materials is crucial. Too many companies have become heavily reliant on Google Translate, which can embarrass a brand or organization when marketing collateral is sent … [More]
Marketing & Security Must Work Together to Safeguard and Grow Brand Trust
Collaboration can help organizations preserve brand reputation amid rising data privacy and security concerns
The importance of collaboration between an organization’s marketing and security leaders is the focus of the recently released report from the CMO Council, in partnership with KPMG, entitled “Marketing & Data Security: The Unlikely Brand Building Partnership,” which examines the marketing and security relationship and how marketing leaders can preserve brand reputation amid … [More]
End of Word-of-Mouth Advertising? Data Shows Gen Z Trusts Influencers More Than Friends
For years, word-of-mouth has played a critical role in the marketing success of small businesses. New data from GoDaddy suggests that recommendations from friends, family and co-workers are being replaced by influencers in terms of importance to younger consumers. The GoDaddy survey of 1,000 U.S. consumers in September shows that while both Gen Z and Millennial customers … [More]
Business Rebranding: A Critical Imperative to Thrive in Tomorrow’s Business Landscape
As the business environment continues to evolve at an unprecedented pace, business rebranding has emerged as an essential strategy for companies aiming to stay competitive. Karen Tiber Leland, bestselling author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand and CEO of Sterling Marketing Group, urges companies to embrace a company rebrand to meet the … [More]
Agency Holding Co. Announces New Social Media Content Lab
The Harkey Group, a powerhouse holding company, announces its brand new social media content lab: Reactr. Reactr offers quick-twitch content for brands to create at the speed needed to be relevant in today's dynamic social media landscape. Based in-house, the content lab specializes in engaging social first and share-worthy content with quick turnarounds. The lab forgoes … [More]
PR Veteran Departs Longtime Partnership to Launch PR Agency
Proof, a results-driven public relations agency founded by 20-year industry expert Melissa DiGianfilippo launched October 1, 2024. With a seasoned team of PR professionals, Proof is set to distinguish itself as an industry leader by helping local and national brands stand out from the crowd and get attention, attract qualified leads and drive real business growth. Based in … [More]
Arizona Real Estate Team Rebrands, Marking a New Era in Real Estate Innovation
KP Elite | Zaback Group, has officially rebranded to SPACE. This rebrand reflects the team's commitment to innovation and growth in the Arizona real estate market, providing a name that stands out and resonates with both agents and homebuyers. The newly named SPACE team continues to dominate the Arizona market with over 150 agents and a strong presence in the Phoenix valley. … [More]
Insurance Marketing Co. Expands into Scottsdale
Brokers Alliance, one of the nation's largest insurance marketing organizations providing growth opportunities to independent financial professionals, announced it has expanded its presence in the Valley with a new office location in the Scottsdale Quarter. “We’re thrilled to introduce our team to a new, dynamic location in a beautiful part of metro Phoenix,” said David … [More]
New Platform Empowers Doctors to Build and Manage Their Personal Digital Identities
My Doctor Brand, a new digital platform designed specifically for physicians, launched to offer a simple and affordable way for doctors to take control of their personal online presence and brand. Founded by Ryan Caracciolo, a veteran sales professional and marketer with over 15 years of experience in the medical industry, My Doctor Brand provides a customizable and … [More]
Using the Language of Genuine Engagement in a B2B Social Media Setting
The best practices for B2B marketing on social platforms must be rethought. In an era when consumers are inundated with advertisements, sales pitches, and other calls to action, many social media users will dismiss the substance of your message if they believe it comes with a catch. Traditional CTAs like “Buy Now” or “Learn More” are part of the standard marketing … [More]
