‘Classics Never Go Out of Style’ Campaign Showcases Homebuilder through the Decades

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Kitchen Sink Creative is launching the first-ever brand marketing campaign for luxury home builder, Camelot Homes. The campaign, titled Classics Never Go Out of Style, was created to differentiate Camelot Homes in the marketplace and establish a recognizable luxury brand for the family-owned home builder, which recently celebrated its 50th anniversary. The brand campaign will … [More]

The Benefits of Workplace Mentorship

by Bertha Tapia

Labor shortages continue to weigh down our local and national economy. Right now, millions of U.S. companies have more job openings than workers to fill them. Workers in the younger generation are being more selective when it comes to finding a job. They are looking for companies with great employee culture, diversity and growth opportunities. A great and cost-effective way to … [More]

Four Areas Every Business Must Examine to Gain Market Share Come What May

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What if the pandemic was only a dress rehearsal? Could your business survive the next big devastation? "Instead of guessing or seeing how things play out, use data to give your organization the best chance of success and potentially gaining market share, even while other companies struggle," says Lisa Apolinski, author of the book Grow Your Market Share In A … [More]

Has Your Safe Harbor Become a Snare? Now Is the Time to Take Digital Marketing Chances

by Lisa Apolinski, CMC

Arriving to the seventh continent of the world, Antarctica, was both the most breathtaking and most daunting expedition experience. Antarctica has the distinction of being the coldest, windiest, highest and driest continent on earth. When Ernest Shackleton set out for Antarctica in 1914, he had no concept of what lay ahead for himself and his crew. During the Shackleton … [More]

Innovative Website Launched for Window Co., Enhances Customer Engagement

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Phoenix-based Western Window Systems, part of PGT Innovations’ family of brands, launched a new website this week. The new site includes easy to navigate links to technical and product information, as well as industry insights and guidance, with a focus on an improved customer experience. For building professionals, the website offers a new section with easy access to CAD … [More]

Fueled by Economic Recovery, Giving Reaches a New High

by Richard Tollefson

Strong increases in individual, foundation and corporate giving highlight the overall philanthropic picture in 2021. The largest-ever one-year increase in corporate giving was driven by an upswing in the Gross Domestic Product and growth in stock and financial markets. Overall giving in the U.S. increased 4% in 2021 to a new high of $484.85 billion. But, while the stock … [More]

New Studies Examine Digital Consumption Habits of Multicultural and LGBTQ+ Audiences

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My Code, the largest multicultural digital media platform in the United States that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, today released two annual studies, the Multicultural Consumer Fact Pack and the LGBTQ+ Consumer Fact Pack. These Fact Packs offer insight into the nuances, attitudes, and … [More]

PetSmart Announced as Official Super Bowl Partner

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The Arizona Super Bowl Host Committee announced PetSmart, the largest specialty pet retailer, as an Official Partner. Headquartered in Phoenix, PetSmart’s partnership with the Arizona Super Bowl Host Committee is a celebration of the people, pets, culture, and business landscape that makes PetSmart proud to call the Grand Canyon State … [More]

Tech Services Co. Launches Advanced Auto Dealer Platform to Attract In-Market Shoppers

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Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, unveiled expanded inventory merchandising capabilities enabling dealers to attract, engage and retain more in-market shoppers, compete with national online retailers, and improve lead conversion rates. The company now includes advanced Google vehicle advertising … [More]

6 Things Every CEO Needs to Know about Branding to Better Manage the Human Side of Business

by Jane Cavalier

We live in an upside world where the old rules no longer apply. Many call it a VUCA world – volatile, uncertain, complex and ambiguous. Mass consumerism has been replaced by a new consumption paradigm as people are driven by new essentialism where things matter less and relationships, experiences and self-being dominate all. In this new world, workers are restless, customers … [More]

Phoenix Suns’ Mikal Bridges Signs Multi-Year Contract with G FUEL

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G FUEL is pleased to announce that stellar Phoenix Wing Mikal Bridges has joined its elite roster of content creators, signing a multi-year contract with The Official Energy Drink of Esports®. "I'm ecstatic to join the G FUEL team and I'm looking forward to being an ambassador for years to come," said Bridges. "I love G FUEL products so I'm happy to align with … [More]

Email Marketing That Doesn’t Suck

by Mike Hunter

In Email Marketing That Doesn’t Suck, Harvard Law-grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince readers that the old-school rules for email marketing are just plain dumb. He shows how to do email right, teaching the five phases of email marketing and how to infuse purpose into one’s message. Readers will learn how to tell a really good story … [More]

Storytelling for Business

by Mike Hunter

“Nothing connects people to engage emotionally with your business better than a well-told story — your story.” From mega-large corporations to tiny startups, every … single … business always has a story to tell. Before people choose to buy one’s product or service, or respond to a call to action, they need to understand how that product or service will solve their problem or … [More]

No Business Is Too Small For Digital Marketing

by Mike Hunter

With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? Author Jon Martinsen has guided … [More]

#ChallengesforChange

by Taylor Fareri

Social media is an indispensable tool for many businesses and organizations, including nonprofits. Whether a company is using Instagram, Facebook, TikTok, Twitter or LinkedIn, the platforms offer a free way to connect with their target audience. Every post is a new chance to reach a potential donor or volunteer.  Social media challenges and viral fundraising techniques can … [More]

Casino Brand Scores Phoenix Suns Starter Jae Crowder as a Brand Ambassador

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Gila River Resorts & Casinos – Wild Horse Pass, Lone Butte, and Vee Quiva and Phoenix Suns starter Jae Crowder have formed a unique partnership in which Crowder will serve as a brand ambassador for the growing gaming enterprise. Owned and operated by the Gila River Indian Community, Gila River Resorts & Casinos (GRRC) is the largest gaming enterprise in the Phoenix … [More]

Multifamily Creative Agency Launches New Podcast

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Envida Social, the nation’s leading female-founded multifamily marketing agency, has launched The Brick and Market podcast. Airing weekly, the podcast will give the lowdown on leasing up in the multifamily industry by covering tips, trends, and insights from Envida experts, as well as featured guests. “We’re very excited to roll out The Brick and Market and provide … [More]

Elevated Marketing – Empowering a Brand with Enchantment

by Jane Cavalier Lucas

When people face a world that is too complex to understand, constantly changing in unexpected ways and unclear, they put up barriers of distrust and caution. This environment creates debilitating distress, and most people don’t have the tools or training to deal with it. This affects decision making and can lead to irrational choices driven by fear. Sound familiar?  From the … [More]

5 MarTech Trends for Your Business for 2022

by Jordan Buning

The words MarTech, SalesTech and AdTech can sound like giving a Lamborghini to a person that lives on a two-track: All the power in the world could become a wonderful machine that never leaves the garage. Before you go crazy ― or drive yourself there ― start with a plan. Think about your organization’s strategy and goals. By thinking in terms of what you want to accomplish, … [More]

Are You Reaching Today’s Customer? Keys to a Great Multichannel Marketing Strategy 

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Getting customers in the door means first getting, and keeping, their attention. As consumers have moved more toward e-commerce, the challenges for digital marketers have become greater, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened numerous doors to reach consumers effectively through … [More]

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