The introduction of HomeSmart’s SmartSigns and SmartRiders leverages QR codes and NFC (Near Field Communication) tags, allowing potential buyers to scan or tap for easy access to property details and photos delivered right to their enabled mobile devices. This “smart” yard sign suite was designed to eliminate reliance on traditional marketing methods like onsite physical … [More]
Carvana and Pickleball Association Grow Sport with New Multi-Year Partnership
Carvana, the leading e-commerce platform for buying and selling used cars, and the Professional Pickleball Association (PPA Tour) announced the extension of their multi-year title sponsorship agreement. This renewal builds upon the tremendous success of their initial partnership, which began in 2022 and has helped propel pickleball to new heights as America's fastest-growing … [More]
Forces and Factors Impacting Marketing Performance
The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025
Are marketing dollars going to the right places? What’s the bang for the buck? The index indicates CMOs should allocate spend to mostly digital channels that engage target customers more actively, more visibly, and can be measured and optimized. Smarter spending is also being driven by increased competition and audience fragmentation. Audiences are spread out in a plethora … [More]
PR & Marketing Co. Reaching New Heights with Rapid Growth, Impact
Evolve PR & Marketing, the largest public relations agency in the Valley, continues its dynamic expansion, reaching new heights with rapid growth and industry-leading impact. Under the visionary leadership of President & CEO Jennifer Kaplan, Evolve has transformed from a boutique firm into a formidable presence, now home to a dynamic team of 25 full-time publicists and … [More]
Fast-Growing Branding Agency Makes Its Largest Acquisitions
Harkey Media, a fast-growing company specializing in Out of Home (OOH) advertising, announced its largest official outright OOH purchases. For years, the company has developed world-class OOH assets in top U.S. media markets. With fresh investor capital, the company is now opening the door to high-profile OOH acquisitions. Though Harkey Media's new Los Angeles … [More]
GoDaddy Launches New Program Connecting Digital Agencies with Small and Mid-Sized Business
GoDaddy announced the launch of GoDaddy Agency, a new partner program connecting digital agencies with small and mid-sized business leads and access to comprehensive tools, services and support to grow their client offerings. With millions of entrepreneurs already using GoDaddy's tools, GoDaddy Agency is positioned as a strategic referral partner for digital agencies looking … [More]
Winery Teams Up with Phoenix Mercury ahead of 2025 WNBA Season
La Crema, American Winery of the Year and renowned producer of Pinot Noir and Chardonnay, announced that it will be the official multiyear wine partner of the Phoenix Mercury starting with the 2025 WNBA season. This collaboration marks a significant step in La Crema's commitment to supporting women's sports and enhancing the fan experience. As part of this partnership, La Crema … [More]
The Importance of Balancing Creativity and Data in Marketing Efforts
Finding the sweet spot between innovation and metrics-based strategy
In today’s fast-paced, competitive landscape, marketers often find themselves at the crossroads of creativity and data. On one hand, creativity is the cornerstone of a compelling brand story — fueling innovation, differentiation, and emotional resonance with audiences. On the other hand, data-driven insights provide the structure, precision and accountability necessary to … [More]
Notable Phoenix Marketing Firm Goes Hollywood
O.H. Partners, Matter, MONOGRAM, and Reactr Agencies will continue to serve clients worldwide
The Harkey Group, a holding company composed of four unique businesses, announces its expansion across the U.S. with its official Los Angeles office opening at 1800 Vine Street. The Harkey Group already has offices in both Phoenix and Las Vegas, but as the entity continues to cement its growing influence across the region, an additional presence was warranted. Last year, the … [More]
Sprouts Farmers Market Doubles Down on New NIL Deals across Women’s Sports
Sprouts Farmers Market announced a deeper commitment to its trailblazing program, PowHERed by Sprouts, with the addition of eight new individual Name, Image and Likeness (NIL) deals with female college athletes. As the college sports and NIL landscape continues to evolve, Sprouts remains a leader as the first natural grocery retailer to make a commitment to sponsor women’s … [More]
2025 State of Influencer Marketing Report: Trends, Insights, and Predictions for the Creator Economy
Collabstr, a trusted leader in the influencer marketing space, has released its much-anticipated 2025 State of Influencer Marketing Report, leveraging first-party data from over 40,000 advertisers and 100,000 creators. The report highlights the trends, statistics, and shifts shaping influencer marketing, user-generated content (UGC), and the creator economy. Key findings … [More]
AI Can Write the Script, But It Can’t Tell Your Story: Why the Future of Social Media Still Belongs to Humans
Artificial intelligence is changing the way businesses approach content creation. It’s writing emails, drafting social media posts, and even mimicking human empathy. AI-generated responses are now being rated as more empathetic than those from trained professionals. But does that mean brands should rely on AI to tell their story? The short answer: No. AI is an incredible tool, … [More]
Phoenix Raceway Signs Official Health and Wellness Partner
HonorHealth, a leading healthcare system serving more than five million people in the greater Phoenix and Scottsdale areas, announced its new three-year partnership with Phoenix Raceway as the official Health and Wellness Partner. This alliance underscores a shared commitment to promoting safety, health and vitality for motorsports enthusiasts and the broader community. “We … [More]
Entertainment and Dining Co. Becomes Naming Rights Partner at Phoenix Raceway
Phoenix Raceway announced that Dave & Buster’s will carry naming rights for the Dave & Buster’s Gamer Garage, located in the infield connected to the NASCAR Cup Series Garage adjacent to the track’s dogleg. “Dave & Buster’s exemplifies the fun that is offered at Phoenix Raceway,” said Phoenix Raceway President Latasha Causey. “Their top-notch entertainment … [More]
HonorHealth Scores Official Health and Wellness Partner of Indoor Pickleball Facility
HonorHealth, one of Arizona’s largest non-profit healthcare systems, and PURE Pickleball & Padel announced the execution of a multi-year letter of intent under which HonorHealth intends to become PURE’s exclusive health and wellness partner. PURE has partnered with Caliber, a real estate investor, developer, and manager, to build the world's largest indoor pickleball … [More]
Tempe-Based Brewing Co. to Become Official Craft Beer of Sun Devil Athletics
Tempe-based Huss Brewing Co. is partnering with Arizona State University to serve as the Official Craft Beer for all Sun Devil Athletics for the 2025-2026 season and beyond. Before the fall season gets underway, Sun Devil fans can savor a new Sun Angel Collective Huss brew beginning this month, as Huss has handcrafted an all-new Devil’s Halo Amber Ale to serve at all Sun Devil … [More]
Tempe-Based Space Startup Featured in Google Workspace Big Game Commercial
Tempe space startup Solestial, Inc. will be featured in a Google Workspace commercial scheduled to air Sunday February 9, on Fox networks in the Arizona market during America's most-watched football game. The ad, which features Solestial CEO Stan Herasimenka and other employees, showcases the cutting-edge solar technology for space being developed by Solestial and how the … [More]
3 Things Business Owners Do Wrong with Websites
Having a well-thought-out website is critical for any business trying to succeed in today’s world. Many business owners build websites without knowing what is best for their brand. They overflow the homepage with information and add social media links — and it becomes convoluted, making the site difficult to navigate for potential customers. The following are three areas … [More]
