Baja California Unveils Rebrand as it Prepares for Phased Reopening

inbusinessPHX.com

The State of Baja California is unveiling a new name, logo and website effective April 6, 2021. Previously known as Baja Norte, the northern region will return to its historic name of Baja California. In addition to the updated branding, the state anticipates moving to the green phase of reopening in the next few weeks. Encompassing seven tourist destinations, including its … [More]

Mighty Metric: Customer Lifetime Value

by Mike Hunter

Customer lifetime value is an indicator of how well a company identifies and nurtures profitable, long-term customer relationships. The biggest challenges for organizations include aggregating the right data for a robust view of the customer, shifting from assumptions to predictive knowledge of the customers’ needs, identifying the moments of opportunity to deliver delight and … [More]

Carvana to Revolutionize Fan Experience for 2021 NTT INDYCAR SERIES Season

Carvana

Leading online auto retailer Carvana, known for its immersive, patented, 360-degree photo technology, is giving INDYCAR fans an experience they’ll never forget: the chance to get up close and personal with Chip Ganassi Racing’s No. 48 Honda and select Jimmie Johnson’s Indy car paint scheme for five NTT INDYCAR SERIES 2021 races. Fans can visit carvana.com/racing to learn … [More]

5 Ways to Make the Most of Email Marketing

by Mark Stewart

According to a recent study by Campaign Monitor, email marketing still has the highest ROI of any outbound marketing initiative. In fact, email marketing generates nearly $44 for every $1 spent. While this is great news for marketers, email marketing can be tricky to master. With billions of emails sent each day worldwide, it can be difficult to break through the monotony and … [More]

The Catchiest Advertising Jingles of All Time

Quality Logo Products

Love them or hate them, there’s no denying that advertising jingles have been part of American culture for a very long time — nearly 100 years. By most reports, the first jingle broadcast on the radio debuted on Christmas Day 1926 to praise the virtues of Wheaties cereal. Intervening decades brought a rise and fall in the production and popularity of jingles. At their peak, … [More]

Their Take: Harnessing One of the Biggest Marketing Movements of 2021

by Adam Witty

There is one element in particular that promises to be absolutely critical: inclusivity. This is bigger than a trend, though. In many ways, inclusivity has become a mandate. More than ever, consumers are demanding to see themselves and those they know and love reflected in the brands they buy from. if they don’t, they’re willing to spend their money somewhere else. In fact, … [More]

Three Ways to Revamp SEO in 2021 

by Mark Stewart

Search engine optimization (SEO) is essential for creating online relevance and being digitally relevant in search engines. The coronavirus pandemic magnified how significant digital presence is these days. People are relying heavily on online information versus real-time in-person interactions. They want the latest information on hours of operation and how businesses are … [More]

5 Marketing Rules for Creating Unforgettable Brands to Achieve Success

inbusinessPHX.com

American consumers are set in their ways when it comes to brands. In fact, they typically buy the same 150 items, which make up about 85% of their family’s household needs. This is a major factor in why 75% of products introduced fail to make it each year.(1) The key then is to make your brand unforgettable, so that when a consumer sees it again they will recognize it and buy … [More]

Tips for Monetizing Your Videos, Making More Money

Source Digital

Online advertising is something that most companies engage in today and is one of the areas that has become a focal point for many marketers. However, advertising via video is currently limited to “pre-roll’ video ads, that we can’t wait to skip, or annoying “pop under” banners that always seem to pop into your video experience at just the wrong time. Yet, in this post pandemic … [More]

Personalized Video Becomes Key B2B Marketing Tool; Increases Leads, ROI

Rick McCartney

Over 90% of online marketers today agree that video content is an essential part of the toolkit: it captures attention in a memorable way, heightens brand awareness, and helps drive purchases.(1) About the same percentage also agree that as online video has become ubiquitous, the level of competition and noise has increased substantially.(2) Partially as a consequence, says … [More]

2021 Marketing Trends Foster Meaningful Connections in a Digital World

by Andrea Aker 

There’s little argument that adaptability is critical for a business’s survival today. Even with hope on the horizon, 2020 taught us to expect the unexpected. Businesses must continue to ride waves of uncertainty and evolving consumer sentiment throughout this year to deliver value, support their people and churn a profit. And while accustomed to life during a pandemic, many … [More]

Content is Critical for 2021 and Beyond: How to Activate Engagement in Today’s Video Marketing

Source Digital

We’ve all heard the saying that when it comes to online marketing, content is king. Going into the new year, that holds true, but there’s one caveat that marketing managers must grasp if they want their efforts to be effective. It’s not that content is king when it comes to video marketing – it’s content that actively engages viewers. Those companies that tap into the power of … [More]

Clean Data Key to Maximizing 5G’s Potential to Augment Marketing

inbusinessPHX.com

When it comes to 5G—the fifth generation of cellular wireless technology helping us navigate the online world—most businesses are focused on speed. The key to progress is processing the data. Connection is one thing; giving context to the vast amounts of information coming is an unprecedented challenge, according to Sky Cassidy, CEO of MountainTop Data. “How marketing … [More]

Brand Audits: The Harsh Look in the Mirror Your Business Desperately Needs

by Christopher Tompkins

You’re sitting there, trying to figure out why the business you’ve invested blood, sweat and tears (and lots of money) into just doesn’t feel like it’s working anymore. Some of the shine has faded, customers are less enthused and so are you. Well, your business is probably fine; it’s your brand that needs some maintenance. A brand audit is a detailed analysis of how your … [More]

What Every Savvy Business Owner Should Know about Holiday Marketing

by Lamar Tyler

You should be selling during the holidays. When I say selling, I mean you should really be selling a lot of your products and services because people are ready to buy! Many retail businesses make the bulk of their revenue during the fourth quarter and this is largely propelled by holiday spending. Even if you’re not in a retail niche, the opportunity for you to get your … [More]

The ABCs of Generation N

by David Ralls

Just when you thought you knew all the generations — from the Silent Generation to Gen Z, and all of them in-between — a new one pops up. This one’s called Generation N, representing our new “novel economy” all thanks to the novel coronavirus. This concept was first coined just a few months ago, at the beginning of the global COVID-19 pandemic, by well-known digital futurist … [More]

Full-Service Marketing Agencies Are Poised for Growth

by Andy Parnell

Marketing is one of many industries sorely impacted by the pandemic. But the president and chief executive of the American Association of Advertising Agencies, Marlo Kaplowitz, told The Drum in an interview this past summer, “The in-housing trend that was so prevalent pre-pandemic is slowly shifting the other way … It opened people’s eyes. They said, 'Wow, we really do need … [More]

Global Digital Ad Spending to Jump 14% YOY and Hit $395B in 2021

BuyShares

Although the COVID-19 pandemic slowed the growth of digital advertising, online ads are still expected to increase their market share this year. After a sharp fall in ad spending in March, the last few months have witnessed strong growth across all regions, as millions of consumers shifted to websites and webshops from brick-and-mortar stores. According to data presented by … [More]

4 Tips to Improve Marketing Automation, Close More Deals

Rick McCartney

There’s a lot of mystery and mystique surrounding what exactly marketing automation is. Casey Cheshire, the Founder & CMO of the Salesforce Pardot consulting group Cheshire Impact, host of the Hard Corps Marketing podcast, and the author of “Marketing Automation Unleashed” discusses proof that correct marketing automation works in Episode 99 of the If You Market podcast … [More]

Big Data Principles Help Brands Understand Market Position

by Frances Zelazny

A recent article in The Guardian discussed how big data can track the COVID economic slump; similar to what this shows of how economists are looking at new economic markers thanks to big data, there are signals that brands should be looking at to make strategic decisions for long-term planning. Some of the signals may seem obvious but, for many brands, figuring out what is … [More]

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