Content is Critical for 2021 and Beyond: How to Activate Engagement in Today’s Video Marketing

Source Digital

We’ve all heard the saying that when it comes to online marketing, content is king. Going into the new year, that holds true, but there’s one caveat that marketing managers must grasp if they want their efforts to be effective. It’s not that content is king when it comes to video marketing – it’s content that actively engages viewers. Those companies that tap into the power of … [More]

Clean Data Key to Maximizing 5G’s Potential to Augment Marketing

inbusinessPHX.com

When it comes to 5G—the fifth generation of cellular wireless technology helping us navigate the online world—most businesses are focused on speed. The key to progress is processing the data. Connection is one thing; giving context to the vast amounts of information coming is an unprecedented challenge, according to Sky Cassidy, CEO of MountainTop Data. “How marketing … [More]

Brand Audits: The Harsh Look in the Mirror Your Business Desperately Needs

by Christopher Tompkins

You’re sitting there, trying to figure out why the business you’ve invested blood, sweat and tears (and lots of money) into just doesn’t feel like it’s working anymore. Some of the shine has faded, customers are less enthused and so are you. Well, your business is probably fine; it’s your brand that needs some maintenance. A brand audit is a detailed analysis of how your … [More]

What Every Savvy Business Owner Should Know about Holiday Marketing

by Lamar Tyler

You should be selling during the holidays. When I say selling, I mean you should really be selling a lot of your products and services because people are ready to buy! Many retail businesses make the bulk of their revenue during the fourth quarter and this is largely propelled by holiday spending. Even if you’re not in a retail niche, the opportunity for you to get your … [More]

The ABCs of Generation N

by David Ralls

Just when you thought you knew all the generations — from the Silent Generation to Gen Z, and all of them in-between — a new one pops up. This one’s called Generation N, representing our new “novel economy” all thanks to the novel coronavirus. This concept was first coined just a few months ago, at the beginning of the global COVID-19 pandemic, by well-known digital futurist … [More]

Full-Service Marketing Agencies Are Poised for Growth

by Andy Parnell

Marketing is one of many industries sorely impacted by the pandemic. But the president and chief executive of the American Association of Advertising Agencies, Marlo Kaplowitz, told The Drum in an interview this past summer, “The in-housing trend that was so prevalent pre-pandemic is slowly shifting the other way … It opened people’s eyes. They said, 'Wow, we really do need … [More]

Global Digital Ad Spending to Jump 14% YOY and Hit $395B in 2021

BuyShares

Although the COVID-19 pandemic slowed the growth of digital advertising, online ads are still expected to increase their market share this year. After a sharp fall in ad spending in March, the last few months have witnessed strong growth across all regions, as millions of consumers shifted to websites and webshops from brick-and-mortar stores. According to data presented by … [More]

4 Tips to Improve Marketing Automation, Close More Deals

Rick McCartney

There’s a lot of mystery and mystique surrounding what exactly marketing automation is. Casey Cheshire, the Founder & CMO of the Salesforce Pardot consulting group Cheshire Impact, host of the Hard Corps Marketing podcast, and the author of “Marketing Automation Unleashed” discusses proof that correct marketing automation works in Episode 99 of the If You Market podcast … [More]

Big Data Principles Help Brands Understand Market Position

by Frances Zelazny

A recent article in The Guardian discussed how big data can track the COVID economic slump; similar to what this shows of how economists are looking at new economic markers thanks to big data, there are signals that brands should be looking at to make strategic decisions for long-term planning. Some of the signals may seem obvious but, for many brands, figuring out what is … [More]

5 Ways Online Advertising Is Changing

Source Digital

One year ago, The New York Times posted a headline that read “The Advertising Industry Has a Problem: People Hate Ads.” While a great deal of money is being spent in online advertising, those doing the spending knew long before reading that headline that there was a problem. Consumers hate the online ads, for a variety of reasons, pushing many of them to close out, tune out, … [More]

Survey: New Holiday, Election & Advertising Trends

Adtaxi

Adtaxi, one of the nation’s fastest-growing digital marketing agencies, announced the results of its Holiday, Election & Advertising Trends survey. Examining consumer response to the dominant forces shaping this unprecedented year, the study found that 3 in 4 respondents (74%) say they will make an effort to shop from local small businesses this holiday season. Still, … [More]

Survey: Following Lean Summer, Companies Reunite with Out-of-House Marketing Partners

inbusinessPHX.com

Adtaxi, one of the country’s fastest-growing digital marketing agencies, today released the results of its latest report, Understanding Buyers and Effective Ad Spend in the COVID Economy. Polling 65 companies, the survey shows how businesses tightened their belts at the height of the crisis: whereas 54% used a third party for media buys in Q4 2019, this percentage dropped to … [More]

GoDaddy and Facebook Partner Allowing Customers to Post Ecommerce Sales

GoDaddy

GoDaddy Inc. announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook's Business Extension. Websites + Marketing Ecommerce now enables customers to … [More]

Phoenix Tech Start-Up Supports Local with Gift Card Give-Away

CorkBird

CorkBird, a new start-up based in Phoenix, was originally created to better connect people to their community. Its mobile application was built not as a tool to engage the world through a screen but to help people discover, share and actually get out and engage in the things happening right around the corner. “Be with humans” was the motto. But that had to change with the onset … [More]

Podcasts Can Make or Break a Brand; Maximize Your Exposure and Become an Influencer

inbusinessPHX.com

When you have an industry that generates ad spending in the billions of dollars and that reaches almost 106 million Americans every month, any businessperson would jump at the chance to have exposure there. That industry is podcasting and being a guest can boost one’s reputation and brand. However, doing it right isn’t always a foregone conclusion. Sky Cassidy, co-host of the … [More]

Ways to Get Serious about Monetizing Your Podcast and Growing Your Audience

GetVokl

Increasingly, listening to podcasts is growing in popularity. According to Statista 55% of Americans have listened to a podcast this year. Every month, millions more are discovering podcasts. Even celebrities are starting their own podcasts. Yet, when it comes to monetization, podcasting is still in its commercial infancy. The majority of independent podcasters however struggle … [More]

The Two Types of ROI: Return on Investment vs. Return on Influence

by Christopher Tompkins

In the marketing world, many businesses focus on ROI (return on investment). However, when they don’t get the immediate monetary results they desire, they begin to pull away from social media marketing. But there is another side of the coin: ROI 2.0 (return on influence). Many businesses have begun investing more time and money into individuals or organizations who can … [More]

Cultivating Brand Activism? Pointers to Help Businesses Decide and Plan

by Andrea Fryrear

From the team formerly known as the Washington Redskins to #BlackLivesMatter to saying goodbye to Uncle Ben and Aunt Jemima, social activism is the latest must-have for brands. But should you join in? And if so, how can you do so without seeming cynical, especially if this is your first time dipping your toes into the social justice water? Brand activism is a significant … [More]

How Businesses Are (Carefully) Promoting Their Brands during COVID-19

by Mike Hunter

Thanks to COVID-19 and social unrest, 2020 brought an unwelcome wrinkle to public relations game plans. Put out the wrong message – or even the right message with the wrong approach – and a business can end up sounding insensitive or opportunistic, driving away both the media and the potential customers they are trying to reach. Yet, despite the difficulties, many … [More]

Why Businesses Should Expand their Storytelling Skills and Focus on Contextual Commerce

Source Digital

Storytelling is something that is part of human history. From cave drawings to oral traditions to the written word, it’s something that continues to evolve and today is ever-expanding in video. It’s also an increasingly important marketing tool for businesses that know how to harness the power of telling a story and making an emotional impact. Today’s ad-based storytellers, … [More]