We live in an upside world where the old rules no longer apply. Many call it a VUCA world – volatile, uncertain, complex and ambiguous. Mass consumerism has been replaced by a new consumption paradigm as people are driven by new essentialism where things matter less and relationships, experiences and self-being dominate all. In this new world, workers are restless, customers … [More]
Phoenix Suns’ Mikal Bridges Signs Multi-Year Contract with G FUEL
G FUEL is pleased to announce that stellar Phoenix Wing Mikal Bridges has joined its elite roster of content creators, signing a multi-year contract with The Official Energy Drink of Esports®. "I'm ecstatic to join the G FUEL team and I'm looking forward to being an ambassador for years to come," said Bridges. "I love G FUEL products so I'm happy to align with … [More]
Email Marketing That Doesn’t Suck
In Email Marketing That Doesn’t Suck, Harvard Law-grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince readers that the old-school rules for email marketing are just plain dumb. He shows how to do email right, teaching the five phases of email marketing and how to infuse purpose into one’s message. Readers will learn how to tell a really good story … [More]
Storytelling for Business
“Nothing connects people to engage emotionally with your business better than a well-told story — your story.” From mega-large corporations to tiny startups, every … single … business always has a story to tell. Before people choose to buy one’s product or service, or respond to a call to action, they need to understand how that product or service will solve their problem or … [More]
No Business Is Too Small For Digital Marketing
With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? Author Jon Martinsen has guided … [More]
#ChallengesforChange
Social media is an indispensable tool for many businesses and organizations, including nonprofits. Whether a company is using Instagram, Facebook, TikTok, Twitter or LinkedIn, the platforms offer a free way to connect with their target audience. Every post is a new chance to reach a potential donor or volunteer. Social media challenges and viral fundraising techniques can … [More]
Casino Brand Scores Phoenix Suns Starter Jae Crowder as a Brand Ambassador
Gila River Resorts & Casinos – Wild Horse Pass, Lone Butte, and Vee Quiva and Phoenix Suns starter Jae Crowder have formed a unique partnership in which Crowder will serve as a brand ambassador for the growing gaming enterprise. Owned and operated by the Gila River Indian Community, Gila River Resorts & Casinos (GRRC) is the largest gaming enterprise in the Phoenix … [More]
Multifamily Creative Agency Launches New Podcast
Envida Social, the nation’s leading female-founded multifamily marketing agency, has launched The Brick and Market podcast. Airing weekly, the podcast will give the lowdown on leasing up in the multifamily industry by covering tips, trends, and insights from Envida experts, as well as featured guests. “We’re very excited to roll out The Brick and Market and provide … [More]
Elevated Marketing – Empowering a Brand with Enchantment
When people face a world that is too complex to understand, constantly changing in unexpected ways and unclear, they put up barriers of distrust and caution. This environment creates debilitating distress, and most people don’t have the tools or training to deal with it. This affects decision making and can lead to irrational choices driven by fear. Sound familiar? From the … [More]
5 MarTech Trends for Your Business for 2022
The words MarTech, SalesTech and AdTech can sound like giving a Lamborghini to a person that lives on a two-track: All the power in the world could become a wonderful machine that never leaves the garage. Before you go crazy ― or drive yourself there ― start with a plan. Think about your organization’s strategy and goals. By thinking in terms of what you want to accomplish, … [More]
Phoenix Tech Co. Becomes First Shopify Plus Agency Partner in Arizona
Phoenix-based web and app development company, Fyresite, announced today that they have been selected as the first Arizona agency to become a Shopify Plus Partner. The popular e-commerce platform launched Shopify Plus to support growth and customization for large e-commerce brands and enterprises that are bringing in a minimum of $1M a year. As a partner, Fyresite will help … [More]
ASU’s New Iceplex Gets Naming Sponsor
Arizona State University and Sun Devil Athletics, in partnership with OVG360, today revealed a multi-year naming rights partnership with Mountain America Credit Union. whereby the new on-campus community Iceplex will be named the Mountain America Community Iceplex at ASU. As part of the naming rights agreement, Mountain America will be an integral part of … [More]
Share of Digital Mobile Ad Spend Expected to Reach 70% by 2026
The digital world is going mobile, which is evident in the advertising projections for the coming years. According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%. Mobile ad share expected to grow from 44% to 70%. According to numbers obtained … [More]
Seven Ways Social Media Can Revitalize Small Business Competition
Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Change is a forerunner to growth, and businesses across the nation were forced to pivot over the past two years. Perseverance was tested, resilience was built and the presence of small businesses on social media, or lack thereof, was noticed. Small businesses, which account for 99% … [More]
Digital Marketing Co. Launches Tech Solution for Vehicle Dealers
Digital Air Strike, the leading consumer engagement technology company, is announcing the launch of its LotVantage Partner Program. The expanded program enables dealerships and their marketing partners to merchandise inventory more effectively, deliver targeted messaging to consumers, and drive business results through increased vehicle sales and fixed operations service … [More]
