On Oct. 7, an aircraft decorated with cacti-dotted mountains and a Sonoran Desert sunrise landed at Scottsdale Airport. The flight, carrying 30 passengers from Hollywood Burbank Airport, was the first of many for the Scottsdale-branded plane, part of a new, two-year partnership between Experience Scottsdale and JSX, the semi-private airline that has flown out of Scottsdale … [More]
Phoenix Advertising Firm Rebrands Amid Times Square and Chicago Expansion
Harkey Media, an independent out-of-home advertising company, has rebranded as FRAME OOH. Alongside the new name, the company is expanding its national relevance with acquisitions across the country. FRAME OOH has expanded its New York presence - anchored by the acquisition of 9 Times Square, and entered the Chicago market with the purchase of digital outdoor advertising … [More]
The Marketing Accountability Gap Widens with More Spending Producing Less Clarity
Businesses have never had more ways to spend a marketing dollar, or more data supposedly proving those dollars are working. SEO agencies report rankings. Digital firms report clicks and conversions. Social teams measure engagement. PR tracks visibility. Paid media produces attribution dashboards. Now companies are adding another layer as they race to optimize for AI-powered … [More]
William Shatner Partners with Scottsdale Hearing Aid Co. on New Campaign
Audien Hearing announced a partnership with legendary actor William Shatner, launching "Boldly Hear What's Next," a campaign built on a shared belief: getting older shouldn't mean getting less out of life. For generations, Shatner has inspired people to imagine what's possible. At 90, he traveled to space himself. At 95, he's still creating, exploring and asking what comes … [More]
Scottsdale PR Firm Rebrands to Reflect Evolution beyond Traditional Media Relations
Mack Media Relations, the award-winning boutique public relations firm known for elevating hospitality, lifestyle, wellness and nonprofit brands, announced its rebrand as The Mack Agency. The new name and identity coincide with the company’s 10th anniversary and reflect its evolution from a traditional public relations firm into a strategic visibility agency. Over the past … [More]
Why August Planning Gives Brands an Edge on Holiday Ad Costs
New Billo data shows Meta ad competition rising about 40% and the cost to reach 1,000 impressions climbing roughly 18% between August and the November Black Friday peak. Brands that wait until fall to plan their campaigns enter an auction that is already crowded and expensive, with the outcome largely shaped by creative built weeks earlier. Black Friday and Cyber Monday … [More]
The Yoga of Marketing: Finding Balance in a Noisy Business World
In today’s fast-paced digital world, marketing often feels like a race — louder messages, faster campaigns and constant visibility. Yet, many businesses are discovering that relentless motion does not always yield meaningful results. Instead, a more intentional, balanced approach — what I call “the yoga of marketing” — is emerging as a powerful philosophy. Rooted in alignment, … [More]
Longtime Arizona Trades School to Rebrand Under National Name
Tulsa Welding School, a provider of specialized career education, announced the Refrigeration School, Inc. (RSI), one of Arizona's most respected skilled trades training institutions, will change its name to Tulsa Welding School (TWS) in Arizona, effective July 20, 2026. This move is part of a strategic initiative to unify its campuses under a single national brand while … [More]
Smart Ads, Real Results: Your Guide to Paid Advertising
Smart Ads, Real Results: Your Guide to Paid Advertising is the fifth installment in the "Marketing Made Easy: Your Small Business Playbook" series. This book is the essential guide to understanding and implementing effective paid advertising strategies for small businesses. This book is designed for business owners who want to move beyond basic marketing and actively invest in … [More]
Scottsdale Fashion Square Markets Naming Rights for Redesigned Social Hub
Macerich, an owner, operator and developer of high-quality retail real estate in top markets - announced it has begun the search for an official naming rights partner for its redesigned, high-profile gathering space and social hub at Scottsdale Fashion Square, one of the country’s premier luxury retail centers. Building on the success of the center's Luxury Wing and Dining … [More]
Honeywell Rebrands Automation, Aerospace Businesses ahead of June Split
Honeywell announced the new brand identities for its automation and aerospace businesses ─ Honeywell Technologies and Honeywell Aerospace. These will become two independent, publicly traded companies on June 29, 2026, when Honeywell spins off its Aerospace business. Honeywell's current brand value is estimated at $18 billion and has been synonymous with delivering innovation to … [More]
The AI Platform Terms Businesses Can’t Afford to Ignore
AI tools can speed up client work, but their terms often conflict with client expectations around confidentiality, content rights and liability.
At Svyazi, a creative agency, we have been producing AI-assisted content for clients since 2022. In that time, the tool set has changed completely. The legal exposure hasn't. We keep running into the same problem: A client may expect full ownership of deliverables, but the AI platform's terms of service tell a different story. AI has moved into business workflows faster than … [More]
As Small Businesses Grow, Brand Risk Grows Too
As Chief Marketing Officer at Fennemore, I spend a great deal of time thinking about brands. Not just how they look or sound, but how they accumulate value over time. And sitting alongside our attorneys, I’ve picked up a few things about what it actually means to protect that value. (Not legal advice—just lessons learned from being in the room.) May is Small Business Month, a … [More]
Smarter Inboxes Raise Stakes for Email Marketers
Google is not just helping users search email. It is teaching the inbox to rank, summarize, and prioritize it. Following updates that began in March 2025, Google introduced AI-powered search that factors in recency, most-clicked emails, and frequent contacts instead of simply returning results in chronological order. In January 2026, the company stated that Gmail’s 3 billion … [More]
Hospitality-Focused Design Studio Marks 10 Years with Rebrand
After a decade of shaping some of Arizona’s most recognizable restaurants, cafes and social destinations, Phoenix-based hospitality design studio House of Form is celebrating its 10-year anniversary with a strategic rebrand and sharpened focus on luxury hospitality and integrated brand design. Founded in 2016 by Dala Al-Fuwaires, House of Form began as a one-person studio and … [More]
Southwest PGA Teams with Phoenix Brewery on New Beer
The Southwest PGA and PHX Beer Co. introduced Long Drive Lager, a clean, balanced, and highly drinkable beer crafted to celebrate Arizona’s year-round golf culture. Designed for sunny rounds, smooth swings, and post-tee storytelling, Long Drive Lager features light malt notes paired with a smooth hop finish. The result is an easygoing, refreshing lager that feels right at home … [More]
Two-Time Major Champion Joins Scottsdale Wireless Provider as Ambassador
Consumer Cellular has named two-time Major champion Zach Johnson as its newest brand ambassador, joining World Golf Hall of Famer Fred Couples as an official brand partner. Johnson, who recently turned 50, continues to compete at the highest levels of the sport and will play a mixed schedule this year across the PGA TOUR and PGA TOUR Champions. He is set to compete in two … [More]
Valley Venture Firm Sheds Regional Name to Attract National Founders
AZ-VC, a venture capital firm fueling innovation in underserved markets, has announced its rebrand as Copper Sky Capital, reflecting the firm's evolution into a broader platform backing early-stage technology companies across North America. The firm is sector agnostic with a focus on AI software products. Founded in 2021, the firm is led by Managing Partners Jason Pressman, … [More]
