6 Things Every CEO Needs to Know about Branding to Better Manage the Human Side of Business

by Jane Cavalier

We live in an upside world where the old rules no longer apply. Many call it a VUCA world – volatile, uncertain, complex and ambiguous. Mass consumerism has been replaced by a new consumption paradigm as people are driven by new essentialism where things matter less and relationships, experiences and self-being dominate all. In this new world, workers are restless, customers … [More]

Phoenix Suns’ Mikal Bridges Signs Multi-Year Contract with G FUEL

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G FUEL is pleased to announce that stellar Phoenix Wing Mikal Bridges has joined its elite roster of content creators, signing a multi-year contract with The Official Energy Drink of Esports®. "I'm ecstatic to join the G FUEL team and I'm looking forward to being an ambassador for years to come," said Bridges. "I love G FUEL products so I'm happy to align with … [More]

Email Marketing That Doesn’t Suck

by Mike Hunter

In Email Marketing That Doesn’t Suck, Harvard Law-grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince readers that the old-school rules for email marketing are just plain dumb. He shows how to do email right, teaching the five phases of email marketing and how to infuse purpose into one’s message. Readers will learn how to tell a really good story … [More]

Storytelling for Business

by Mike Hunter

“Nothing connects people to engage emotionally with your business better than a well-told story — your story.” From mega-large corporations to tiny startups, every … single … business always has a story to tell. Before people choose to buy one’s product or service, or respond to a call to action, they need to understand how that product or service will solve their problem or … [More]

No Business Is Too Small For Digital Marketing

by Mike Hunter

With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? Author Jon Martinsen has guided … [More]

#ChallengesforChange

by Taylor Fareri

Social media is an indispensable tool for many businesses and organizations, including nonprofits. Whether a company is using Instagram, Facebook, TikTok, Twitter or LinkedIn, the platforms offer a free way to connect with their target audience. Every post is a new chance to reach a potential donor or volunteer.  Social media challenges and viral fundraising techniques can … [More]

Casino Brand Scores Phoenix Suns Starter Jae Crowder as a Brand Ambassador

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Gila River Resorts & Casinos – Wild Horse Pass, Lone Butte, and Vee Quiva and Phoenix Suns starter Jae Crowder have formed a unique partnership in which Crowder will serve as a brand ambassador for the growing gaming enterprise. Owned and operated by the Gila River Indian Community, Gila River Resorts & Casinos (GRRC) is the largest gaming enterprise in the Phoenix … [More]

Multifamily Creative Agency Launches New Podcast

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Envida Social, the nation’s leading female-founded multifamily marketing agency, has launched The Brick and Market podcast. Airing weekly, the podcast will give the lowdown on leasing up in the multifamily industry by covering tips, trends, and insights from Envida experts, as well as featured guests. “We’re very excited to roll out The Brick and Market and provide … [More]

Elevated Marketing – Empowering a Brand with Enchantment

by Jane Cavalier Lucas

When people face a world that is too complex to understand, constantly changing in unexpected ways and unclear, they put up barriers of distrust and caution. This environment creates debilitating distress, and most people don’t have the tools or training to deal with it. This affects decision making and can lead to irrational choices driven by fear. Sound familiar?  From the … [More]

5 MarTech Trends for Your Business for 2022

by Jordan Buning

The words MarTech, SalesTech and AdTech can sound like giving a Lamborghini to a person that lives on a two-track: All the power in the world could become a wonderful machine that never leaves the garage. Before you go crazy ― or drive yourself there ― start with a plan. Think about your organization’s strategy and goals. By thinking in terms of what you want to accomplish, … [More]

Are You Reaching Today’s Customer? Keys to a Great Multichannel Marketing Strategy 

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Getting customers in the door means first getting, and keeping, their attention. As consumers have moved more toward e-commerce, the challenges for digital marketers have become greater, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened numerous doors to reach consumers effectively through … [More]

Phoenix Tech Co. Becomes First Shopify Plus Agency Partner in Arizona

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Phoenix-based web and app development company, Fyresite, announced today that they have been selected as the first Arizona agency to become a Shopify Plus Partner. The popular e-commerce platform launched Shopify Plus to support growth and customization for large e-commerce brands and enterprises that are bringing in a minimum of $1M a year. As a partner, Fyresite will help … [More]

5 Ways to Boost SEO for Your Business

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No matter where you are in the entrepreneurial journey, whether it’s the planning stages or after being well-established in the community, search engine optimization (or SEO) should be a priority to implement into your website. SEO is the method of better positioning a business in organic search results for the purpose of increasing web traffic. As an educational leader for … [More]

ASU’s New Iceplex Gets Naming Sponsor

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Arizona State University and Sun Devil Athletics, in partnership with OVG360, today revealed a multi-year naming rights partnership with Mountain America Credit Union. whereby the new on-campus community Iceplex will be named the Mountain America Community Iceplex at ASU. As part of the naming rights agreement, Mountain America will be an integral part of … [More]

Share of Digital Mobile Ad Spend Expected to Reach 70% by 2026

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The digital world is going mobile, which is evident in the advertising projections for the coming years. According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%. Mobile ad share expected to grow from 44% to 70%. According to numbers obtained … [More]

Empower Your Brand With Enchantment: 6 Characteristics of an Enchanted Brand

by Jane Cavalier Lucas

When people face a world that is too complex to understand, constantly changing in unexpected ways and unclear, they put up barriers of distrust and caution. This environment creates debilitating distress, and most people don’t have the tools or training to deal with it. This affects decision making and can lead to irrational choices driven by fear. Sound familiar? From the … [More]

Are You Reaching Today’s Customer? Keys to a Great Multichannel Marketing Strategy 

inbusinessPHX.com

Getting customers in the door means first getting, and keeping, their attention. As consumers have moved more toward e-commerce, the challenges for digital marketers have become greater, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened numerous doors to reach consumers effectively through … [More]

Carvana Super Bowl Advertising Debut Promises Fans, We’ll Drive You Happy™

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Carvana, the industry pioneer for buying and selling cars online, announces its Super Bowl national advertising debut to show customers that their Carvana experience will leave them feeling energized, cared for and empowered. Carvana’s position as the fastest organic growth auto retailer in U.S. history proves it has successfully changed the way people buy and sell cars. … [More]

Seven Ways Social Media Can Revitalize Small Business Competition

by Candie Guay

Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Change is a forerunner to growth, and businesses across the nation were forced to pivot over the past two years. Perseverance was tested, resilience was built and the presence of small businesses on social media, or lack thereof, was noticed. Small businesses, which account for 99% … [More]

Digital Marketing Co. Launches Tech Solution for Vehicle Dealers

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Digital Air Strike, the leading consumer engagement technology company, is announcing the launch of its LotVantage Partner Program. The expanded program enables dealerships and their marketing partners to merchandise inventory more effectively, deliver targeted messaging to consumers, and drive business results through increased vehicle sales and fixed operations service … [More]

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