The Ever-Changing World of Social Media – How to Keep Your Brand on Top of It 

by Rachel Strella

In today's digital landscape, social media is no longer just a platform for personal updates; it's a vital component of brand strategy, customer engagement, and business growth. Yet, the dynamic nature of social media means the tactics and tools that drive success are in a constant state of flux. Algorithms shift, new features appear, and trends evolve at a rapid pace. For … [More]

Barrett-Jackson Announces Presenting Sponsor of Scottsdale Fall Auction

Barrett-Jackson, The World’s Greatest Collector Car Auctions, is excited to announce Gila River Resorts & Casinos, the largest gaming enterprise in the in the Phoenix metropolitan area, as the presenting sponsor of the Barrett-Jackson 2024 Scottsdale Fall Auction at WestWorld of Scottsdale, October 10-13, 2024. This dynamic partnership promises an unparalleled experience … [More]

Credit Union Renews Partnership with Phoenix Rising FC

Partnership focuses on exclusive debit card offer and providing financial education to young fans through youth accounts

Locally-based financial cooperative Arizona Financial Credit Unionannounced today its partnership renewal as the official credit union of the defending USL Champions, Phoenix Rising Football Club. The agreement makes Arizona Financial the official credit union of Phoenix Rising for the eighth consecutive season. Arizona Financial will continue to offer co-branded products to … [More]

ASU Named among the Top Marketing Universities in the U.S.

According to a new study, Arizona State University has been named the fourth-best school in the US for a career in marketing.  Digital marketing agency Hennessey Digital analyzed more than 1,300 US universities to find which are the best for a future career in marketing.   They looked at 11 factors, including the percentage of business and marketing degrees … [More]

Marketing Firm Turns 20 as Founder Celebrates 40 Years of Senior Living Leadership

May marked a significant milestone for Angell Marketing, as the agency celebrated its 20th anniversary of supporting the lives of older adults and their families, and the 40-year career of Founder and CEO Wynne Angell. From her start as a senior living sales representative to becoming an aging advocate and founder of an award-winning senior living marketing agency in Phoenix, … [More]

As the Next Seismic Social Media Shift Looms …

Here’s how to have a thriving digital presence

by Eric Yaverbaum

I remember the day millions of users — myself included — packed our former “Digital Town Square” bags and moved onto Threads. This exodus was largely spurred by X (formerly Twitter) changing hands to its present owner, Elon Musk, whose leadership meant much different, and at times volatile, content on the platform. (“Fewer People Using Elon Musk’s X as It Struggles to Keep … [More]

The Secret to Captivating Your Audience? Nail That Short-Form Video

by Derek Chew

Let's face it, in today's digital whirlwind of endless content, a mediocre video won't just fade into obscurity — it'll get ruthlessly mocked by nearby TikTok-ers. But with a few pro tips up their sleeve, business owners can craft bite-sized video gold that instantly hooks viewers and leaves them craving more from their brand. It's time to turn those viewing statistics into … [More]

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

by Mike Hunter

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with its target audiences across media channels. People want more than a utilitarian benefit ― stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and … [More]

Phoenix-Based Pickleball Franchise Names Official Apparel Provider

Pickleball Kingdom, headquartered in Phoenix, Arizona, is celebrated for its state-of-the-art facilities and dedication to promoting the sport of pickleball. The partnership with Original Penguin underscores Pickleball Kingdom's commitment to providing its community with the best resources and experiences. "We're thrilled to welcome Original Penguin as our official apparel … [More]

Digital Marketing Co. Rebrands, Empowers Charitable Organizations

Nonprofit marketing expert and Google Grant guru Todd Vigil announced the rebrand of EleeHub, a niche digital marketing partner that assists 501c3 organizations in applying for, managing and retaining Google Grant funds. Initially conceptualized by Vigil as Pathfinder Search Ads in 2021, Vigil’s latest endeavor offers eligible nonprofits a variety of services to boost their … [More]

Why Video Needs to be Part of Every Social Media Strategy

by Annarose Quinn

Do you want to use the power of social media to skyrocket the number of visits to your website, which in turn can lead to an increase in customers? In one month alone, we saw just that for one of our clients at Pratt Marketing Agency. Reach on Facebook increased by 482% Reach on Instagram increased by 680% Reach on TikTok increased by a staggering 842% Engagement … [More]

How AI Can Support Social Media Marketing Objectives

by Meagan D. Saxton

The role of artificial intelligence (AI) is growing in many industries. That includes social media. The power of AI to harness text, image, audio and video uses introduces opportunities for content creation, data analysis, and more. Along with these benefits comes serious concerns about privacy and safety. As B2B organizations explore opportunities to leverage AI, they … [More]

8 Trends That Define the Current Marketing Landscape (And What to do About Them)

by JoAnne Gritter

Navigating the dynamic of our modern market landscape requires more than just awareness of trends. Actionable strategies are needed to meet consumers’ evolving demands. That’s easier said than done, of course. Incorporating prevailing trends into your marketing strategy, while ensuring relevance, resonance, and results, is rarely a seamless transition internally. Externally, … [More]

Kiterocket Expands Renewable Energy Expertise with Clean Energy Veteran Jessica Fishman

Kiterocket, a PR-forward communications agency for transformative, high growth companies, today announced it has tapped Jessica Fishman as Director for its Renewable Energy Practice. As the climate tech sector experiences exponential growth, Fishman will lead the agency's renewable energy client portfolio and continue its proven track record of advancing brands advancing the … [More]

The Future of Rebranding: Top 2024 Trends That Will Drive Business Success

by David Brier

Since the pandemic hit, businesses have been shifting gears, lanes and categories all in an effort to stay relevant. The result is a tsunami of rebranding that’s been shifting the landscape we all traverse every day for business and personal purchases. But there’s a problem. Some treat rebranding like slapping on a fresh coat of paint and calling it a day. Here’s what you … [More]

Discount Tire and Major League Soccer Announce Multiyear Partnership in the U.S.

Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S. Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi. As part of this multiyear partnership, Discount Tire will integrate … [More]

PR and Marketing Agency Appoints Managing Director to Drive Digital Innovation, Strategy

Aker Ink PR & Marketing, a full-service agency helping companies increase brand awareness, enhance thought leadership and generate leads, has hired industry veteran and expert digital strategist Lauren Garstecki as managing director. In addition to overseeing account teams and developing creative, results-driven marketing programs, Garstecki will help to scale the firm’s … [More]

Partnership to Funnel More Opportunities to Web Designers and Developers

According to Upwork, website design and development as well as graphic design are among the most in-demand services on its work marketplace. In an effort to increase work opportunities for web designers and developers, GoDaddy announced it will join the new Upwork Partners program as the first web presence partner.  The Upwork Partners program includes Upwork Partner … [More]

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