Chip Brand Announces Pop-Up Restaurant for the Big Game

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Tost by Tostitos, a limited-time casual dining restaurant that puts Tostitos chips and dips at the center of its recipes, is offering a front-row seat to how the fan-favorite snack can transform into a mealtime MVP from February 9-11 in Phoenix, Arizona. Snackers across the U.S. will also be able to elevate their get-togethers with a lineup of DIY recipes and a giveaway to make … [More]

SRP Customers Offered Super Bowl Experience Ticket Discount

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As the Big Game and all the hoopla that accompanies it draws near, SRP customers can receive 57-percent off general admission tickets for the Super Bowl Experience, presented by Lowe’s. On February 12, 2023, all eyes will be on the Valley as the State Farm Stadium hosts the Super Bowl LVII in Glendale. The game will be played in SRP’s service territory. The … [More]

Why PR Is Important for B2B Companies

by Kim Prince

The business to business (B2B) landscape is changing, and part of that transformation is the realization that public relations is just as vital to B2B organizations as it is for business to consumer (B2C) businesses. As experts in the B2B space, at Proven Media, we can attest to the fact that a solid B2B public relations strategy is vital to a business’ … [More]

Podcast Studio Opens Services to Podcasters in Anticipation of February’s Big Game

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PodPopuli, the full-service retail podcast experience located in the heart of Old Town Scottsdale, has a established a 24hr Podcasting Hub for the month of February to meet the demand of visiting and local voices descending on The Valley for the Big Game. "We are thrilled to welcome so many dynamic and talented personalities who will be in town to partake in all of the … [More]

Phoenix Music Venue to be Renamed ‘Talking Stick Resort Amphitheater’

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Live Nation today announced that Talking Stick Resort is the new name-in-title sponsor of the popular venue formerly known as the Ak-Chin Pavilion. The iconic 20,000-seat outdoor venue serves as a pillar of entertainment for fans in the community and is now known as the Talking Stick Resort Amphitheatre. Talking Stick Resort has been a leading entertainment and hospitality … [More]

Phoenix Suns Partners with Prescription Discount Card Co.

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BuzzRx, the only provider of free prescription discount cards benefiting nonprofits year-round, announced the company has scored a multi-year partnership with the Phoenix Suns. The partnership will span in-arena activation, commercial advertising, and digital content. BuzzRx is the first prescription savings company to sponsor a National Basketball Association® (NBA) team. This … [More]

Digital Marketing – How an AZ-based HVAC Firm Doubled Its Revenue 

by Aaron Ayotte

The heating, ventilation and air conditioning (HVAC) market in Arizona is highly competitive. In fact, according to IBISworld.com, there are nearly 124,000 HVAC firms across the nation representing a $123 billion market. Due to its hot and arid weather, little to no rainfall and huge population growth, the Southwest — including our fine state — is top in the nation for HVAC … [More]

Creating Superfans

by Mike Hunter

Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors. In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming a business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns for … [More]

Qwick Unveils All-New Brand Celebrating the Hospitality Industry

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Qwick, the technology-enabled leader in staffing for hospitality businesses and freelancers, revealed its completely revamped, industry-centered brand. Exclusively operating in the hospitality industry, the staffing-as-a-service innovator's rebrand now aligns Qwick's look and style with an authentic hospitality experience. Since its founding in 2017, the … [More]

Freeport-McMoRan Becomes Latest Superbowl Host Committee Partner

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The Arizona Super Bowl Host Committee announces Freeport-McMoRan as an Official Partner. The partnership focuses on accelerating the economic impact on the state and leaving a lasting legacy in the community through education-focused initiatives. Freeport-McMoRan is the presenting partner of the 100 Yards of Education: A STEM … [More]

onsemi Joins Racing Team as Official Partner for the 2023 INDYCAR Season

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onsemi, a leader in intelligent power and sensing technologies, today announced that it joined McLaren Racing as an Official Partner of the Arrow McLaren SP Team and its No. 6 Chevrolet, piloted by Felix Rosenqvist, for the 2023 NTT INDYCAR SERIES season. As a leading semiconductor manufacturer with a global supply chain, onsemi delivers intelligent technology solutions to help … [More]

Goodwill Becomes Official Helmet Sponsor for Coyotes Home Games

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The Arizona Coyotes and Goodwill of Central and Northern Arizona announced a multi-year partnership that will allow Goodwill to have their brand appear on the Coyotes home game helmets beginning with the 2022-23 NHL regular season and playoffs. This is one of the biggest helmet sponsorship deals in the entire NHL. The Goodwill logo will also be on the Coyotes players’ helmets … [More]

A Successful International Marketing Strategy Can Make a World of Difference

by Lindsay Boyajian Hagan

I get it: Expanding internationally can seem daunting. But it doesn’t have to be. In a world more connected than ever, technology and infrastructure make international growth incredibly accessible for organizations.  By having the right outlook and asking the right questions, expanding globally can accelerate next-level growth — helping companies extend their reach beyond an … [More]

Warrior Selling

by Mike Hunter

In Warrior Selling: The 12 Steps to Achieving a 100% Conversion Rate, sales guru Jason Forrest gives sales professionals the process, mindset and persuasive language they need to find their inner sales warrior. The author reveals his unique 5-4-3 methodology to help sellers co-create the highest conversion rate script in their industry and eliminate the inconsistency in their … [More]

Platform

by Mike Hunter

Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform. In Platform, readers will learn how to extend their influence, monetize it, and build a sustainable career, get … [More]

Social Selling

by Mike Hunter

Presenting how to reach and engage with the modern buyer, Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips … [More]

Footprint Becomes Official Partner for Super Bowl, Goal of Making Greenest Event to Date

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The Arizona Super Bowl Host Committee announces Footprint as an Official Partner. The partnership highlights the shared commitment to community and resident well-being and the goal of making this Super Bowl the greenest event to date. Footprint, whose mission is to create a healthier planet and healthier people through the elimination of single-use plastics, is serving as an … [More]

4 Strategies for Determining Whether a New Marketing Trend Is Right for You

by Jordan Buning

In the early days of the internet, a number of aspiring furniture retailers decided to take their businesses online. The convenience of a “virtual showroom” was undeniable. But consumers who were trained to “try before you buy” ― hand-measuring large objects, sitting in each chair or sofa to judge its comfort ― simply weren’t ready for it. Neither were some furniture makers. … [More]

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