In today’s fast-paced, competitive landscape, marketers often find themselves at the crossroads of creativity and data. On one hand, creativity is the cornerstone of a compelling brand story — fueling innovation, differentiation, and emotional resonance with audiences. On the other hand, data-driven insights provide the structure, precision and accountability necessary to … [More]
The Importance of Balancing Creativity and Data in Marketing Efforts
Finding the sweet spot between innovation and metrics-based strategy
Notable Phoenix Marketing Firm Goes Hollywood
O.H. Partners, Matter, MONOGRAM, and Reactr Agencies will continue to serve clients worldwide
The Harkey Group, a holding company composed of four unique businesses, announces its expansion across the U.S. with its official Los Angeles office opening at 1800 Vine Street. The Harkey Group already has offices in both Phoenix and Las Vegas, but as the entity continues to cement its growing influence across the region, an additional presence was warranted. Last year, the … [More]
Sprouts Farmers Market Doubles Down on New NIL Deals across Women’s Sports
Sprouts Farmers Market announced a deeper commitment to its trailblazing program, PowHERed by Sprouts, with the addition of eight new individual Name, Image and Likeness (NIL) deals with female college athletes. As the college sports and NIL landscape continues to evolve, Sprouts remains a leader as the first natural grocery retailer to make a commitment to sponsor women’s … [More]
2025 State of Influencer Marketing Report: Trends, Insights, and Predictions for the Creator Economy
Collabstr, a trusted leader in the influencer marketing space, has released its much-anticipated 2025 State of Influencer Marketing Report, leveraging first-party data from over 40,000 advertisers and 100,000 creators. The report highlights the trends, statistics, and shifts shaping influencer marketing, user-generated content (UGC), and the creator economy. Key findings … [More]
AI Can Write the Script, But It Can’t Tell Your Story: Why the Future of Social Media Still Belongs to Humans
Artificial intelligence is changing the way businesses approach content creation. It’s writing emails, drafting social media posts, and even mimicking human empathy. AI-generated responses are now being rated as more empathetic than those from trained professionals. But does that mean brands should rely on AI to tell their story? The short answer: No. AI is an incredible tool, … [More]
Phoenix Raceway Signs Official Health and Wellness Partner
HonorHealth, a leading healthcare system serving more than five million people in the greater Phoenix and Scottsdale areas, announced its new three-year partnership with Phoenix Raceway as the official Health and Wellness Partner. This alliance underscores a shared commitment to promoting safety, health and vitality for motorsports enthusiasts and the broader community. “We … [More]
Entertainment and Dining Co. Becomes Naming Rights Partner at Phoenix Raceway
Phoenix Raceway announced that Dave & Buster’s will carry naming rights for the Dave & Buster’s Gamer Garage, located in the infield connected to the NASCAR Cup Series Garage adjacent to the track’s dogleg. “Dave & Buster’s exemplifies the fun that is offered at Phoenix Raceway,” said Phoenix Raceway President Latasha Causey. “Their top-notch entertainment … [More]
HonorHealth Scores Official Health and Wellness Partner of Indoor Pickleball Facility
HonorHealth, one of Arizona’s largest non-profit healthcare systems, and PURE Pickleball & Padel announced the execution of a multi-year letter of intent under which HonorHealth intends to become PURE’s exclusive health and wellness partner. PURE has partnered with Caliber, a real estate investor, developer, and manager, to build the world's largest indoor pickleball … [More]
Tempe-Based Brewing Co. to Become Official Craft Beer of Sun Devil Athletics
Tempe-based Huss Brewing Co. is partnering with Arizona State University to serve as the Official Craft Beer for all Sun Devil Athletics for the 2025-2026 season and beyond. Before the fall season gets underway, Sun Devil fans can savor a new Sun Angel Collective Huss brew beginning this month, as Huss has handcrafted an all-new Devil’s Halo Amber Ale to serve at all Sun Devil … [More]
Tempe-Based Space Startup Featured in Google Workspace Big Game Commercial
Tempe space startup Solestial, Inc. will be featured in a Google Workspace commercial scheduled to air Sunday February 9, on Fox networks in the Arizona market during America's most-watched football game. The ad, which features Solestial CEO Stan Herasimenka and other employees, showcases the cutting-edge solar technology for space being developed by Solestial and how the … [More]
3 Things Business Owners Do Wrong with Websites
Having a well-thought-out website is critical for any business trying to succeed in today’s world. Many business owners build websites without knowing what is best for their brand. They overflow the homepage with information and add social media links — and it becomes convoluted, making the site difficult to navigate for potential customers. The following are three areas … [More]
Arizona’s Largest Pool Builder Becomes a Multi-Year Proud Partner of the Arizona Diamondbacks
Presidential Pools & Spas, Arizona’s largest pool builder by volume, announced its new sponsorship of the Arizona Diamondbacks including naming rights of the coveted pool suite, now officially named the “Presidential Pools Suite.” This exciting multi-year partnership unites two iconic Arizona brands with a shared commitment to community and family. “As an Arizona-born … [More]
Local Food Bank Refreshes Brand Identity
United Food Bank, a Mesa-based food bank that serves those impacted by food insecurity in the East Valley and eastern Arizona, is excited to start 2025 with a refreshed brand identity. Thanks to a generous grant from the Virginia G. Piper Charitable Trust, this new branding will help highlight the growth of United Food Bank as it continues to expand its reach, grow its funding … [More]
Favorable Economic Impact Study Reveals Marketing Agency’s Strong Client ROI
Televerde, a global agency supporting marketing, sales, and customer success for B2B businesses worldwide, announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of the company. The study reveals that a composite organization representative of interviewed clients partnering with Televerde achieved a 71% return on … [More]
Using Social Media to Connect and Enhance Partnerships
Maximize visibility and brand recognition
In a time when people spend an average of 10% of their day on social media, organizations must recognize the vital role this medium plays in their marketing strategy. The use of social media allows organizations to maximize visibility and brand recognition, which, in turn, will bolster sales or fundraising efforts, increase awareness and garner a larger audience for activating … [More]
Discount Tire Expands into Youth Sports Nationwide with New ECNL Soccer Partnership
Leading retailer of tires and wheels, Discount Tire, began a multiyear partnership for 2024-2026 with the Elite Clubs National League, or ECNL, the nation’s top youth soccer program offering multiple developmental platforms for elite athletes. Discount Tire is now the Official Tire Retailer for the ECNL through the 2026 season, expanding its partnership roster to allow for a … [More]
Creative Group Announces Bold Rebrand
Manley Creative, a full-service agency specializing in video production and digital marketing, marks a new era by unveiling a full brand redesign that includes a modernized color palette, logo and website redesign, and sharp creative that will be executed across a multitude of mediums. Manley Creative's decision to rebrand is led by Founder and CEO Jim Manley, who launched … [More]
Healthcare, Health Tech and Life Sciences PR and Marketing Agency Acquired
Supreme Group announced its strategic acquisition of Amendola Communications, a recognized leader in providing integrated public relations, marketing, and social media services to healthcare, health tech and life sciences companies. Amendola will continue to operate under its brand name as a standalone organization within Supreme Group, with Jodi Amendola continuing to lead the … [More]
