In today’s modern global economy, effective communication is paramount. For companies looking to reach a diverse audience, especially within the Latino community, employing a professional translator for marketing materials is crucial. Too many companies have become heavily reliant on Google Translate, which can embarrass a brand or organization when marketing collateral is sent … [More]
Why Hiring a Translator Is Important
Bilingual marketing fights misinformation and cultural insensitivity
Marketing & Security Must Work Together to Safeguard and Grow Brand Trust
Collaboration can help organizations preserve brand reputation amid rising data privacy and security concerns
The importance of collaboration between an organization’s marketing and security leaders is the focus of the recently released report from the CMO Council, in partnership with KPMG, entitled “Marketing & Data Security: The Unlikely Brand Building Partnership,” which examines the marketing and security relationship and how marketing leaders can preserve brand reputation amid … [More]
End of Word-of-Mouth Advertising? Data Shows Gen Z Trusts Influencers More Than Friends
For years, word-of-mouth has played a critical role in the marketing success of small businesses. New data from GoDaddy suggests that recommendations from friends, family and co-workers are being replaced by influencers in terms of importance to younger consumers. The GoDaddy survey of 1,000 U.S. consumers in September shows that while both Gen Z and Millennial customers … [More]
Business Rebranding: A Critical Imperative to Thrive in Tomorrow’s Business Landscape
As the business environment continues to evolve at an unprecedented pace, business rebranding has emerged as an essential strategy for companies aiming to stay competitive. Karen Tiber Leland, bestselling author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand and CEO of Sterling Marketing Group, urges companies to embrace a company rebrand to meet the … [More]
Agency Holding Co. Announces New Social Media Content Lab
The Harkey Group, a powerhouse holding company, announces its brand new social media content lab: Reactr. Reactr offers quick-twitch content for brands to create at the speed needed to be relevant in today's dynamic social media landscape. Based in-house, the content lab specializes in engaging social first and share-worthy content with quick turnarounds. The lab forgoes … [More]
PR Veteran Departs Longtime Partnership to Launch PR Agency
Proof, a results-driven public relations agency founded by 20-year industry expert Melissa DiGianfilippo launched October 1, 2024. With a seasoned team of PR professionals, Proof is set to distinguish itself as an industry leader by helping local and national brands stand out from the crowd and get attention, attract qualified leads and drive real business growth. Based in … [More]
Arizona Real Estate Team Rebrands, Marking a New Era in Real Estate Innovation
KP Elite | Zaback Group, has officially rebranded to SPACE. This rebrand reflects the team's commitment to innovation and growth in the Arizona real estate market, providing a name that stands out and resonates with both agents and homebuyers. The newly named SPACE team continues to dominate the Arizona market with over 150 agents and a strong presence in the Phoenix valley. … [More]
Insurance Marketing Co. Expands into Scottsdale
Brokers Alliance, one of the nation's largest insurance marketing organizations providing growth opportunities to independent financial professionals, announced it has expanded its presence in the Valley with a new office location in the Scottsdale Quarter. “We’re thrilled to introduce our team to a new, dynamic location in a beautiful part of metro Phoenix,” said David … [More]
New Platform Empowers Doctors to Build and Manage Their Personal Digital Identities
My Doctor Brand, a new digital platform designed specifically for physicians, launched to offer a simple and affordable way for doctors to take control of their personal online presence and brand. Founded by Ryan Caracciolo, a veteran sales professional and marketer with over 15 years of experience in the medical industry, My Doctor Brand provides a customizable and … [More]
Using the Language of Genuine Engagement in a B2B Social Media Setting
The best practices for B2B marketing on social platforms must be rethought. In an era when consumers are inundated with advertisements, sales pitches, and other calls to action, many social media users will dismiss the substance of your message if they believe it comes with a catch. Traditional CTAs like “Buy Now” or “Learn More” are part of the standard marketing … [More]
Arizona Grocer Honors Veterans & First Responders with New Discount Program
As part of its long-standing commitment to give back to the communities it serves, Bashas’ Family of Stores recently introduced a new 10% discount program for retired and active-duty military, first responders, and their families. Starting Tuesday, Sept. 3, the discount is available for in-store purchases made at Bashas’, Food City, AJ’s Fine Foods, Eddie’s Country Store, and … [More]
Valley Healthcare Marketing Agency Shortlisted as Finalist for Pharma Marketing Award
RIESTER RX has been shortlisted as a finalist for the prestigious Fierce Pharma Marketing Awards 2024. This recognition is for the agency's impactful work on the "Sickle Cell Speaks" campaign in partnership with Pfizer, specifically in the category of Website for Consumer. "'Sickle Cell Speaks' gives a voice to patients affected by Sickle Cell Disease (SCD) and the website … [More]
New Tool Launched to Help Entrepreneurs Thrive with New AI-Powered Digital Marketing Efforts
Entrepreneurs today understand the importance of marketing to stay competitive, build their brand and attract customers. However, in a recent survey, 73% of respondents said they are not confident that their current strategy is contributing to their business goals. For many, a lack of time, money, and skills make online marketing one of the biggest pain points of being a small … [More]
Agency Embarks on New Chapter with Enhanced Capabilities and Focus on Advanced Technologies
Amidst multiple iterations of name mispronunciations, LaneTerralever has listened to its audience, and will now adopt the often-used moniker, LT. More than just a name change, the renowned full-service marketing and customer experience agency views this rebrand as a pivotal evolution point in the company's storied history. “While our name and logo have been refreshed, our core … [More]
Cardinals Sign Family-Owned Valley Pizza Co. as Official Pizza
Spinato’s Pizzeria & Family Kitchen is the “Official Pizza of the Arizona Cardinals,” after inking a deal with the NFL team to serve its fresh, delicious pizza at State Farm Stadium in Glendale. Spinato’s CEO, Anthony Spinato, said the partnership with the Arizona Cardinals marks a special turning point for the Tempe-based, family-owned business during its 50th anniversary … [More]
Guest Home Builder Partners with Exclusive Health Club on Synergistic Promotion
Arizona guest home builder, Minimal Living Concepts, has teamed up with the Valley’s premier healthy lifestyle clubs, The Village Health Clubs & Spas, for a special partnership. Buyers who purchase a guest home from Minimal Living Concepts will receive a $5,000 credit at The Village, to be used towards dues or other services (spa, personal training, sports lesson, pilates, … [More]
Creative Agency Fuels Regional Growth for Global Brands in the Southwest
Arizona, is quickly emerging as a hub for setting the creative bar and delivering impact for some of the most notable corporations in the U.S. Manley Creative, a full-service agency specializing in video and digital production headquartered in Phoenix, is a commanding force behind this movement, bringing new energy and driving action to audiences for national brands in the … [More]
Best Practices for Activating Brand Purpose
A business’s decisions must be founded on a crystal-clear sense of its values
Companies that put purpose first are invariably becoming industry standouts—manifest in their exemplary corporate cultures, publicly recognized competence, or as heralded champions of vital causes. Numerous benefits accrue to these purpose-driven companies, including a proven positive correlation between purpose and profit, outperforming the overall market, an ability to … [More]
