The State of Baja California is unveiling a new name, logo and website effective April 6, 2021. Previously known as Baja Norte, the northern region will return to its historic name of Baja California. In addition to the updated branding, the state anticipates moving to the green phase of reopening in the next few weeks. Encompassing seven tourist destinations, including its … [More]
Mighty Metric: Customer Lifetime Value
Customer lifetime value is an indicator of how well a company identifies and nurtures profitable, long-term customer relationships. The biggest challenges for organizations include aggregating the right data for a robust view of the customer, shifting from assumptions to predictive knowledge of the customers’ needs, identifying the moments of opportunity to deliver delight and … [More]
Carvana to Revolutionize Fan Experience for 2021 NTT INDYCAR SERIES Season
Leading online auto retailer Carvana, known for its immersive, patented, 360-degree photo technology, is giving INDYCAR fans an experience they’ll never forget: the chance to get up close and personal with Chip Ganassi Racing’s No. 48 Honda and select Jimmie Johnson’s Indy car paint scheme for five NTT INDYCAR SERIES 2021 races. Fans can visit carvana.com/racing to learn … [More]
The Catchiest Advertising Jingles of All Time
Love them or hate them, there’s no denying that advertising jingles have been part of American culture for a very long time — nearly 100 years. By most reports, the first jingle broadcast on the radio debuted on Christmas Day 1926 to praise the virtues of Wheaties cereal. Intervening decades brought a rise and fall in the production and popularity of jingles. At their peak, … [More]
Three Ways to Revamp SEO in 2021
Search engine optimization (SEO) is essential for creating online relevance and being digitally relevant in search engines. The coronavirus pandemic magnified how significant digital presence is these days. People are relying heavily on online information versus real-time in-person interactions. They want the latest information on hours of operation and how businesses are … [More]
Personalized Video Becomes Key B2B Marketing Tool; Increases Leads, ROI
Over 90% of online marketers today agree that video content is an essential part of the toolkit: it captures attention in a memorable way, heightens brand awareness, and helps drive purchases.(1) About the same percentage also agree that as online video has become ubiquitous, the level of competition and noise has increased substantially.(2) Partially as a consequence, says … [More]
2021 Marketing Trends Foster Meaningful Connections in a Digital World
There’s little argument that adaptability is critical for a business’s survival today. Even with hope on the horizon, 2020 taught us to expect the unexpected. Businesses must continue to ride waves of uncertainty and evolving consumer sentiment throughout this year to deliver value, support their people and churn a profit. And while accustomed to life during a pandemic, many … [More]
Brand Audits: The Harsh Look in the Mirror Your Business Desperately Needs
You’re sitting there, trying to figure out why the business you’ve invested blood, sweat and tears (and lots of money) into just doesn’t feel like it’s working anymore. Some of the shine has faded, customers are less enthused and so are you. Well, your business is probably fine; it’s your brand that needs some maintenance. A brand audit is a detailed analysis of how your … [More]
The ABCs of Generation N
Just when you thought you knew all the generations — from the Silent Generation to Gen Z, and all of them in-between — a new one pops up. This one’s called Generation N, representing our new “novel economy” all thanks to the novel coronavirus. This concept was first coined just a few months ago, at the beginning of the global COVID-19 pandemic, by well-known digital futurist … [More]
Full-Service Marketing Agencies Are Poised for Growth
Marketing is one of many industries sorely impacted by the pandemic. But the president and chief executive of the American Association of Advertising Agencies, Marlo Kaplowitz, told The Drum in an interview this past summer, “The in-housing trend that was so prevalent pre-pandemic is slowly shifting the other way … It opened people’s eyes. They said, 'Wow, we really do need … [More]
Big Data Principles Help Brands Understand Market Position
A recent article in The Guardian discussed how big data can track the COVID economic slump; similar to what this shows of how economists are looking at new economic markers thanks to big data, there are signals that brands should be looking at to make strategic decisions for long-term planning. Some of the signals may seem obvious but, for many brands, figuring out what is … [More]
