Necessity is famously the mother of invention. With uncertainty surrounding marketing budgets big and small, the current need for B2B marketers is almost universal: the ability to accurately measure ROI, justifying every line-item to the penny. Here’s a wide-angle look at the trends shaping the quest for more accurate ROI measurement. Looking at a campaign broadly from … [More]
Your Reputation Is Your Résumé – Guard It Well
Deeper than brand, it starts with integrity
We’ve all heard the saying, “Your reputation precedes you.” In today’s hyper-connected world, that’s not just a phrase, it’s a reality. Before you enter a room, pitch a client or apply for an opportunity, chances are someone has already looked you up. They’ve scanned your LinkedIn, read what others have said, maybe even formed an opinion based on a single post or interaction. … [More]
Taking a Fresh Look at the Need for Target-Specific Advertising
Advertising pixels had a good run. While the run isn’t over, it’s certainly slowed down in a world where web users can opt out of re-targeting. Considering all the work cookies did on behalf of marketers, an old-school approach is needed to recapture the data lost whenever someone opts out on their browser. Although contextual targeting for web marketers offers a realm of … [More]
Valley Startup Poised to Enter $21B Influencer Marketing Industry
Social Strudel announced the public relaunch of the first platform to gamify micro-influencer marketing, emerging from private beta with enhanced features that give brands full control over creator advocacy. The global influencer marketing industry, valued at $21.1 billion in 2023, continues shifting toward authentic micro-influencer partnerships, and Social Strudel's … [More]
Beyond the Fab: Arizona’s Chip Industry Creates Opportunity across Sectors
When a single industry grows fast enough, it doesn’t just expand. It accelerates everything around it. That’s what’s happening in Arizona, where the semiconductor surge is lifting more than just manufacturers. Kiterocket, a Phoenix-based communications agency, was recently named agency of record for SEMI, the global association representing more than 3,000 semiconductor and … [More]
The Cautionary Tale of Skype’s Rise and Fall: What Other Businesses Can Do to Avoid the Same Fate
Skype, the platform once synonymous with video calls, just shocked the world by shutting down after 22 years. How is it possible that a once-dominant business — with more than 300 million users at its peak — could fail? “If it can happen to Skype, it can happen to any business that stops innovating or becomes invisible,” observes Jason Kocina, Media Relations Agency’s … [More]
Carvana Launches National Campaign with Hollywood Veteran
Carvana, an industry pioneer for buying and selling used cars online, today announced a new national campaign in collaboration with Emmy and Golden Globe-winning actor Jon Hamm. The campaign highlights how easy it is to sell your car to Carvana, as Hamm brings his signature humor and relatability to a series of new ads launching across digital, broadcast, and streaming … [More]
Tech-Enhanced Real Estate Yard Signs Offer New Way to Compete
The introduction of HomeSmart’s SmartSigns and SmartRiders leverages QR codes and NFC (Near Field Communication) tags, allowing potential buyers to scan or tap for easy access to property details and photos delivered right to their enabled mobile devices. This “smart” yard sign suite was designed to eliminate reliance on traditional marketing methods like onsite physical … [More]
Carvana and Pickleball Association Grow Sport with New Multi-Year Partnership
Carvana, the leading e-commerce platform for buying and selling used cars, and the Professional Pickleball Association (PPA Tour) announced the extension of their multi-year title sponsorship agreement. This renewal builds upon the tremendous success of their initial partnership, which began in 2022 and has helped propel pickleball to new heights as America's fastest-growing … [More]
Forces and Factors Impacting Marketing Performance
The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025
Are marketing dollars going to the right places? What’s the bang for the buck? The index indicates CMOs should allocate spend to mostly digital channels that engage target customers more actively, more visibly, and can be measured and optimized. Smarter spending is also being driven by increased competition and audience fragmentation. Audiences are spread out in a plethora … [More]
PR & Marketing Co. Reaching New Heights with Rapid Growth, Impact
Evolve PR & Marketing, the largest public relations agency in the Valley, continues its dynamic expansion, reaching new heights with rapid growth and industry-leading impact. Under the visionary leadership of President & CEO Jennifer Kaplan, Evolve has transformed from a boutique firm into a formidable presence, now home to a dynamic team of 25 full-time publicists and … [More]
Fast-Growing Branding Agency Makes Its Largest Acquisitions
Harkey Media, a fast-growing company specializing in Out of Home (OOH) advertising, announced its largest official outright OOH purchases. For years, the company has developed world-class OOH assets in top U.S. media markets. With fresh investor capital, the company is now opening the door to high-profile OOH acquisitions. Though Harkey Media's new Los Angeles … [More]
GoDaddy Launches New Program Connecting Digital Agencies with Small and Mid-Sized Business
GoDaddy announced the launch of GoDaddy Agency, a new partner program connecting digital agencies with small and mid-sized business leads and access to comprehensive tools, services and support to grow their client offerings. With millions of entrepreneurs already using GoDaddy's tools, GoDaddy Agency is positioned as a strategic referral partner for digital agencies looking … [More]
Winery Teams Up with Phoenix Mercury ahead of 2025 WNBA Season
La Crema, American Winery of the Year and renowned producer of Pinot Noir and Chardonnay, announced that it will be the official multiyear wine partner of the Phoenix Mercury starting with the 2025 WNBA season. This collaboration marks a significant step in La Crema's commitment to supporting women's sports and enhancing the fan experience. As part of this partnership, La Crema … [More]
The Importance of Balancing Creativity and Data in Marketing Efforts
Finding the sweet spot between innovation and metrics-based strategy
In today’s fast-paced, competitive landscape, marketers often find themselves at the crossroads of creativity and data. On one hand, creativity is the cornerstone of a compelling brand story — fueling innovation, differentiation, and emotional resonance with audiences. On the other hand, data-driven insights provide the structure, precision and accountability necessary to … [More]
Notable Phoenix Marketing Firm Goes Hollywood
O.H. Partners, Matter, MONOGRAM, and Reactr Agencies will continue to serve clients worldwide
The Harkey Group, a holding company composed of four unique businesses, announces its expansion across the U.S. with its official Los Angeles office opening at 1800 Vine Street. The Harkey Group already has offices in both Phoenix and Las Vegas, but as the entity continues to cement its growing influence across the region, an additional presence was warranted. Last year, the … [More]
Sprouts Farmers Market Doubles Down on New NIL Deals across Women’s Sports
Sprouts Farmers Market announced a deeper commitment to its trailblazing program, PowHERed by Sprouts, with the addition of eight new individual Name, Image and Likeness (NIL) deals with female college athletes. As the college sports and NIL landscape continues to evolve, Sprouts remains a leader as the first natural grocery retailer to make a commitment to sponsor women’s … [More]
2025 State of Influencer Marketing Report: Trends, Insights, and Predictions for the Creator Economy
Collabstr, a trusted leader in the influencer marketing space, has released its much-anticipated 2025 State of Influencer Marketing Report, leveraging first-party data from over 40,000 advertisers and 100,000 creators. The report highlights the trends, statistics, and shifts shaping influencer marketing, user-generated content (UGC), and the creator economy. Key findings … [More]
