In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with its target audiences across media channels. People want more than a utilitarian benefit ― stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and … [More]
Phoenix-Based Pickleball Franchise Names Official Apparel Provider
Pickleball Kingdom, headquartered in Phoenix, Arizona, is celebrated for its state-of-the-art facilities and dedication to promoting the sport of pickleball. The partnership with Original Penguin underscores Pickleball Kingdom's commitment to providing its community with the best resources and experiences. "We're thrilled to welcome Original Penguin as our official apparel … [More]
Digital Marketing Co. Rebrands, Empowers Charitable Organizations
Nonprofit marketing expert and Google Grant guru Todd Vigil announced the rebrand of EleeHub, a niche digital marketing partner that assists 501c3 organizations in applying for, managing and retaining Google Grant funds. Initially conceptualized by Vigil as Pathfinder Search Ads in 2021, Vigil’s latest endeavor offers eligible nonprofits a variety of services to boost their … [More]
Why Video Needs to be Part of Every Social Media Strategy
Do you want to use the power of social media to skyrocket the number of visits to your website, which in turn can lead to an increase in customers? In one month alone, we saw just that for one of our clients at Pratt Marketing Agency. Reach on Facebook increased by 482% Reach on Instagram increased by 680% Reach on TikTok increased by a staggering 842% Engagement … [More]
How AI Can Support Social Media Marketing Objectives
The role of artificial intelligence (AI) is growing in many industries. That includes social media. The power of AI to harness text, image, audio and video uses introduces opportunities for content creation, data analysis, and more. Along with these benefits comes serious concerns about privacy and safety. As B2B organizations explore opportunities to leverage AI, they … [More]
8 Trends That Define the Current Marketing Landscape (And What to do About Them)
Navigating the dynamic of our modern market landscape requires more than just awareness of trends. Actionable strategies are needed to meet consumers’ evolving demands. That’s easier said than done, of course. Incorporating prevailing trends into your marketing strategy, while ensuring relevance, resonance, and results, is rarely a seamless transition internally. Externally, … [More]
Kiterocket Expands Renewable Energy Expertise with Clean Energy Veteran Jessica Fishman
Kiterocket, a PR-forward communications agency for transformative, high growth companies, today announced it has tapped Jessica Fishman as Director for its Renewable Energy Practice. As the climate tech sector experiences exponential growth, Fishman will lead the agency's renewable energy client portfolio and continue its proven track record of advancing brands advancing the … [More]
The Future of Rebranding: Top 2024 Trends That Will Drive Business Success
Since the pandemic hit, businesses have been shifting gears, lanes and categories all in an effort to stay relevant. The result is a tsunami of rebranding that’s been shifting the landscape we all traverse every day for business and personal purchases. But there’s a problem. Some treat rebranding like slapping on a fresh coat of paint and calling it a day. Here’s what you … [More]
Discount Tire and Major League Soccer Announce Multiyear Partnership in the U.S.
Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S. Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi. As part of this multiyear partnership, Discount Tire will integrate … [More]
PR and Marketing Agency Appoints Managing Director to Drive Digital Innovation, Strategy
Aker Ink PR & Marketing, a full-service agency helping companies increase brand awareness, enhance thought leadership and generate leads, has hired industry veteran and expert digital strategist Lauren Garstecki as managing director. In addition to overseeing account teams and developing creative, results-driven marketing programs, Garstecki will help to scale the firm’s … [More]
Partnership to Funnel More Opportunities to Web Designers and Developers
According to Upwork, website design and development as well as graphic design are among the most in-demand services on its work marketplace. In an effort to increase work opportunities for web designers and developers, GoDaddy announced it will join the new Upwork Partners program as the first web presence partner. The Upwork Partners program includes Upwork Partner … [More]
Two Leaders Promoted at Valley Agency and Its Parent Co.
The Harkey Group, a Phoenix-based holding company of consumer-centric, performance-focused, and creatively-inspired agencies, names key leadership promotions to fuel its commitment to innovation and growth. Meagan Jackman, a seasoned professional with more than 20 years in the PR and marketing industry, has been elevated to The Harkey Group’s president. She previously served … [More]
54% of Consumers Fear Lack of Human Touch: SMBs Tackle AI Integration to Preserve Humanness
2023 saw over 4,600 retail store closures in the U.S., up 80% from 2022. With more than 81% of the entire U.S. population shopping online and 14% of SMBs fearing that their technology is outdated, they must prioritize their e-commerce approach and leverage AI technology strategically. 20% of businesses have incorporated AI because of evolving customer expectations. Although … [More]
Global Tech Innovator Taps Local Agency to Drive Expansion
Founded in 2018, Flux is a leading global provider of decentralized cloud services, which is the next-generation computational network providing critical, high-availability infrastructure for the new web. Companies in a multitude of industries and sectors turn to Flux for applicational excellence, Web3 services and inter-computing needs. Kiterocket, a local PR-forward, … [More]
Shamrock Farms Announces Partnership with Arizona Diamondbacks
Shamrock Farms announced its partnership with the Arizona Diamondbacks, including serving as the presenting sponsor of the Arizona All-Stars. The Arizona All-Stars program invites all local youth baseball and softball leagues to get in on the D-backs action with discounted tickets, fundraising opportunities and pre-game parading around the warning track. … [More]
Heavy Hitter Joins Agency as Non-Compete Expires
ON Advertising announced that Matt Owens, the dynamic former co-founder and owner of OH Partners, is now one of the owners of ON Advertising. Matt brings more than 30 years of experience in marketing and advertising. In fact, Matt was born and raised in the advertising industry and he is a second generation agency owner. Matt’s father owned and ran Owens & Associates in … [More]
Sprouts Continues Commitment to Women’s Athletics with Eight Name, Image and Likeness (NIL) Deals
Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing eight new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. To date, Sprouts has executed more than 150 female athlete deals through NIL partnerships, solidifying its position as a key supporter of women’s … [More]
Forget QR Codes: Discover the 5 Reasons Why Brands Are Shifting to Dynamic QR Codes
Think QR codes belong in the tech graveyard? Think Again! The digital world is buzzing over the dynamic QR revolution started by QR Code KIT, and here's why you should, too. Dive into the heart of controversy where the old meets the new in a clash of digital titans. As the dust settles on the battleground of innovation, dynamic QR codes emerge as the undisputed champions of … [More]
