Co-founded by serial entrepreneur Mike Beletz, who built and scaled MunchPak into a successful international snack subscription business over nine years, Social Strudel emerged from firsthand influencer marketing experience. After selling MunchPak in 2022, Beletz identified a gap for authentic creator advocacy tools that reward genuine engagement over vanity metrics.
Unlike traditional influencer platforms that focus on one-time sponsored posts, Social Strudel builds ongoing brand relationships through repeat engagement and flexible rewards.
“Traditional influencer marketing focuses on follower counts instead of genuine engagement,” said Mike Beletz, Co-Founder of Social Strudel. “We built a system where brands reward authentic advocacy with flexible perks creators actually want.”
The platform empowers marketing teams to design custom tasks—like TikTok demos or Instagram stories—with flexible point values tied to business priorities, while a rewards engine allows creators to redeem points for merch, gift cards, or exclusive experiences, all under brand control. With a centralized Brand Hub and Creator Hub for streamlined recruitment and applications, real-time performance dashboards, multi-platform integration, and a mobile app, the system replaces manual tracking with automated approvals, drives sustained advocacy, and eliminates surprise costs through transparent reward pricing.
