Fanocracy

by Mike Hunter

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, … [More]

Billion Dollar Brand Club

by Mike Hunter

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing customers five pairs of glasses to choose from. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model … [More]

TIP

by Mike Hunter

Brian Davis is an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant … [More]

Is Brand Obsolete in the Amazon Age?

by Lindsay Pedersen

Has the rise of e-commerce sites — Amazon in particular — made brands obsolete? Some people think so. In the Digital Age, or so the theory goes, customers don't even notice brand names. Online retailers offer endless supplies of in-stock products with plenty of user opinions to recommend them (or not). All the customer has to do is click through web pages and comparison-shop … [More]

Agent of Influence

Mike Hunter

Everyone knows spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive: business savvy. In Agent of Influence, bestselling author Jason Hanson, a former CIA special … [More]