Collabstr, a trusted leader in the influencer marketing space, has released its much-anticipated 2025 State of Influencer Marketing Report, leveraging first-party data from over 40,000 advertisers and 100,000 creators. The report highlights the trends, statistics, and shifts shaping influencer marketing, user-generated content (UGC), and the creator economy.
Key findings reveal a rapidly evolving industry:
- Market Growth: Influencer marketing is projected to grow 12.12%, reaching $22.2 billion by the end of 2025.
- Creator Economy Expansion: The global creator economy is forecasted to soar from $191 billion in 2025 to $528.39 billion by 2030, with a CAGR of 22.5%.
- UGC Boom: The number of UGC creators surged 93% year-over-year, underscoring the rising demand for authentic, relatable content.
- Platform Shifts: TikTok and Instagram dominate influencer campaigns, accounting for 83% of brand collaborations in 2024.
- Gender Pay Disparities: Male influencers earn 40% more per collaboration than their female counterparts despite women holding 70% of the influencer market.
Emerging Trends: AI, UGC, and the Rise of Micro-Influencers
The report delves into how AI is reshaping influencer marketing, from virtual influencers to AI-driven campaign management. Additionally, the rise of micro-influencers and UGC continues to make campaigns more accessible and cost-effective for brands of all sizes.
TikTok’s increasing millennial adoption highlights its potential as a lucrative advertising channel for brands targeting older, more affluent demographics. Meanwhile, UGC campaigns now account for 15% of all influencer collaborations, reflecting a growing preference for non-branded, user-centric content.
The 2025 State of Influencer Marketing Report is available to view here.
