The introduction of HomeSmart’s SmartSigns and SmartRiders leverages QR codes and NFC (Near Field Communication) tags, allowing potential buyers to scan or tap for easy access to property details and photos delivered right to their enabled mobile devices.
This “smart” yard sign suite was designed to eliminate reliance on traditional marketing methods like onsite physical brochures or flyers. As tech-savvy buyers become more accustomed to instant information, HomeSmart offers an on-demand home shopping experience while providing listing agents with increased exposure.
The new product offers agents a new way to compete, while giving sellers a marketing advantage in the ever-evolving real estate landscape.
“Agents shouldn’t have to worry whether their brochure boxes are full, or rely on potential buyers to jot down property information while out and about,” says Matt Widdows, HomeSmart Founder and CEO. “SmartSigns and SmartRiders give our agents peace of mind, putting listing details in the hands of interested parties in real-time.”
The tech-enhanced signage uses the apt slogan of “Scan. Tap. Connect.” — an accurate description of how user-friendly the product is.
As HomeSmart continues to invest in technological upgrades for its systems and products, agents and brokers alike see the improvements as holding true to the company’s founding spirit of innovation and vision. “We’re proud to be celebrating our 25th anniversary this year, and as we reflect on everything we’ve accomplished, we are re-embracing our roots to drive HomeSmart — and everything about us that’s made us who we are — into the next 25 years,” HomeSmart COO Katie Cooper explains. “This means pushing the boundaries, and reminding ourselves that daring to be different is why so many call HomeSmart home.”
SmartSigns and SmartRiders are now available for current HomeSmart agents to purchase through the brokerage’s Marketing Design Center platform.
