When a single industry grows fast enough, it doesn’t just expand. It accelerates everything around it. That’s what’s happening in Arizona, where the semiconductor surge is lifting more than just manufacturers.
Kiterocket, a Phoenix-based communications agency, was recently named agency of record for SEMI, the global association representing more than 3,000 semiconductor and electronics companies worldwide. The win highlights how Arizona’s maturing chip ecosystem is sparking growth in vertical markets — from logistics and workforce development to marketing and media.
“We selected Kiterocket for its integrated approach to marketing and deep understanding of the semiconductor ecosystem,” says Andrew Scott, SEMI’s vice president of corporate marketing. “Its strong track record for communication strategy, storytelling and industry connections will help us elevate SEMI’s mission on a global scale.”
Headquartered in downtown Phoenix, Kiterocket has worked with semiconductor and sustainability companies for more than two decades. Its role with SEMI will focus on global communications strategy, with an emphasis on advocacy, workforce readiness and industry visibility.
“What strikes me about these partnerships is how industry fluency has become as critical as creative capability,” says Robert Quinn, global semiconductor industry ambassador and host of the Daily Semiconductor Industry Podcast. “SEMI didn’t just want marketing expertise — they specifically chose Kiterocket for their deep understanding of the semiconductor ecosystem.”
As Arizona’s semiconductor sector pushes past $200 billion in investment, ripple effects are emerging in nearly every corner of the economy. Companies supporting the industry, from logistics to job training to marketing, are finding new opportunities as demand increases.
The new partnership demonstrates that Arizona’s role in the chip industry extends beyond factories. It’s about the interconnected web of businesses powering innovation behind the scenes.
