Cuando está iniciando un negocio, conocer a sus clientes es una de las cosas más importantes que debe hacer. Sin este conocimiento fundamental, la creación de planes de marketing se volverá difícil y sus proyecciones de ventas siempre estarán fuera de lugar. Tener una intuición sobre su mercado solo le traerá más dolores de cabeza. En su lugar, esfuércese por desafiar sus … [More]
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EN NEGOCIOS: 5 preguntas para ayudar a los empresarios a realizar estudios de mercado
por Edgar R. Olivo
5 Questions to Help Small Business Owners Do Market Research
by Edgar R. Olivo
When you are starting a business, getting to know your customers is one of the most important things you need to do. Without this fundamental knowledge, creating marketing plans will become difficult and your sales projections will always be off. Having a gut feeling about your market will only bring you more headaches. Instead, strive to challenge your assumptions with data … [More]
It’s Time to Reevaluate Your e-Commerce Presence…Again
by Ville Houttu
Early 2020 brought an onslaught of many adjustments for obvious reasons. Many companies and small businesses made a mad dash to establish or enhance their e-commerce presence to stay afloat amidst the pandemic and the data certainly reflected the rapid shift to online shopping. According to Forbes, during May 2020 total online spending was up $82.5 billion, up 77% from the … [More]
How to Enhance the Customer’s Digital Experience from Search to Sale
inbusinessPHX.com
Many companies were engaging in digital transformation before COVID-19 hit, doing so to meet changing customer expectations and business needs. But leaders saw the pace of their digital journey accelerate dramatically during the pandemic in order to keep up with the evolving customer experience. One report shows that over half of consumers believe online experiences will be … [More]
Did Your Customers Disappear? How to Get Them Back in 2022
inbusinessPHX.com
Perhaps orders are down, in-store traffic has hardly rebounded, revenues are frustratingly slow to return and employee spirits are in the tank as well. When customers go away and don’t come back, business owners and CEOs are left to scratch their heads as they try to figure out why. A probable culprit is that the business failed to maintain authentic customer and employee … [More]
Consumer Spending Trends during the Pandemic and Beyond
by Dave Murray
U.S. consumers once again have proven themselves to be highly resilient and adaptive during the COVID-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to the “Gaining Lift from the Consumer Shift: Insights into Buying Behavior During Covid and … [More]
How to Enhance the Customer’s Digital Experience from Search to Sale
inbusinessPHX.com
Many companies were engaging in digital transformation before COVID-19 hit, doing so to meet changing customer expectations and business needs. But leaders saw the pace of their digital journey accelerate dramatically during the pandemic in order to keep up with the evolving customer experience. One report shows that over half of consumers believe online experiences will be … [More]
Small Businesses Strive to Remain Positive during Global Supply Chain Crisis
by Liz Pogue
The global supply chain crisis continues to affect shipping for thousands of companies in the U.S. — setting back many orders. Many small companies have faced issues this holiday season, while large corporations are rising above the crisis, taking advantage of their size and scale. The combination of global manufacturer delays with a shortage of materials and employment … [More]
EN NEGOCIOS: 5 formas rentables de agradecer a sus clientes durante las fiestas navideñas
por Edgar R. Olivo
La temporada navideña brinda la oportunidad de mostrar gratitud hacia sus clientes. Los clientes son el recurso más valioso para una pequeña empresa y toda empresa exitosa llega a la cima gracias a sus clientes. A medida que comienza la temporada navideña, ahora es el momento de agradecer a los clientes por quedarse con usted en 2021, para que estén a su lado en el nuevo … [More]
5 Cost-Effective Ways to Show Thanks to Your Customers for the Holidays
by Edgar R. Olivo
The holiday season brings an opportunity to show gratitude toward your customers. Customers are the most valuable resource for a small business and every successful company makes it to the top all thanks to its customers. This holiday season is the time to thank clients for sticking with you in 2021, so they will stand by you in the new year. But what is the best way to say … [More]
Local Marketing Tips to Help Businesses Boost Sales
BBB Serving the Pacific Southwest
There are many methods for growing a business, but local marketing is an excellent way to get a foot in the door. Local marketing targets an audience in a specific geographical location. Approximately 93.2% of consumers shop at local merchants within 20 minutes of their homes, according to Access, making local marketing is a smart strategy. Whether you're a small … [More]
Did Your Customers Disappear? How to Get Them Back in 2022
inbusinessPHX.com
Perhaps orders are down, in-store traffic has hardly rebounded, revenues are frustratingly slow to return and employee spirits are in the tank as well. When customers go away and don’t come back, business owners and CEOs are left to scratch their heads as they try to figure out why. A probable culprit is that the business failed to maintain authentic customer and employee … [More]
5 Ways to Boost Your Sales during the Thanksgiving Holiday
by Edgar R. Olivo
The Thanksgiving holiday is a great opportunity for small businesses to try to stand out. Daily advertisements remind us of the changing season, and creating awareness during this holiday will require some creative thinking. As the holiday fast approaches, it is time to start planning your marketing campaign to bring you the most customers during the season and beyond. Your … [More]
EN NEGOCIOS: 5 formas de aumentar sus ventas durante las vacaciones de Acción de Gracias
por Edgar R. Olivo
Las vacaciones de Acción de Gracias son una gran oportunidad para que las pequeñas empresas intenten destacarse. Los anuncios diarios nos recuerdan el cambio de estación, y crear conciencia durante estas vacaciones requerirá un poco de pensamiento creativo. A medida que se acercan las vacaciones, es hora de comenzar a planificar su campaña de marketing para atraer a la mayor … [More]
3 Ways to Take Your Company from Product-Focused to Customer-Centric
inbusinessPHX.com
Companies that focus on being customer-centric can position themselves better for success than companies that don’t. Research shows that customer-centric companies are 60% more profitable, people will spend 17% more for a good experience, and 76% of customers expect businesses to understand their needs. Dr. Debbie Qaqish, ForbesBook author of From Backroom to Boardroom: … [More]
EN NEGOCIOS: Entender los 3 tipos de solicitudes en el proceso de adquisiciones
por Edgar R. Olivo
La redacción de propuestas es una habilidad clave que los propietarios de pequeñas empresas deben desarrollar para hacer negocios con organizaciones más grandes que cuentan con sistemas de adquisiciones para satisfacer sus necesidades de bienes y servicios. Hay algunas definiciones clave dentro del proceso de adquisición que una pequeña empresa debe conocer para tener éxito en … [More]
Understanding the 3 Types of Requests in the Procurement Process
by Edgar R. Olivo
Writing proposals is a key skill small-business owners must develop to do business with larger organizations that have procurement systems in place to supply their need for goods and services. There are a few key definitions within the procurement process that a small business must know to be successful in bidding for opportunities that exist in the marketplace. First, a … [More]
Commercial Furniture Co. Gets Another Exclusive through Knoll Deal
Goodmans Interior Structures
Goodmans Interior Structures, a Herman Miller distributor for 53 years, is adding the legendary design brand Knoll to their portfolio, making Goodmans Arizona’s exclusive distributor for both of these iconic design companies. In addition, Goodmans will represent all 19 of their affiliated brands: Colebrook Bosson Saunders, DatesWeiser, DWR, Edelman Leather, Fully, Geiger, HAY, … [More]
Three Deadly C’s Are Draining Sellers’ Access and Influence
by Jesse Laffen
There are three forces at work in modern selling that are stifling revenues in B2B companies. Though they’re rarely spoken by name, the effects of these forces are extremely well-known. They pop up in conversation like this: “It doesn’t matter what we do, the best price always wins.” “I can’t get the right people to take a meeting” “It used to be a hot lead, but now … [More]
Save Costs and Offer Clients a Comfortable Shipping Experience
by Phil Cord
For businesses that sell products online (and who doesn’t these days?), the shipping process becomes a natural part of their daily operations. However, even if it works perfectly, it is still worth evaluating and modifying it once again to ensure that the customers are getting high-quality service and the businesses are not overpaying for that. In this article, we will share … [More]
