How long does it take to land a customer? By the time you’ve finished reading this sentence, they’re gone. Sky Cassidy, CEO of MountainTop Data, says in email marketing you have a maximum of 6 seconds to grab them. “We’re talking 2 to 3 seconds just to absorb the message,” explains Cassidy. “The countdown begins. A heartbeat later, the lead is intrigued. Now you have eyes on. … [More]
Using Social Media to Encourage Brand Engagement during the Pandemic
As the pandemic continues to unfold, more and more brands understand that having a voice and communicating through their social media platforms is especially important right now. But how exactly does a brand encourage consistent engagement with its followers during a global pandemic? There are a few ground rules and best practices that every brand should adhere to during this … [More]
Keys to Sales Success
The secret is listening. People tend to think that, as one of the most successful salespeople in the world, I must be a great talker and can influence people to do things they wouldn’t normally do. Nothing could be more incorrect. The real secret to sales and most anything else is listening to the customers. Too many people talk. More success will come from being a better … [More]
The Expansion Sale
Industry analysts report that up to 70–80 percent of business growth comes from existing customers. So why are businesses still investing mainly in attracting new customers? And leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as for expansions? The Expansion Sale provides everything needed for business owners to seize … [More]
Authenticity
A common problem in marketing is, what a brand says in advertising isn't always what customers and employees experience. This book shows how to align one’s marketing efforts with the purpose of one’s brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity … [More]