Six Seconds to Hook Your Lead or Kiss Potential Clients Goodbye

MountainTop Data

How long does it take to land a customer? By the time you’ve finished reading this sentence, they’re gone. Sky Cassidy, CEO of MountainTop Data, says in email marketing you have a maximum of 6 seconds to grab them. “We’re talking 2 to 3 seconds just to absorb the message,” explains Cassidy. “The countdown begins. A heartbeat later, the lead is intrigued. Now you have eyes on. … [More]

Monetize Your Social Media. 5 Key Steps Every Small Business Needs to Do to Sell on Social Media

by Edgar R. Olivo

Small businesses have a lot on their plate as they try to find a spot within a noisy and cluttered social media landscape. The pandemic shifted many consumers’ shopping behaviors to online and forced small business owners to take their social media efforts more seriously. The fact is that most of the world is now on social media. A study made in 2020 found that 79% of … [More]

The Three Big Reasons New Products Fail (and How to Avoid Them)

by Howard Tiersky

As your organization takes its place in the digital transformation that’s underway everywhere, you’ll inevitably need to create or update a large number of different products. But just because you think your shiny new app, website, service, or other digital offering is great doesn’t automatically mean the customer will. According to Nielsen, 85 percent of new consumer products … [More]

5 Tips to Increase Cold Call Success, Seal More Deals

inbusinessPHX.com

At its most basic, a cold call is a direct way to reach out to introduce your company, product, or service to an unknown person. It makes a powerful human to human connection that doesn’t happen with an email, text, or Facebook ad. An analysis of 1 million cold calls found that 6.3% resulted in a meaningful conversation with a prospect, while cold emails open and click-through … [More]

Actually, It Is You: Why Customers Dump You and How to Avoid Risk-Taking Mistakes

by Kate Zabriskie

Do any of these sound familiar: The lawn service had to go. I used them for over 15 years, and by the last season, my lawn looked terrible. The spring seeding didn’t take, nutsedge and wiregrass consumed half the yard, and they just kept spraying chemicals. I wish somebody had just told me the yard needed grub killer, more topsoil, and organic material. I would have done it. … [More]

Matching Your Sales Approach to Your Prospect’s Readiness to Buy

by Jill J. Johnson, MBA

Your sales and promotional messages must link to where your customers are in their decision-making process. There are five stages of buying behavior that a consumer will go through: awareness, interest, evaluation, trial and, finally, the adoption stage. Each stage requires a different decision by your prospect. By matching your sales and promotional strategies to their … [More]

Democracy in Action! 4 Key Issues Small Business Owners Should Watch for in the 2020 Election Outcome

by Edgar R. Olivo

As the world watches the U.S. democracy in action, small-business owners at home have a lot at stake at all levels of government. A global pandemic has created a faltering economy with countless business closures and record unemployment. As racial tensions rise and more shut-downs loom with a second or third wave, it is important to understand how elections directly affect … [More]

Stand Out from the Crowd. 5 Tips to Help Differentiate Your Small Business during COVID-19

by Edgar R. Olivo

The pandemic is a wrecking ball to the American economy and with it came many new changes to everyday life, particularly on how consumers spend their money and time. The positive consequences have led consumers to deepen their relationships with their local communities while focusing where to spend their money. This new reality sets the stage for small businesses to rise up and … [More]

Need More Customers? Try These 5 Marketing Strategies to Attract More Business during COVID-19

by Edgar R. Olivo

With a few big holidays around the corner and a pandemic that is changing the way consumers spend, small business owners need to start thinking about updating their holiday marketing strategies. A recent report from Google provided some interesting insights on consumer behaviors that can serve as a helpful guide to understand how the market is evolving during COVID-19. Here are … [More]

7 Rules You Need to Know for B2B Lead Generation

by Christopher Tompkins

So, you have heard the term “lead generation” before. But what does this actually mean for how you should operate your business? To start, there are a few things to break down: Many B2B business owners do not know where to begin when it comes to gaining quality leads. They want to make sales, but they have no specific strategy to reach their goal. Add to that the fact … [More]

Retail Giant’s Foundation Donates to Arizona Coronavirus Relief Fund

inbusinessPHX.com

The IKEA US Community Foundation has donated $1,147,083 to the AZ Coronavirus Relief Fund, supporting Arizona families, medical professionals and those in need. The amount was chosen by the foundation purposely to align with the amount IKEA employees in Arizona collected in unemployment insurance benefits when the company closed stores and furloughed employees during the … [More]

Major Venue Management Co. Agreement to Bring Global Exposure to Westgate Entertainment District

inbusinessPHX.com

ASM Global, the world’s leading venue management and services company, announced today that it has entered into a Billboard Lease and Sponsorship Sales Agreement with YAM Westgate, LLC with respect to Westgate Entertainment District which is located adjacent to the Gila River Arena and State Farm Stadium; both of which are also managed by ASM Global. Located in the heart of … [More]

Coronavirus Leads to More Use of Contactless Credit Cards and Mobile Payments Despite Cost and Security Concerns

National Retail Federation

With consumers worried about touching surfaces during the coronavirus pandemic, the use of mobile payments and contactless credit or debit cards has significantly increased in the past few months, according to research released today by the National Retail Federation and Forrester. “Health experts say there is no clear evidence that COVID-19 is transmitted by cash or credit … [More]

Pandemic Thinking: How to Keep Your Head in the (Long) Game

by RJon Robins

The COVID-19 pandemic is crippling and toppling many U.S. small businesses. Often called “the backbone of the economy,” small businesses that are managing to survive face an uncertain future. As states start to reopen, consumer spending is in steep decline while unemployment skyrockets and many people remain hesitant to venture out. But some entrepreneurs find their … [More]

Using Social Media to Encourage Brand Engagement during the Pandemic

by Alexis Krisay

As the pandemic continues to unfold, more and more brands understand that having a voice and communicating through their social media platforms is especially important right now. But how exactly does a brand encourage consistent engagement with its followers during a global pandemic? There are a few ground rules and best practices that every brand should adhere to during this … [More]

Marketing: Are You Pivoting or Freezing?

by Andrea Aker

Many businesses poised for huge gains at the start of this year are fighting to stay alive. Stable, longstanding enterprises are questioning their greater visions. Waves of layoffs and shuttered doors have — quite understandably — induced fear and uncertainty across the Valley, where small businesses serve as the backbone of the community. The need for a true pivot has never … [More]

Media Interviews and Promoting Your Brand in a COVID-19 World

by Marsha Friedman

Business leaders and professionals who want to promote their personal and business brands have faced a tough decision in recent weeks: Should they put those publicity efforts on hold during the COVID-19 crisis, or keep pitching their expertise to the media? In most cases, yes, they should keep pitching. There are many opportunities for getting in the media as long as one … [More]

Keys to Sales Success

by Kinja Dixon

The secret is listening. People tend to think that, as one of the most successful salespeople in the world, I must be a great talker and can influence people to do things they wouldn’t normally do. Nothing could be more incorrect. The real secret to sales and most anything else is listening to the customers. Too many people talk. More success will come from being a better … [More]

The Expansion Sale

by Mike Hunter

Industry analysts report that up to 70–80 percent of business growth comes from existing customers. So why are businesses still investing mainly in attracting new customers? And leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as for expansions? The Expansion Sale provides everything needed for business owners to seize … [More]

Authenticity

by Mike Hunter

A common problem in marketing is, what a brand says in advertising isn't always what customers and employees experience. This book shows how to align one’s marketing efforts with the purpose of one’s brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity … [More]

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