A Big Fish is anyone who is of a higher stature than you normally play with, and if you land them, it will move you into a whole new level of clientele. They may be spending bigger money and, as a result, they will expect that you have the professionalism to satisfy their needs. Yet Big Fish have so many people who want to work with them that they are often even more demanding … [More]
Using Social Media to Encourage Brand Engagement during the Pandemic
As the pandemic continues to unfold, more and more brands understand that having a voice and communicating through their social media platforms is especially important right now. But how exactly does a brand encourage consistent engagement with its followers during a global pandemic? There are a few ground rules and best practices that every brand should adhere to during this … [More]
Marketing: Are You Pivoting or Freezing?
Many businesses poised for huge gains at the start of this year are fighting to stay alive. Stable, longstanding enterprises are questioning their greater visions. Waves of layoffs and shuttered doors have — quite understandably — induced fear and uncertainty across the Valley, where small businesses serve as the backbone of the community. The need for a true pivot has never … [More]
Media Interviews and Promoting Your Brand in a COVID-19 World
Business leaders and professionals who want to promote their personal and business brands have faced a tough decision in recent weeks: Should they put those publicity efforts on hold during the COVID-19 crisis, or keep pitching their expertise to the media? In most cases, yes, they should keep pitching. There are many opportunities for getting in the media as long as one … [More]
Keys to Sales Success
The secret is listening. People tend to think that, as one of the most successful salespeople in the world, I must be a great talker and can influence people to do things they wouldn’t normally do. Nothing could be more incorrect. The real secret to sales and most anything else is listening to the customers. Too many people talk. More success will come from being a better … [More]
The Expansion Sale
Industry analysts report that up to 70–80 percent of business growth comes from existing customers. So why are businesses still investing mainly in attracting new customers? And leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as for expansions? The Expansion Sale provides everything needed for business owners to seize … [More]
