Matching Your Sales Approach to Your Prospect’s Readiness to Buy

by Jill J. Johnson, MBA

Your sales and promotional messages must link to where your customers are in their decision-making process. There are five stages of buying behavior that a consumer will go through: awareness, interest, evaluation, trial and, finally, the adoption stage. Each stage requires a different decision by your prospect. By matching your sales and promotional strategies to their … [More]

Democracy in Action! 4 Key Issues Small Business Owners Should Watch for in the 2020 Election Outcome

by Edgar R. Olivo

As the world watches the U.S. democracy in action, small-business owners at home have a lot at stake at all levels of government. A global pandemic has created a faltering economy with countless business closures and record unemployment. As racial tensions rise and more shut-downs loom with a second or third wave, it is important to understand how elections directly affect … [More]

Stand Out from the Crowd. 5 Tips to Help Differentiate Your Small Business during COVID-19

by Edgar R. Olivo

The pandemic is a wrecking ball to the American economy and with it came many new changes to everyday life, particularly on how consumers spend their money and time. The positive consequences have led consumers to deepen their relationships with their local communities while focusing where to spend their money. This new reality sets the stage for small businesses to rise up and … [More]

Need More Customers? Try These 5 Marketing Strategies to Attract More Business during COVID-19

by Edgar R. Olivo

With a few big holidays around the corner and a pandemic that is changing the way consumers spend, small business owners need to start thinking about updating their holiday marketing strategies. A recent report from Google provided some interesting insights on consumer behaviors that can serve as a helpful guide to understand how the market is evolving during COVID-19. Here are … [More]

7 Rules You Need to Know for B2B Lead Generation

by Christopher Tompkins

So, you have heard the term “lead generation” before. But what does this actually mean for how you should operate your business? To start, there are a few things to break down: Many B2B business owners do not know where to begin when it comes to gaining quality leads. They want to make sales, but they have no specific strategy to reach their goal. Add to that the fact … [More]

Retail Giant’s Foundation Donates to Arizona Coronavirus Relief Fund

The IKEA US Community Foundation has donated $1,147,083 to the AZ Coronavirus Relief Fund, supporting Arizona families, medical professionals and those in need. The amount was chosen by the foundation purposely to align with the amount IKEA employees in Arizona collected in unemployment insurance benefits when the company closed stores and furloughed employees during the … [More]

Major Venue Management Co. Agreement to Bring Global Exposure to Westgate Entertainment District

ASM Global, the world’s leading venue management and services company, announced today that it has entered into a Billboard Lease and Sponsorship Sales Agreement with YAM Westgate, LLC with respect to Westgate Entertainment District which is located adjacent to the Gila River Arena and State Farm Stadium; both of which are also managed by ASM Global. Located in the heart of … [More]

Coronavirus Leads to More Use of Contactless Credit Cards and Mobile Payments Despite Cost and Security Concerns

National Retail Federation

With consumers worried about touching surfaces during the coronavirus pandemic, the use of mobile payments and contactless credit or debit cards has significantly increased in the past few months, according to research released today by the National Retail Federation and Forrester. “Health experts say there is no clear evidence that COVID-19 is transmitted by cash or credit … [More]

Pandemic Thinking: How to Keep Your Head in the (Long) Game

by RJon Robins

The COVID-19 pandemic is crippling and toppling many U.S. small businesses. Often called “the backbone of the economy,” small businesses that are managing to survive face an uncertain future. As states start to reopen, consumer spending is in steep decline while unemployment skyrockets and many people remain hesitant to venture out. But some entrepreneurs find their … [More]

Using Social Media to Encourage Brand Engagement during the Pandemic

by Alexis Krisay

As the pandemic continues to unfold, more and more brands understand that having a voice and communicating through their social media platforms is especially important right now. But how exactly does a brand encourage consistent engagement with its followers during a global pandemic? There are a few ground rules and best practices that every brand should adhere to during this … [More]