There’s an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it’s their job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy and noisy world, the question is how to capture people’s attention, much less persuade them. To answer … [More]

There are so many hidden factors that influence the decisions customers make, and it has little to do with the facts of a business’s brand or the products it sells. They know they like a product or brand. They know that one service feels like a better value than another. They know that what one business sells isn't a good fit and they should head over to its competitor. But … [More]

In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to guarantee success for today's digital creators. To improve sales, gain influence, increase engagement and make an impact, how and where one distributes one’s work is more important than the work itself. In Create Once, Distribute Forever, digital marketing … [More]