Fanatyco, a new premium activewear and streetwear brand created for modern soccer supporters, announced the launch of its full collection at fanatyco.com ahead of FIFA World Cup 2026.
Founded by husband-and-wife co-founders Erez and Dannah Kanaan, Fanatyco was created for fans who want to express national team pride through elevated, wearable designs rather than traditional loud fan gear. The brand launches with apparel inspired by eight national team cultures, including the United States, Mexico, Canada, Argentina, Brazil, Germany, England, and Japan.
Fanatyco’s product range is designed to support the full fan lifestyle, from match days and watch parties to training, travel, and everyday wear. The collection includes performance jerseys, women’s activewear, lifestyle tees, sweatpants, shorts, hats, and accessories, all created with a focus on comfort, fit, subtle team-inspired details, and premium finishing.
The brand’s SPF 50+ compression jerseys are designed for fans spending long tournament days outdoors, offering fabric-level UV protection, moisture-wicking performance, and a streamlined athletic fit. The jerseys are built for summer match environments, including host cities across the United States, Mexico, and Canada.
Fanatyco’s women’s activewear collection includes high-performance leggings, longline sports bras, and crop tees with subtle team-coded design details. The line was created for supporters who want apparel that works for training, daily wear, and match-day styling without feeling like traditional fan merchandise.
The lifestyle collection features elevated everyday pieces, including team-inspired tees, long-body player tees, sweatpants, hats, and 5-panel caps. Fanatyco designs its pieces in-house and incorporates premium details such as custom silicone patches, embroidery, and soft woven applications.
“We grew up loving soccer, fitness, and the energy of the 1980s,” said Erez Kanaan, CEO and Co-Founder of Fanatyco. “Fanatyco was created for fans who want to carry that passion into everyday life in a more refined way. Our goal is to create premium activewear and streetwear that gives subtle retro love to the teams and cultures that make soccer so powerful.”
Fanatyco enters the market as global excitement builds for FIFA World Cup 2026, which will be hosted across the United States, Mexico, and Canada. With soccer’s popularity continuing to grow in North America, the brand aims to serve supporters looking for high-quality alternatives to traditional jerseys and mass-market fan apparel.
“At its core, Fanatyco is about quiet pride,” said Dannah Kanaan, Co-Founder of Fanatyco. “We wanted to create pieces that fans can wear beyond the stadium — to work, to the gym, while traveling, or out with friends — while still feeling connected to the teams and memories they love.”
