Westgate Entertainment District is launching its first-ever merchandise collection, ‘The Westside Club™’. Each piece offers more than just style; they serve as sentimental mementos of the experiences people have had at Westgate and throughout the West Valley.
“‘The Westside Club’ initiative sprouted from our true roots as a ‘lifestyle center’; a place to live, work, and play,” said Jessica Kubicki, the director of marketing for YAM Properties. “But it’s more than just about Westgate; it’s an omnichannel approach to continuously bringing fresh, exciting energy to the West Valley as a whole. The initiative takes Westgate beyond its traditional shopping and entertainment roots and transforms it into a multifaceted lifestyle brand.”
Inspired by Southwest, the collection blends Western style with athletic leisure, creating casual and chic everday pieces that combine casual with chic. It is available exclusively at Retail Therapy AZ, a boutique in Westgate directly across from Crumbl Cookies.
Westgate’s vision is to offer unique apparel and accessories that provide those who know and love the West Valley a deeper connection to the region’s distinctive experience. While the collection doesn’t feature the Westgate logo, it proudly carries “Est. 2006,” the year Westgate first opened its doors, to subtly reinforce the center’s legacy, giving the collection its own identity while still connecting to the location’s roots. The Westside Club™ represents a forward-thinking initiative designed to not only market Westgate as a cultural hub but also to bring the community together through a unique blend of lifestyle products that reflect local pride and connection.
Each piece of this collection is a coveted, limited-edition treasure because once they are gone, they are gone for good – no restocks and no second changes. Priced from $2 to $80, the range of items in this first collection includes something for every budget, from postcards to premium varsity jackets, making the collection accessible while still offering exclusive, high-quality options.
“To keep The Westside Club fresh and exciting, we plan to launch new pieces throughout the year, continuously adding to each collection,” said Kubicki. “The Westside Club will evolve with the culture of the West Valley and customers can look forward to seasonal drops and exclusive releases to allow for fresh, collectable products for locals and visitors to enjoy.”
