There’s an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it’s their job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy and noisy world, the question is how to capture people’s attention, much less persuade them. To answer … [More]
Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert
There are so many hidden factors that influence the decisions customers make, and it has little to do with the facts of a business’s brand or the products it sells. They know they like a product or brand. They know that one service feels like a better value than another. They know that what one business sells isn't a good fit and they should head over to its competitor. But … [More]
Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too
In the modern business world, distribution is king. Impactful products and extraordinary ideas are no longer enough to guarantee success for today's digital creators. To improve sales, gain influence, increase engagement and make an impact, how and where one distributes one’s work is more important than the work itself. In Create Once, Distribute Forever, digital marketing … [More]
Future Money: Fintech, AI and Web3
The world of money is rapidly changing, but what does it all really mean? Exploring key developments such as blockchain, DeFi, AI and the metaverse, the book brings these technical topics to vivid life via narrative deep dives into selected founders and their companies. Spanning multiple geographies from London to Lagos, via Ahmedabad, Dubai, Hong Kong, Karachi and more, Future … [More]
Cycles: The Mysterious Forces That Trigger Events
Thousands of scientists in fields as unrelated as history, botany, anthropology, terrestrial magnetism, sociology and economics — to name only a few — are accumulating facts and figures that promise to make the age-old dream of foretelling the future at least a partial reality. This new science deals with the behavior of events recurring at reasonably regular intervals … [More]
Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality
In recent years, dreams about our technological future have soured as digital platforms have undermined privacy, eroded labor rights and weakened democratic discourse. In light of the negative consequences of innovation, some blame harmful algorithms or greedy CEOs. Behind the Startup focuses instead on the role of capital and the influence of financiers. Drawing on 19 months … [More]
Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone
This first-of-its-kind resource shows how to cultivate trust and build solid connections with customers, colleagues and partners in today’s hyper globalized, digitized work world. Perfunctory efforts to show investment in a business relationship — detailed in so many books about global work and cultural intelligence— doesn’t cut it anymore. Business professionals working across … [More]
Possible: How We Survive (and Thrive) in an Age of Conflict
Conflict is increasing everywhere, threatening everything we hold dear. With this groundbreaking book, bestselling author and international negotiator William Ury shares a new “path to possible” — time-tested practices that will help readers unlock their power to constructively engage and transform conflict. Part memoir, part manual, part manifesto, Possible offers stories and … [More]
Failing Fast?: The Ten Secrets to Succeed Faster
While the world demands more meaningful innovation from business leaders, the current paradigm for delivering that innovation is not working anymore! The prevailing workplace culture has inadvertently slowed the pace of much-needed transformations. What do you expect to happen when the popular culture in business embraces the principle of “fail fast, fail often”? More success? … [More]
Winning with Data Science: A Handbook for Business Leaders
For everyone from a newly minted MBA to a project manager at a Fortune 500 company, data science will play a major role in their career. Knowing how to communicate effectively with data scientists in order to obtain maximum value from their expertise is essential. This book is a compelling and comprehensive guide to data science, emphasizing its real-world business applications … [More]
The BRAVE Leader: More courage. Less fear. Better decisions for inclusive leadership.
David McQueen has coached leaders across all sectors to step up to inclusive leadership, transforming their processes, policies and ways of working to support diversity and reap the rewards. Many leaders are terrified of doing the wrong thing, so they do nothing. That is not an option. McQueen’s book will help leaders discover how to think strategically about problem-solving … [More]
Prepare for Impact: Driving Growth and Serving Others through the Principles of Human-Centered Leadership
Prepare for Impact unpacks the playbook brothers Ryan and Chad Estis used to succeed, first by using 30 simple steps to achieve ambitious sales goals and then by following nine tactics that answer the question of how leaders can show up for their teams, help them achieve their potential, and find fulfillment at work and in life. Today, Ryan is a globally recognized sales and … [More]
Choose Your Enemies Wisely: Business Planning for the Audacious Few
Patrick Bet-David, No. 1 Wall Street Journal bestselling author, founder of Valuetainment and host of The PBD Podcast, shows readers how to harness that emotion to turbocharge their business, dominate this year and grow for generations after. But first, they need to choose their enemies wisely. Bet-David has spent years perfecting the system that led to the knockout success of … [More]
All In: How Great Leaders Build Unstoppable Teams
It’s never been harder building successful teams. With challenges of work-from-anywhere, flex-schedule and generational divides, business leaders bend over backwards searching for solutions that work. They’ve tried everything from food perks and ping pong tables to endless team-building exercises and training — but nothing sticks. Now, in his long-awaited book for leaders at … [More]
No Worries: How to Live a Stress-Free Financial Life
This is not about millions of tiny decisions that drain the joy from life, like skipping daily coffee to save a few bucks. And it’s not simply about having more money. The secret lies in adopting the right attitude to money and getting a small number of big things right. In his unique style, drawing on decades of expertise, finance expert Jared Dillian tells the truths about … [More]
Work Different: 10 Truths for Winning in the People Age
This is an insightful and practical new guide to how sustainable people management works in today’s global economy, with guidance on how to transform the way an organization recruits, hires, upskills and retains its people. In Work Different: 10 Truths for Winning in the People Age, a team of business experts and workforce advisors give an incisive take on the staffing … [More]
Reconstructing DEI: A Practitioner’s Workbook
Author of the bestselling DEI Deconstructed returns with a companion workbook filled with practical and actionable techniques for changemakers at all stages of their DEI journey. Building on the knowledge base of DEI Deconstructed, Lily Zheng offers a workbook with 40 original exercises, worksheets and other tools to help guide leaders and their organizations toward more … [More]
The Human Behind the Coach: How great coaches transform themselves first
People may come away from a coaching session feeling it didn’t quite hit the mark despite their skills and knowledge. It’s not just the words we use; it’s the music, the lyrics and the dance of the conversation that make a difference to the quality of the outcome, and getting these right demands not just skill but humanity. This book explores the human qualities that great … [More]