In Email Marketing That Doesn’t Suck, Harvard Law-grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince readers that the old-school rules for email marketing are just plain dumb. He shows how to do email right, teaching the five phases of email marketing and how to infuse purpose into one’s message. Readers will learn how to tell a really good story … [More]
Storytelling for Business
“Nothing connects people to engage emotionally with your business better than a well-told story — your story.” From mega-large corporations to tiny startups, every … single … business always has a story to tell. Before people choose to buy one’s product or service, or respond to a call to action, they need to understand how that product or service will solve their problem or … [More]
No Business Is Too Small For Digital Marketing
With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? Author Jon Martinsen has guided … [More]
Amplify Your Influence
Based in the author’s proprietary AMPLIFII system and methodologies he has taught to more than 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work. Perfect for executives, managers, sales … [More]
The Power of Teamwork
In the high-pressure and complex setting of healthcare, a new approach to teamwork is leading to healthier patients, happier staff and more efficient operations. Healthcare’s embrace of a new teamwork model has been noticed by people outside the medical world, so doctors are going outside the walls of the hospital to teach manufacturers, business owners, franchisees, customer … [More]
Productive Tensions
The most effective leaders and successful innovators embrace the tensions that arise from competing aims: efficiency or flexibility? consistency or change? product or purpose? Bingham and McDonald spotlight eight critical tensions that every innovator must master, and they spell out, with dozens of detailed examples of both success and failure, how to navigate them. How do you … [More]
CEO Excellence
Being a CEO at any of the world’s largest companies is among the most challenging roles in business. Billions, and even trillions, are at stake — and the fates of tens of thousands of employees often hang in the balance. Yet, even when “can’t miss” high-achievers win the top job, very few excel. Thirty percent of Fortune 500 CEOs last fewer than three years, and two out of five … [More]
The Elephant and the Mouse
In The Elephant and the Mouse, award-winning speaker and diversity and inclusion expert Laura Liswood delivers a thought-provoking and insightful new business guide that explores workplace diversity and offers new ideas for gaining the real benefits from diversity, equity and inclusion initiatives. The Elephant and the Mouse refers to the dynamics in organizations that are … [More]
Difficult Decisions
Countless tools and frameworks claim to make decisions objectively and bias-free. But in reality, the defining decisions that leaders face are complex ones with subjective information sources and conflicting courses of action. That’s why the toughest choices are left to the leaders, and that’s why formulas won’t answer them. In Difficult Decisions: How Leaders Make the Right … [More]
You Can Be Yourself Here
Does your company or organization have trouble attracting and retaining people from diverse and underrepresented communities? Does your organizational culture suffer from low morale, exclusive cliques, or microaggressions you don’t know how to address? You Can Be Yourself Here lays out the deep psychology of our need to belong, its critical impact on workplace performance, and … [More]
Competing in the New World of Work
New York Times #1 bestselling author Keith Ferrazzi, along with coauthors Kian Gohar and Noel Weyrich, shows leaders how to shape their organizations and practices to remain competitive in a new, post-pandemic context. Based on an ambitious global research initiative involving thousands of executives, innovators, and changemakers who redefined their strategies, business models, … [More]
Cultures of Belonging
This book shows how to bypass the faulty processes and communication styles that make change impossible in so many organizations. Filled with actionable advice Alida Miranda-Wolff learned through her own struggles being an outsider in a work culture that did not value inclusion, and from her work since with more than 60 organizations to prioritize diversity, equity and … [More]
The Power of Fun
Journalist and screen/life balance expert Catherine Price argues persuasively that our always-on, tech-addicted lifestyles have led us to obsess over intangible concepts such as happiness while obscuring the fact that real happiness lies in the everyday experience of fun. We claim to not have time for it, even as we find hours a day for what Price calls Fake Fun — bingeing on … [More]
Amp It Up
Amp It Up delivers an authoritative look at what it takes to transform an organization for maximum growth and scale. Frank Slootman shows that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure or fundamental business model — and they don’t need to bring in an army of consultants to do it. … [More]
Hero on a Mission
There are four characters in every story: the victim, the villain, the hero and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In … [More]
Boundless Leadership
Boundless Leadership offers accessible, real-world applications to bring ease to leading oneself and others, and provides examples from the authors’ experience with clients, including CEOs of multibillion-dollar businesses, entrepreneurs and managers trying to balance the complex challenges of work and life in our interdependent age. Each section includes a range of practices … [More]
Uncommon Accountability
The implementation of true, organization-wide accountability has the potential to transform a firm’s — and an individual’s — performance. Unfortunately, the word “accountability” often has negative connotations, including blame, fear and conflict. In Uncommon Accountability, best-selling authors and leadership strategists Brian Moran and Michael Lennington compellingly argue … [More]
From Me to We
Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts on “giving back” or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention and … [More]
