Presenting how to reach and engage with the modern buyer, Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples that provide practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in one’s subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry.
Social Selling: Techniques to Influence Buyers and Changemakers
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