Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors. In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming a business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns for brands that include Walmart, Disney, Amazon and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton and Mötley Crüe. Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining — and keeping — customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.
Creating Superfans: How to Turn Your Customers Into Lifelong Advocates
Brittany Hodak
$27
Page Two
Available 1/10/2023
296 pages
