Automated & Targeted Social Media Advertising

by Mike Hunter

Needls fully automates the social media advertising process, disrupting digital advertising and empowering businesses to reach targeted customers with better personalized ads — including the often-underserved SMB. Explains Justin Hartzman, CEO and co-founder, “There are over 64 million businesses on Facebook, but only 4 million leverage Facebook’s ad platform. The tech and marketing side can… [More]

The Lost Art of Closing

by Mike Hunter

For decades, sales managers, coaches and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the… [More]

Uncommon Sense

by Mike Hunter

It’s time to dispense with the common nonsense of dusty old selling imperatives (like elevator pitches, unique value propositions, and “always be closing”). One must stop thinking like a seller and start thinking like one’s customers and prospects. Uncommon Sense provides a toolkit of practical strategies and tactics that will improve one’s access to prospects,… [More]

Core Motivators of Human Behavior

by Shari Levitin

Human beings are more alike than we are different. We all yearn for deeper connection. We all want more time and less stress. We all desire health and well-being, freedom, adventure, revitalization and self-improvement, but most of all we crave significance — a sense of purpose. When companies connect with their customers’ deep emotional motivators,… [More]

Marketing a Business: The Real Story to Success

by RaeAnne Marsh

Behind every successful company is … a great product or service? Well, yes, that helps. But the more basic ingredient for success is a great story about that great product or service. And that’s marketing. It starts with defining the objective, says Jenavi Kasper, vice president and marketing manager at National Bank of Arizona. Is… [More]

Endorsements, Testimonials and the FTC

by Vojtek “VK” Karpuk

The fast-forward button on a DVR and other advancements make it easier for consumers to avoid advertisements on traditional media platforms, leading more and more businesses to rely on endorsements, testimonials and reviews on social media platforms to market their products and services. While favorable reviews of an advertiser’s product on Twitter or a picture… [More]

The Rise of Flexible Working

by Sara Sutton Fell

It’s undeniable — flexible work options are now offered by employers, sought after by job seekers and utilized by employees. When it comes to flexible work — telecommuting, flexible schedules, professional part-time work or freelancing — there are several things businesses should know about the rise of flexible work, and predictions for 2017 and beyond.… [More]

Omni-Channel Engagement Trending for 2017

by Mike Hunter

Online-offline connected experiences will be the focus in 2017 as chief marketers, largely not satisfied with the current state of omni-channel engagement, work toward bridging that disconnect. According to a recently released study from the Chief Marketing Officer Council, one of the biggest challenges for marketers in 2017 will be understanding the connected customer journey… [More]

Digital Sense

by Mike Hunter

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today’s digital-first, omni-channel environment, an organization can gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating… [More]

Operational Data Gaps Compromise Customer Experience

by Mike Hunter

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience. According to new research from the Chief Marketing Officer Council and SAP Hybris, more than a third of marketers (39 percent) believe their technology investments… [More]