Influencer Marketing: More than a Pretty Face

by Todd Grossman

Evaluating how companies are evolving influencer marketing strategies in 2019, leading social listening and analytics platform Talkwalker conducted a global survey of more than 800 marketing and PR professionals. The 2019 Influencer Marketing report illustrates findings that point to an inevitable maturing of influencer marketing, but finds that many experts suggest that brands … [More]

Sales Badassery

by Mike Hunter

This book turns the old way of doing things on its head to shift all the power to you. The common myth of sales strategy says prospects should be approached from a position of deference — they hold the superior position, forcing the salesman to supplicate, beg, make undue concessions and be at their beck and call during and after the sale. This indispensable work shows that … [More]

Menacing Mistakes on Social Media

by Rachel Strella

Social media marketing was once relatively new and mysterious and many just weren’t sure how to effectively use it. Today, it’s a much different story. The online world has changed dramatically and we see widespread use — and misuse — of social media by businesses all the time.  Organizations of all sizes and in all industries struggle to meet the challenge of using social … [More]

Changing the Way Businesses Do TV

by Dara Shlifka

Seventeen Phoenix/Scottsdale local businesses as well as many national chain brands are using a new social TV platform called UPshow as an affordable way to engage and entertain customers. UPshow’s Social TV Platform allows businesses to engage their audience and drive revenue. This new technology turns ordinary TVs into powerful digital displays that offer value-added … [More]

Capitalize on New Facebook News Feed Algorithm

by Alexis Krisay

Recently, Facebook announced some significant changes to its news feed algorithm that will, ultimately, affect both users and businesses. According to reports, Facebook’s executive team saw that news articles and marketing ads were creating an imbalance in the platform, drowning out all the personal moments people had to share. The new algorithm aims to correct this imbalance, … [More]