Menacing Mistakes on Social Media

by Rachel Strella

Social media marketing was once relatively new and mysterious and many just weren’t sure how to effectively use it. Today, it’s a much different story. The online world has changed dramatically and we see widespread use — and misuse — of social media by businesses all the time.  Organizations of all sizes and in all industries struggle to meet the challenge of using social … [More]

Changing the Way Businesses Do TV

by Dara Shlifka

Seventeen Phoenix/Scottsdale local businesses as well as many national chain brands are using a new social TV platform called UPshow as an affordable way to engage and entertain customers. UPshow’s Social TV Platform allows businesses to engage their audience and drive revenue. This new technology turns ordinary TVs into powerful digital displays that offer value-added … [More]

Capitalize on New Facebook News Feed Algorithm

by Alexis Krisay

Recently, Facebook announced some significant changes to its news feed algorithm that will, ultimately, affect both users and businesses. According to reports, Facebook’s executive team saw that news articles and marketing ads were creating an imbalance in the platform, drowning out all the personal moments people had to share. The new algorithm aims to correct this imbalance, … [More]

Selling Boldly

by Mike Hunter

Selling Boldly presents a real-world handbook for boosting revenue and growing sales using the power of positive psychology. Time after time, research has shown that happy, confident, optimistic salespeople outperform the meek, unhappy ones. Positivity attracts positivity, and those who fear rejection tend to attract it in bulk. Fear underlies most poor sales performance, and … [More]

Selling You: Branding in the Age of Technology

by RaeAnne Marsh

The more things change, the more they stay the same.  That old truism is never more on-the-money than in reference to technology and branding. Leading practitioners in our community of the art and craft of public relations share insights into what makes branding work and how technology can provide tools in that effort. While they discuss opportunities that have opened up … [More]