Is Your Company Headed for the Commodity Death Spiral?

Turn it around with a strategy of market-facing innovation

by Dan Adams

Once upon a time in a company’s evolution, its founder would be laser-focused on delivering superior, differentiated value to customers. Those customers would have specific needs, and the company sets out to fulfill them better than anyone else. But as the years pass and the business grows, that intense focus, well … drifts. Leaders get caught up in other priorities — say, … [More]

Why ‘Influence’ Is the 2023 Word of the Year for the Business Sector

Influence is what allows us to find the opportunity hidden in the uncertainty

by Robert L. Dilenschneider

As 2023 drew to a close, everyone was releasing their word of the year. The Associated Press chose “AI.” Oxford chose “rizz” (short for “charisma”). Merriam-Webster chose “authentic.” Now, I’ve put my own twist on the annual tradition: I’ve zeroed in on a word that captures the zeitgeist of today’s business world — and not just for 2023, but for the foreseeable … [More]

The New and Necessary Competencies for Executive Leadership 

Navigating complexity and competition

by Mary Sullivan, M.A. 

Given trends in C-suite retirement, burnout and attrition (and presented with changing markets in talent, technology and supply chain), executive succession planning is the most relevant it has ever been. The pace of disruption across industries is unrelenting and continuous adaptation is paramount. Our environment demands executive leaders who can deftly navigate complexity … [More]

Companies Focused on AI are Missing the Real Business Threat

What business leaders should add to their crisis playbook

by Josh Weiss

In 2023, savvy executives added AI tools to automate time-consuming tasks and speed up customer service, but no one is talking about the growing threat of AI-generated deepfakes on businesses. Celebrities were the first victims, and experts predict 2024 elections will be flooded with phony images, videos and audio clips. Fraud follows the money and businesses will be … [More]

Collaborative Leadership: The CMO, HR and Chief DE&I Officer Triad

Values alignment has a statistically high impact on an organization

by Kellie Walenciak

In the quest for meaningful progress in corporate diversity, equity and inclusion, it becomes increasingly clear that isolated efforts fall short. Companies need collaborative leadership to make their DE&I strategy successful, especially from three key players: the CMO, HR and the Chief DE&I Officer. Together, these roles form a triad capable of weaving DE&I into … [More]

Build a Successful Veteran Transition Onboarding Program

Veterans bring a great deal of talent to the company – if the transition goes well 

by William Toti

Over the course of my industry career, I’ve become accustomed to hearing a large number of companies brag about the number of military veterans they’ve hired. As a 26-year Navy veteran who later rose to the position of CEO of a defense company, I love to hear this. But I always ask a follow-up question: How many of those veterans are still working for the company five years … [More]

5 B2B Marketing Trends for 2024

What a difference a year makes

by Jordan Buning

This time a year ago, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been, “Fasten your seatbelts, folks, we’re going to be in for a bumpy ride.” The same passengers now might be viewing blue skies ahead, or at least expecting some turbulence. Either way, it's time to get airborne. The industry motto for 2024 might be: “How do we … [More]

Tech for Good: Emerging Sustainable Growth Markets

By Marga Hoek

As Tech for Good becomes a wider field with broader applications, the related sustainable growth markets are being unlocked and discovered. New sustainable tech areas are popping up and growing rapidly where solutions are urgently needed. Tech areas that were not traditionally associated with sustainable objectives are now beginning to turn their focus toward Tech for Good. … [More]

Cybersecurity Risk Controls Remain Key to Risk Mitigation, Resilience & Insurability

Proactive cybersecurity strategies for business owners and C-level executives

by Jordan Freeman

With technology increasing in sophistication year after year, business owners and executives must stay more vigilant than ever when it comes to preventing data breaches and cybersecurity threats. A cyber-attack can cost a company millions of dollars — and, with many businesses operating on razor-thin margins in today's economy, such a large financial hit could be devastating. … [More]

Mastering Executive Presentations

Unveiling the secrets to craft a winning presentation

by Kasper Vardup

In the cutthroat world of business and startups, one’s ability to deliver a compelling executive presentation can be the ticket to scaling the corporate ladder. For technology professionals, where information can sometimes teeter between being technically dense and challenging to decipher, the importance of crafting a clear and engaging executive presentation cannot be … [More]

Creating a Resilient Company Culture 

Navigating change and thriving amidst challenges

by Margaret Graziano

In an era marked by immense volatility and complexity, characterized by technological advancements, business consolidations, fierce competition and economic fluctuations, business leaders may find themselves in an unprecedented time of change. The aftermath of the pandemic continues to linger, with burnout, stress and overwhelm persisting among individuals and teams. Amidst … [More]

Retain and Recruit Employees by Offering Healthcare Benefits

Deliver affordable benefits and keep the business competitive

by David Slepak 

There is an opportunity for business owners to retain and recruit employees by providing healthcare solutions. Fifty-one percent of employees say benefits will play a significant role in talent retention, according to a 2023 study by Team Stage, “Employee Benefits Statistics 2023: How Many Have Health Insurance.” Labor pools have tightened, and gig economy jobs like Uber and … [More]

Talent Strategy – How to Weather the Storm 

6 tips for CEOs and CHROs to navigate uncertainty

by Jesse Meschuk 

CEOs and CHROs began 2023 facing exceptional challenges. A weakening economy, a stubbornly tight labor market, persistent inflation, banking instability, war and a new cultural dynamic in which workplace talent is dispersed globally make the job of managing modern workforces exceptionally turbulent. Navigating these challenges requires an honest, hard look at talent strategy. … [More]

Boosting Business Growth with a ‘No Meetings’ Approach

Prioritizing productivity over mere presence

by Aleksandra Sulimko

In a rapidly evolving business landscape, companies are continually exploring effective strategies to boost productivity and growth. A prime example is the unconventional "no meetings" policy. This policy has been reinforced by recent studies, such as the survey of 76 companies with operations in more than 50 countries that found a single no-meeting day per week improved … [More]

Reading the Signs: More Communication Is Not Better Communication

Top 3 things to do to avoid any miscommunication with one’s team

by Richard Newman 

Presentations in business often go something like this: Someone stands up in front of a group and delivers a list of data and facts. The information is soon forgotten, just like items on a conveyor belt in “The Generation Game.” The attendees leave the meeting, and when asked what it was about, they are forced to create a story about the facts they can remember, which can lead … [More]

Music Improves Workplace Productivity and Keeps Employees Connected

Create a positive culture that hits the right note every time

by Ross Honey

The most innovative workplaces are proactively seeking fresh ways to stand out from the crowd by dancing to the beat of a new tune and cultivating an environment where teams go against the grain of isolation. Separation from the rest of the team is not what fills our work lives with meaning or satisfaction, so employers are uncovering new opportunities to boost productivity and … [More]

Discrimination in AI Hiring?

Businesses using AI in hiring could be on the hook for discrimination as EEOC cracks down

by Shannon Pierce and Bruna Pedrini

The use of artificial intelligence in the recruiting and hiring process has seen increased popularity in recent years. Many businesses, seeking to lower hiring costs and also reduce potential claims of discrimination (by taking human discretion out of certain aspects of the hiring process), have turned to AI to handle functions such as locating talent, screening applicants, … [More]

Filling the Gaps for the Upcoming Retirement Wave 

Ensure knowledge and skills are not lost

by Don Alix

In today’s tight labor market, many managers and business leaders are grappling with the difficulty of recruiting and hiring quality candidates. Exacerbating the challenge is the nearly three million people who retired early due to the pandemic as well as 10,000 baby boomers who reach retirement age daily. And this rate of baby boomers reaching retirement age will continue … [More]

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