Marketing: Are You Pivoting or Freezing?

by Andrea Aker

Many businesses poised for huge gains at the start of this year are fighting to stay alive. Stable, longstanding enterprises are questioning their greater visions. Waves of layoffs and shuttered doors have — quite understandably — induced fear and uncertainty across the Valley, where small businesses serve as the backbone of the community. The need for a true pivot has never … [More]

Strategies to Attract Customers Online during the COVID-19 Outbreak

by Kris Reid

Times are hard, especially with the new coronavirus (COVID-19) outbreak. Businesses are suffering as more and more communities go into quarantine. To survive as a business owner, one needs to find effective marketing strategies in the midst of the crisis brought about by this pandemic. One of the best ways to stay profitable is to make the businesses’ online presence known … [More]

Is Your Company’s Bench Deep Enough during Difficult Times?

by Bill Higgs

In the uncertain times that COVID-19 produced, business leaders were forced to face the fact that employees might not be available every day to do their jobs — either because of their own health concerns or because they were scrambling to make childcare arrangements due to school closings. And, as the economy takes a hit, some businesses may even need to downsize, leaving … [More]

Media Interviews and Promoting Your Brand in a COVID-19 World

by Marsha Friedman

Business leaders and professionals who want to promote their personal and business brands have faced a tough decision in recent weeks: Should they put those publicity efforts on hold during the COVID-19 crisis, or keep pitching their expertise to the media? In most cases, yes, they should keep pitching. There are many opportunities for getting in the media as long as one … [More]

SAFETY: Close-Up on Disinfecting

by RaeAnne Marsh

Disinfecting office, home, stores and schools is top of mind during this COVID-19 pandemic. Cory Chalmers, CEO of Steri-Clean, Inc. and featured expert cleaner and host on A&E’s “Hoarders,” shares his expertise with In Business Magazine. What are the most common misperceptions about how to disinfect for COVID-19? The most common misconception, and made worse by … [More]

COVID-19 Impact on E-commerce

from Sellics Marketplace Analytics

Three months into the COVID-19 crisis, the current situation has major effects on businesses and consumers. Although many online sellers face severe challenges in the current situation, they are optimistic that e-commerce will leave the crisis as a winner. The new necessity of ordering products online encourages those not shopping online to switch to online stores, while … [More]

The Field Guide to Taking Back Control during the COVID-19 Crisis

by Chuck Bolton

The unrelenting news of the COVID-19 pandemic is taking its toll on the mental and emotional well-being of Americans. First, there’s the grief and depression for those who’ve been stricken or lost, of social interactions suspended indefinitely and of the disappearance overnight of their normal routines. Humans are social creatures and the forced isolation the past few weeks is … [More]

Coronavirus and the New American Economy

by Solomon Ali

The face of the American economy is forever changed by this coronavirus pandemic. In three weeks’ time, we've witnessed financially viable companies go into rapid freefall by the millions, starting with employees and trickling rapidly. Small to mid-sized businesses are laying off in record numbers, and there is no clear end in sight. With the spread of COVID-19, people are … [More]

Bad for Business: People at Work Who Shouldn’t Be

by John Williams

Today’s workplace culture has many workers feeling the pressure to turn up to the office at all costs, even when ill; however, the global pandemic COVID-19 has shown it is more critical than ever for businesses to tackle the widespread workplace challenge of “presenteeism” (coming to work when ill or suffering other anxiety). As coronavirus (COVID-19) continues to … [More]

Where’s the Profit?

by Ruth Urban

Business owners tend to focus on the traditional accounting method of driving up revenue: Sales – Expenses = Profit. This approach can lead to a cycle where businesses might build revenue but quickly spend it as expenses rise proportionately. This leads to less profit and owners paying themselves last, if at all. Unfortunately, too many business owners keep reinvesting in the … [More]