GDPR Is Path to Trust and Improved Customer Experience

by Mike Hunter

Marketers from organizations who took the lead in preparing to meet and exceed GDPR data standards have noted increased trust and engagement levels with customers, according to data from the CMO Council, collected in partnership with SAP Customer Experience, that it reported in “GDPR: Impact and Opportunity — How Marketing Leaders Addressed GDPR Readiness and… [More]

Employee Financial Wellness and the Company Bottom Line

by Greg Ward and Cynthia Meyer

New research quantifies the improvements in employee retirement preparedness which generate ROI for an employer by reducing the costs of delayed retirements. The “Special Report: The ROI of Improving Employee Retirement Preparedness,” from Financial Finesse’s Financial Wellness Think Tank, found that, for a 50,000-employee company, this could lead to a savings of $65 million or… [More]

Top Business Challenges During Political and Economic Uncertainty

by Karen Loiterstein

Operational efficiency, obtaining new customers and talent acquisition are the top priorities for businesses going into 2019, according to a recent Enterprise Bank & Trust Think Tank survey. Heading into 2019, business is ripe with opportunity; however, political and economic landscapes present a lot of uncertainty and angst for business owners. With privately held businesses… [More]

Even Mobile Shoppers Prefer Live Consumer Support 

by Anand Janefalkar 

Mobile shopping is booming in the U.S. as we prepare to enter 2019. According to the 2018 Internet Trends Report from Kleiner Perkins, mobile shopping app sessions grew 54 percent year-over-year — the fastest growth of any mobile activity. In addition to shaking up traditional monetization models for brands and retailers, this is driving how… [More]

Woman-Owned Businesses Record 3100 Percent Growth

by RaeAnne Marsh

Nationally, the number of women-owned businesses increased a dramatic 31 times since 1972 — from 402,000 to 12.3 million in 2018; employment grew 40-fold, from 230,000 to 9.2 million; and revenues rose from $8.1 billion to $1.8 trillion — 217 times greater. Noting this information from the recently released eighth annual State of Women-Owned Businesses… [More]

Employment for Americans with Disabilities

by John O’Neill, Ph.D., and Andrew Houtenville, Ph.D.

Accommodations are an important factor in the successful hiring of people with disabilities, and in the retention of employees who develop new disabilities. Employers that are open to providing accommodations and have the capability to provide them, will have greater success in meeting their need for staffing.  In the Bureau of Labor Statistics (BLS) Jobs… [More]

Enterprises Challenged in Addressing Employee Engagement

by Geraldine Osman

New survey data shows that a majority of enterprises polled are committed to prioritizing employee engagement. The 2018 Employee Engagement Survey from StaffConnect asked C-level executives, HR, communications and other business professionals in North America and Europe about their methodologies, technologies, challenges and goals concerning employee communications and engagement in the enterprise. The survey found… [More]

Urban Infill Development Potential

by Ioana Ginsac

Combining a new inventory focused on vacant parcels located in central business districts (CBDs) with in-depth research on CBD construction activity as well as a 25-city survey that gauges what developments are most desirable to the local urban population, COMMERCIALCafé research shows that recent development efforts have failed to address the needs and wants of… [More]

Leading Brands Are Learning from Big Digital Marketplaces 

by Mike Hunter

Large, global eCommerce communities like eBay, Amazon and Alibaba are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strategies to better integrate digital advertising with personalized shopper engagement and more effective conversion programs. “Ingenuity in the Global… [More]

Women in Business Can Thank H.R. 5050

by Joy Lutes 

Thirty years ago, some U.S. states had laws that precluded women from obtaining a business loan without a male relative to cosign for them — even if that male were an underage son.  The National Women’s Business Council, which does research into the women’s business ecosystem, and the Women’s Business Centers, managed by the U.S.… [More]