Email Efficacy in the Workplace

by Matt Baglia

A It’s commonly assumed email is the best way to reach people in the workplace, but the numbers are starting to tell a different story. In a recent survey SlickText conducted on workplace communication preferences, 60.8 percent of respondents said they ignore emails at work — whether from HR or another sender — and almost one out of two respondents said receiving fewer emails … [More]

Arizona Companies Score on LBGTQ-Inclusive Workplace Policies

by Elliott Kozuch

America’s leading companies and law firms are meeting strengthened criteria to meet the evolving needs of the lesbian, gay, bisexual, transgender and queer community around the world, according to the 2019 Corporate Equality Index (CEI) recently released by the Human Rights Campaign Foundation, the educational arm of the nation’s largest LGBTQ civil rights organization. The … [More]

Do Employers Care about #MeToo?

by Carin Van Vuuren

In the first major study of its kind to look at both the employer and individual employee perspectives on the most important issues surrounding work today, the recent Workplace Intelligence Report from Greenhouse identified troubling gaps in employer-based programs that address diversity and inclusion (D&I) and sexual harassment. According to the report, talent is often … [More]

Marketers: Don’t Forget the Human Connection

by Bant Breen

For many organizations, the race to master data and harness the power of the marketing technology stack has resulted in the customer and, perhaps, an understanding of human relationships being lost.  In a recent research study from the CMO Council, in partnership with Harte Hanks, 41 percent of respondents acknowledged that focusing on the relationship being built, instead … [More]

Influencer Marketing: More than a Pretty Face

by Todd Grossman

Evaluating how companies are evolving influencer marketing strategies in 2019, leading social listening and analytics platform Talkwalker conducted a global survey of more than 800 marketing and PR professionals. The 2019 Influencer Marketing report illustrates findings that point to an inevitable maturing of influencer marketing, but finds that many experts suggest that brands … [More]