Do Employers Care about #MeToo?

by Carin Van Vuuren

In the first major study of its kind to look at both the employer and individual employee perspectives on the most important issues surrounding work today, the recent Workplace Intelligence Report from Greenhouse identified troubling gaps in employer-based programs that address diversity and inclusion (D&I) and sexual harassment. According to the report, talent is often … [More]

Marketers: Don’t Forget the Human Connection

by Bant Breen

For many organizations, the race to master data and harness the power of the marketing technology stack has resulted in the customer and, perhaps, an understanding of human relationships being lost.  In a recent research study from the CMO Council, in partnership with Harte Hanks, 41 percent of respondents acknowledged that focusing on the relationship being built, instead … [More]

Influencer Marketing: More than a Pretty Face

by Todd Grossman

Evaluating how companies are evolving influencer marketing strategies in 2019, leading social listening and analytics platform Talkwalker conducted a global survey of more than 800 marketing and PR professionals. The 2019 Influencer Marketing report illustrates findings that point to an inevitable maturing of influencer marketing, but finds that many experts suggest that brands … [More]

Voice Assistants Are Redefining the Way Americans Shop

by Mike Hunter

Voice assistants such as Amazon’s Alexa and Apple’s Siri have ushered in a new era of customer interactions with technology. Individuals can use voice assistants on a range of smart devices (e.g., smart speakers, smart phones, etc.) to carry out a multitude of tasks. From asking for directions to shopping, voice assistants have enabled consumers to acquire information and make … [More]

GDPR Is Path to Trust and Improved Customer Experience

by Mike Hunter

Marketers from organizations who took the lead in preparing to meet and exceed GDPR data standards have noted increased trust and engagement levels with customers, according to data from the CMO Council, collected in partnership with SAP Customer Experience, that it reported in “GDPR: Impact and Opportunity — How Marketing Leaders Addressed GDPR Readiness and Compliance.” While … [More]