Technology for Networking

by RaeAnne Marsh

ReachApp-iphonePitching itself as a mobile partner to LinkedIn, Reach offers technology to take online networking offline. The app enables users to locate other professionals based on proximity, industry and job title. Users can customize their option to apply to specific industries or disciplines.

The app works as a virtual business card, letting users first identify potential partners in their area, then add them to their contact lists and arrange in-person meetings. Each Reach Out is customizable, as the app can use a customized profile or the user’s LinkedIn profile, and the results shown are the most applicable of the matches.

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