Anyone who thinks money can’t buy happiness is not spending it right. Two rising stars in behavioral science explain how money can buy happiness. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save and invest their money. When it comes to spending that money, most people just follow … [More]
Professional Services Marketing
This book is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its second edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy, establishing a brand and reputation, implementing a marketing … [More]
Smart Calling
This is a sales book that makes sense for those struggling with the fear of making cold calls. Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement the author’s rational principles; readers are likely to sell much more and develop a prospect base of potential customers who will call when they … [More]
Grow the Core
Growing core business is key for sustainable, profitable growth, yet advice on how to do it is thin on the ground. Grow the Core is a practical guide to focusing core business for brand success, illustrated with inside stories on brands that include Apple, James Bond, Heinz, Nespresso and McDonald’s. A program of six “Workouts” helps to harness the whole marketing mix to grow … [More]
Global Tilt
Ram Charan has spent more time than anyone else on the ground observing and analyzing the tilt, or the power shift, of the global economy. Here, he gives business leaders the tools to detect trends that cut across not just industries but also countries, rethink the economic and business principles they rely on, and adapt to the speed of innovation and unprecedented needs of the … [More]
Global Dexterity
Being a global worker and a true “citizen of the world” today goes beyond merely acknowledging cultural differences. It means being able to adapt one’s behavior to conform to new cultural contexts without losing one’s authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone. But … [More]
China’s Silent Army
This is the first book to examine the unprecedented growth of China’s economic investment in the developing world, its impact at the local level, and a rare hands-on picture of the role of ordinary Chinese in the juggernaut that is China, Inc. Beijing-based journalists Juan Pablo Cardenal and Heriberto Araújo crisscrossed the globe from 2009 to 2011 to investigate how the … [More]
The Customer Rules: The 39 Essential Rules for Delivering Sensational Service
The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity and excellence. Lee Cockerell knows that success in business — any business — depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Cockerell shares everything he has learned in his more than 40-year career in the … [More]
Can’t Buy Me Like
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. But in today’s world, where people have become desensitized — even disillusioned — by ad campaigns and … [More]
Clients First: The Two Word Miracle
Throw out the sales manual. Get off the motivation elevator. Clients First is a life-changing two-word miracle. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just 10 years — a feat never before achieved. Here, they explain the three keys to their approach, each of which is important and can … [More]
The Future: Six Drivers of Global Change
Ours is a time of revolutionary change that has no precedent in history. With the same passion he brought to the challenge of climate change, and with his decades of experience on the front lines of global policy, Al Gore surveys our planet’s beclouded horizon and offers a sober, learned and, ultimately, hopeful forecast in the visionary tradition of Alvin Toffler’s Future … [More]
Conscious Capitalism: Liberating the Heroic Spirit of Business
Whole Foods Market co-founder John Mackey and professor and Conscious Capitalism, Inc. co-founder Rajendra Sisodia argue for the inherent good of both business and capitalism. Looking at some of today’s best-known companies, they illustrate how these two forces can — and do — work most powerfully to create value for all stakeholders in business today: customers, employees, … [More]
What’s the Future of Business: Changing the Way Businesses Create Experiences
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus “user” experiences in relation to products, services, mobile, social media and … [More]
Breakthrough Marketing Plans
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are too long and too complicated. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans provides simple, clear frameworks that are easy to apply, and … [More]
Lifestyle Brands
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that go beyond brand loyalty. This book gives a complete analysis of lifestyle brands that inspire, guide and motivate beyond product benefits alone. Stefania Saviola and … [More]
Brand You
In the modern workplace, clearly defined hierarchies are on the wane, few have “jobs for life,” and many have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps the individual develop a powerful personal brand, both on- and offline, and shows one how to discover one’s talents, values and … [More]
Think Like a Futurist: Know What Changes, What Doesn’t, and What’s Next
Discover how to short circuit the habits that blind us to future trends, how to break through the walls of resistance to change, and how to find the tools needed to face the future with confidence. This book brings a practical and disciplined approach to creativity and future thinking that can be immediately applied. Futurism isn’t just a profession for an elite few but a way … [More]
The Heart of Change: Real-Life Stories of How People Change Their Organizations
Kotter and co-author Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors tackle the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people’s … [More]
