Deciding what to create at modern companies often looks like an episode of “Mad Men”: People throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don’t want and won’t help them be happier and healthier. Start at the End offers a new … [More]
Sales Truth
A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses sales strategy on a proven approach that will drive the wanted results. This book is for those who are having trouble believing what the new self-proclaimed “experts” keep posting on LinkedIn and beginning to question their proclamation that everything in … [More]
Own the A.I. Revolution
Artificial Intelligence is on the verge of disrupting every domain of human existence. What does that mean for one’s business? Everything. Building on the power of AI is the factor that will determine success or failure in the very near future — and this in-depth guide from the man who designed the AI system that famously won Jeopardy provides everything one needs to be a … [More]
The Age of Intent
Have you ever wished that every company you interacted with could just know what you wanted and go get it for you? That, when you picked up the phone or opened a chat window, the company would use what it knew about you to anticipate your needs? We are on the verge of a future just like that. The age of intent is a world where the smartest of chatbots — virtual agents — are … [More]
Beyond Performance 2.0
Leaders aren’t short on access to change management advice, but the jury has long been out as to which approach is the best one to follow. With the publication of Beyond Performance 2.0, the verdict is well and truly in. By applying the approach detailed by authors Scott Keller and Bill Schaninger, leaders can more than double their odds of success — from 30 percent to almost … [More]
Leading Loyalty
In business, if people merely like you, you’re in trouble. They need to love you! In Leading Loyalty, readers will learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. Winning customers’ their hearts will not only result in them purchasing more — that’s the company they’ll talk up to everyone they … [More]
Rehumanize Your Business
Every day, most working professionals entrust their most important messages to a form of communication that doesn’t build trust, provide differentiation or communicate clearly enough. It’s easy to point to the sheer volume of emails, text messages, voicemails and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless … [More]
Sales Badassery
This book turns the old way of doing things on its head to shift all the power to you. The common myth of sales strategy says prospects should be approached from a position of deference — they hold the superior position, forcing the salesman to supplicate, beg, make undue concessions and be at their beck and call during and after the sale. This indispensable work shows that … [More]
Unstoppable Teams
Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective — by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service to others, trust, empathy and a caring … [More]
Reinventing the Product
Reinventing the Product looks at how the disruptive waves of digital technologies will affect product companies. Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of Things, data analytics, blockchain, cloud computing and, particularly, AI are transforming traditional products into smart connected products. The book will demystify concepts such … [More]
