What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus “user” experiences in relation to products, services, mobile, social media and … [More]
Breakthrough Marketing Plans
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are too long and too complicated. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans provides simple, clear frameworks that are easy to apply, and … [More]
Lifestyle Brands
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that go beyond brand loyalty. This book gives a complete analysis of lifestyle brands that inspire, guide and motivate beyond product benefits alone. Stefania Saviola and … [More]
Brand You
In the modern workplace, clearly defined hierarchies are on the wane, few have “jobs for life,” and many have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps the individual develop a powerful personal brand, both on- and offline, and shows one how to discover one’s talents, values and … [More]
Think Like a Futurist: Know What Changes, What Doesn’t, and What’s Next
Discover how to short circuit the habits that blind us to future trends, how to break through the walls of resistance to change, and how to find the tools needed to face the future with confidence. This book brings a practical and disciplined approach to creativity and future thinking that can be immediately applied. Futurism isn’t just a profession for an elite few but a way … [More]
The Heart of Change: Real-Life Stories of How People Change Their Organizations
Kotter and co-author Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors tackle the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people’s … [More]
Amplify: How the Rise of the Social Economy Empowers Us All
A leading futurist offers a portrayal of how new technologies are giving individuals so much power to connect and share resources that we are entering a new era in which networks of individuals, not big organizations, will solve a host of problems by reinventing business, education, medicine, banking, government and scientific research into radical new types of organizations … [More]
Google+ for Business: How Google’s Social Network Changes Everything
This conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn how Google+ is different and why the difference matters, how to define effective Google+ strategy and tactics, how to … [More]
Social Media Marketing All-in-One For Dummies
This book shows businesspeople how to apply the marketing savvy they already have to the social media their prospects are using, helping to get and keep more customers, make more sales and boost the company’s bottom line. Find the business side and explore the variety of social media options and research where the target audience hangs out. Discover ways to simplify posting in … [More]
Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Plenty of businesses are already blogging and millions more are considering creating blogs. But how does a business build a blog that really works — really builds business and profits? How do companies identify and craft the blogging content and communities that will be most effective for them? This how-to guide shows how to go beyond “one size fits all” business blogging, … [More]
We First: How Brands and Consumers Use Social Media to Build a Better World
Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases, with case studies from companies such as Walmart, Starbucks and Patagonia. These innovative private-sector partnerships answer … [More]
Small Message, Big Impact: The Elevator Speech Effect
Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service or idea. Its purpose isn’t to say everything about the topic — just to intrigue and inspire the listener to want to hear more. And Sjodin suggests businesspeople expand their vision of what it can do. In this newly updated edition, Sjodin offers … [More]
The Referral Engine: Teaching Your Business to Market Itself
The small-business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague or even stranger with … [More]
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them and inspire them to buy more. Today, everything we do creates data, and the volumes are enormous. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A … [More]
Social Media Is Bullshit
In this guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. Listening to the pundits, Internet gurus, marketing consultants and even the mainstream media, one would think social media was the second coming. Mendelson illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in … [More]
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 … [More]
Social Media Marketing All-in-One for Dummies
This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies and examples will help readers decide the best places to spend their marketing dollars, and learn about valuable … [More]
We First: How Brands and Consumers Use Social Media to Build a Better World
Combining social media tools with socially conscious brands, the two major trends shaping tomorrow’s consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as … [More]
