Lifestyle Brands

A Guide to Aspirational Marketing

by Mike Hunter

A Guide to Aspirational MarketingWhat do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that go beyond brand loyalty. This book gives a complete analysis of lifestyle brands that inspire, guide and motivate beyond product benefits alone.

Stefania Saviola and Antonio Marazza
$40
Palgrave Macmillan
January 2013

 

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