Plenty of businesses are already blogging and millions more are considering creating blogs. But how does a business build a blog that really works — really builds business and profits? How do companies identify and craft the blogging content and communities that will be most effective for them? This how-to guide shows how to go beyond “one size fits all” business blogging, covering how to define clear goals, create the right formats and content, and choose the right tools.
Eric Butow and Rebecca Bollwitt
On shelves and online