From CEOs to marketing departments, company leaders are searching for ways to leap-frog their businesses to the leading edge, imprint their brand on the public consciousness, and become more relevant to the ever-changing global marketplace — to transform their businesses into 21st-century competitive game-changers. Out Think explains how to stand out, to express creativity and … [More]
How Successful People Lead
In this book, No. 1 New York Times bestselling author John C. Maxwell explains how true leadership works. It is not generated by a person’s title. In fact, being named to a position is the lowest of the five levels every effective leader achieves. To be more than a boss people are required to follow, a person must master the ability to inspire and invest in people. He or she … [More]
Kiss Your BUT Good-Bye
A simple, engaging and eminently practical guide to overcoming one’s weaknesses — one’s “Buts” — to achieve the desired career and personal relationships. Imagine a workplace where all the employees are aware of the things they do — or fail to do — that prevent them from being more productive and valuable. Imagine a company where everyone speaks openly and honestly about his or … [More]
The Human Equity Advantage
Trevor Wilson, global diversity strategist and visionary leader, presents a fresh, new management model that goes beyond the traditional diversity debate toward inclusion and building human capital. Featuring case studies and practical diagnostic tools and assessments, this book will benefit everyone who is interested in improving their business by building on the unique … [More]
$10,000 Gold
$10,000 Gold is far more than a financial book. It is a tool of survival and prosperity. It leads the reader to a deeper understanding by showing the global economic and demographic trends that support a rational prediction for gold’s future value. $10,000 Gold advocates ownership of physical, uncompromised bullion and explains the benefits of a safe haven that has preserved … [More]
The Alternative Answer
Bob Rice, Bloomberg TV’s alternative investment editor, leads an entertaining and easy-to-understand tour of this world and suggests specific alternative investments for all four key “jobs” of a portfolio: safely generating more current income, decreasing risks of economic shocks, significantly increasing long-term profits and protecting purchasing power over time. A rainbow of … [More]
Happy Money
Anyone who thinks money can’t buy happiness is not spending it right. Two rising stars in behavioral science explain how money can buy happiness. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save and invest their money. When it comes to spending that money, most people just follow … [More]
Professional Services Marketing
This book is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its second edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy, establishing a brand and reputation, implementing a marketing … [More]
Smart Calling
This is a sales book that makes sense for those struggling with the fear of making cold calls. Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement the author’s rational principles; readers are likely to sell much more and develop a prospect base of potential customers who will call when they … [More]
Grow the Core
Growing core business is key for sustainable, profitable growth, yet advice on how to do it is thin on the ground. Grow the Core is a practical guide to focusing core business for brand success, illustrated with inside stories on brands that include Apple, James Bond, Heinz, Nespresso and McDonald’s. A program of six “Workouts” helps to harness the whole marketing mix to grow … [More]
Global Tilt
Ram Charan has spent more time than anyone else on the ground observing and analyzing the tilt, or the power shift, of the global economy. Here, he gives business leaders the tools to detect trends that cut across not just industries but also countries, rethink the economic and business principles they rely on, and adapt to the speed of innovation and unprecedented needs of the … [More]
Global Dexterity
Being a global worker and a true “citizen of the world” today goes beyond merely acknowledging cultural differences. It means being able to adapt one’s behavior to conform to new cultural contexts without losing one’s authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone. But … [More]
China’s Silent Army
This is the first book to examine the unprecedented growth of China’s economic investment in the developing world, its impact at the local level, and a rare hands-on picture of the role of ordinary Chinese in the juggernaut that is China, Inc. Beijing-based journalists Juan Pablo Cardenal and Heriberto Araújo crisscrossed the globe from 2009 to 2011 to investigate how the … [More]
The Customer Rules: The 39 Essential Rules for Delivering Sensational Service
The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity and excellence. Lee Cockerell knows that success in business — any business — depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Cockerell shares everything he has learned in his more than 40-year career in the … [More]
Can’t Buy Me Like
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. But in today’s world, where people have become desensitized — even disillusioned — by ad campaigns and … [More]
Clients First: The Two Word Miracle
Throw out the sales manual. Get off the motivation elevator. Clients First is a life-changing two-word miracle. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just 10 years — a feat never before achieved. Here, they explain the three keys to their approach, each of which is important and can … [More]
The Future: Six Drivers of Global Change
Ours is a time of revolutionary change that has no precedent in history. With the same passion he brought to the challenge of climate change, and with his decades of experience on the front lines of global policy, Al Gore surveys our planet’s beclouded horizon and offers a sober, learned and, ultimately, hopeful forecast in the visionary tradition of Alvin Toffler’s Future … [More]
Conscious Capitalism: Liberating the Heroic Spirit of Business
Whole Foods Market co-founder John Mackey and professor and Conscious Capitalism, Inc. co-founder Rajendra Sisodia argue for the inherent good of both business and capitalism. Looking at some of today’s best-known companies, they illustrate how these two forces can — and do — work most powerfully to create value for all stakeholders in business today: customers, employees, … [More]
