North Americans work 90,000 hours in their lifetime. Wouldn’t they enjoy working in a job they love, with a boss who energizes them? With advice for all types of companies, From Hire to Inspire is a road map to becoming a better boss - maybe even the best boss - and to helping one’s employees achieve their potential. Using a new set of behavioral science analytics, Lahey shows … [More]
Authenticity
A common problem in marketing is, what a brand says in advertising isn't always what customers and employees experience. This book shows how to align one’s marketing efforts with the purpose of one’s brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity … [More]
Next Generation Leadership
Employers who refuse to adapt to the expectations of younger generations are losing out on top talent, as they leave for positions at companies with more modern practices. Learn what companies need to do to fit into the new normal in the workplace. Generation Y sees the world differently from any other generation in modern memory. And nowhere is this more evident than in the … [More]
The Expansion Sale
Industry analysts report that up to 70–80 percent of business growth comes from existing customers. So why are businesses still investing mainly in attracting new customers? And leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as for expansions? The Expansion Sale provides everything needed for business owners to seize … [More]
Fanocracy
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, … [More]
Billion Dollar Brand Club
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing customers five pairs of glasses to choose from. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model … [More]
TIP
Brian Davis is an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant … [More]
Be a Startup Superstar
This book is for anyone who feels underemployed or is struggling to find a fulfilling career; stuck on a low rung of the corporate ladder and seeing no way up anytime soon. Steven Kahan’s message: “You’re not alone.” From recent college grads to people who feel stuck in their corporate jobs, many people probably never considered working for a technology company that’s just … [More]
Dynamic Digital Marketing
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do … [More]
Fearless Leadership
The intent of this book is to understand the baseless underpinnings of almost all our fears and, therefore, discard them. The author has expertly coached leaders and managers in the discovery of, examination of, elimination of and sustained freedom from fears. We all know people who are charming and articulate, but flounder on a stage addressing colleagues; athletes who … [More]
