As we use the Web for social networking, shopping and news, we leave a personal trail. Linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, tempting you to make that purchase. And there are pages that collect and assess information to give you a snapshot of changing political opinion. Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.
Oxford University Press
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