Silicon Valley’s new billionaires are an unconventional breed, turning ideas into money at a rate never before seen in human history. Among these golden boys are: Elon Musk, billionaire bachelor and founder of PayPal, electric carmaker Tesla, and private space company SpaceX; Evan Spiegel, 23-year old founder of Snapchat, who recently turned down a $3 billion offer from … [More]
Thousands Per Minute
You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching! In these pages, readers will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. This book is … [More]
Everyone’s a Critic: Winning Customers in a Review-Driven World
More than 70 percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article or newspaper critic. Some savvy businesses have figured out how to navigate — and even profit from — the new world of ubiquitous … [More]
Twitter is Not a Strategy
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of “digital” branding leads companies to abandon the tried and true aspects of marketing for the flash … [More]
Zero to One
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. This book is about how to build companies that create new things. It draws on everything … [More]
The Reciprocity Advantage
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth. Reciprocity and advantage are words that are not normally seen together, but reciprocity — … [More]
The small BIG
Everyone, at some point each day, will have to influence or persuade someone — a boss, co-worker, customer, client, spouse, kids or even friends. What is the smallest change that can be made to the request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice … [More]
The Alliance
The employer-employee relationship is broken. The old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or free agents. Think of them instead as allies. Managers want employees to help … [More]
Never Be Closing
Everyone knows that the first rule of sales is “always be closing.” But what if the less time one spends trying to close, the more time one can devote to helping people solve problems and seize opportunities? This book isn’t just a catalog of techniques to wrestle money out of a client’s pocket. It’s a comprehensive strategy that starts with a well-researched process for … [More]
Making Conflict Work
Conflicts at work are as inevitable as they are frustrating. In Making Conflict Work, Peter Coleman and Robert Ferguson address the key role of power in workplace tension. Whether butting heads with a boss or addressing a direct report’s complaint, one’s relative position of power affects how one approaches conflict. Coleman and Ferguson explain how power dynamics function, … [More]
The Secret
In this new edition of their classic business fable, Ken Blanchard and Mark Miller get at the heart of what makes a leader successful. Struggling young executive Debbie Brewster asks her mentor the one question she desperately needs answered: “What is the secret of great leaders?” His reply — “great leaders serve” — flummoxes her, but, over time, her mentor reveals the five … [More]
The Leadership Playbook
There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching. Nathan Jamail, a leading consultant, professional speaker, and the president of his own group of businesses, trains coaches at several Fortune 500 companies … [More]
Predictive Leadership
Most successful, growth-hungry companies begin to miss their projections or worse, not because demand is low or conditions are difficult, but simply because they don’t know how to predict, nurture or even maintain their own growth and success. Most leaders feel isolated, pressured to build on earlier success and maintain total control — the perfect recipe for the 12 most common … [More]
Leadership Blindspots
Leadership Blindspots is packed with detailed case studies examining how blind spots operate, using examples from firms like Apple, Amazon, Hewlett-Packard, JC Penney and JPMorgan Chase. These cases show how a leader’s blind spots can lead to devastating mistakes if they aren’t recognized and acted upon. Author Robert Bruce Shaw examines the most common types of blind spots and … [More]
Power Cues
In this provocative yet practical book, communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others — subtle gestures, sounds and signals — that elicit emotion, and provides a clear, useful framework of seven “power cues” that will be essential for any leader. Readers will learn crucial skills, from … [More]
The Etiquette Advantage in Business
Completely revised and updated, this edition is the ultimate guide professionals need to build successful business relationships with confidence. Good manners mean good business.This book offers proven, essential advice, from resolving conflicts with ease and grace to building productive relationships with colleagues at all levels. It also offers up-to-date guidance on … [More]
Authenticity
Most sales training focuses on getting to know the product, analyzing the market and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: the “what”: knowing the product, the industry and the competition; the “how”: applying the knowledge, enhancing social interaction, developing relationships and … [More]
Pitch Perfect
Media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing one’s career or suffering a demotion. McGowan shows how to craft just the right message. Along … [More]
