This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies and examples will help readers decide the best places to spend their marketing dollars, and learn about valuable social media tools and analytics methods that can help assess the success of their efforts.
Jan Zimmerman and Doug Sahlin
$29.99
John Wiley & Sons
October 2012
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