We First: How Brands and Consumers Use Social Media to Build a Better World

Combining social media tools with socially conscious brands, the two major trends shaping tomorrow’s consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world.

Simon Mainwaring
$17
Palgrave Macmillan
October 2012