The small-business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague or even stranger with … [More]
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them and inspire them to buy more. Today, everything we do creates data, and the volumes are enormous. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A … [More]
Social Media Is Bullshit
In this guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. Listening to the pundits, Internet gurus, marketing consultants and even the mainstream media, one would think social media was the second coming. Mendelson illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in … [More]
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 … [More]
Social Media Marketing All-in-One for Dummies
This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies and examples will help readers decide the best places to spend their marketing dollars, and learn about valuable … [More]
We First: How Brands and Consumers Use Social Media to Build a Better World
Combining social media tools with socially conscious brands, the two major trends shaping tomorrow’s consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as … [More]
Work Happy: What Great Bosses Know
Management guru Jill Geisler provides a practical, step-by-step guide — based on real-world experience and respected research — and lessons that will transform managers and their teams. It’s a workshop-in-a-book, designed to produce positive, immediate and lasting results. Geisler offers concrete steps for improving each element of management, including collaboration, … [More]
The Boy Kings: A Journey into the Heart of the Social Network
This book takes readers into the heart of the fast-growing information empire of Facebook, inviting readers to high-level meetings with Mark Zuckerberg; lifting the veil on long nights of relentless hacking and trolling; taking us behind the scenes of raucous company parties; and introducing us to the personalities, values and secret ambitions of Zuckerberg and others who are … [More]
The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It’s Too Late
People are four times more likely to leave a job because of something going on in the office than for an outside opportunity. Yet most managers blame employee turnover on the lure of other companies, even when the real factors are well within their control. Based on research performed by the prestigious Saratoga Institute, this book provides readers with real solutions for the … [More]
