It has long been assumed that, in the development of any organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization’s start-up and early stages can become vices, and the entrepreneurial founders must cede control to professional managers who can nurture the fruits of their original vision more efficiently. Entrepreneurial thinking is tacitly discouraged because it can create novelty, and novelty is a threat to established organizations with large market shares.
Re-entrepreneuring argues that organizations must revive the entrepreneurial outlook of their founders in order to survive in today’s market. In an organization that encourages and nurtures an entrepreneurial outlook, everyone has the potential to unleash their inner entrepreneur and bring new and dynamic ways of thinking into their work environment.
Re-Entrepreneuring: How Organizations Can Reignite Their Entrepreneurial Spirit
Charles-Edouard Bouée and Stefan Schaible
Bloomsbury Business
Available: 1/8/2019
184 pages
$35
