The Law of Market Failure: Most new products will fail in the market, even if competently executed.
Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia offers an unparalleled approach to beating the beast that is market failure. Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter. Others will be smaller, more personal but no less meaningful, successes: a little restaurant that becomes a neighborhood favorite, a biography that does not make the bestseller list but tells an important story, a local nonprofit to care for abandoned pets.
The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed