The small-business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague or even stranger with similar tastes over anything thrust at them by a faceless company. This practical, smart and original guide is essential reading for any company looking to grow without a fat marketing budget.
John Jantsch
$25.95
Penguin Group
September 2012
