This book shows businesspeople how to apply the marketing savvy they already have to the social media their prospects are using, helping to get and keep more customers, make more sales and boost the company’s bottom line. Find the business side and explore the variety of social media options and research where the target audience hangs out. Discover ways to simplify posting in multiple locations and how to monitor activity and showcase the company with a customized Facebook business page.
Jan Zimmermann and Deborah Ng
John Wiley & Sons