Brand You

by Mike Hunter

Turn Your Unique Talents into a Winning FormulaIn the modern workplace, clearly defined hierarchies are on the wane, few have “jobs for life,” and many have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps the individual develop a powerful personal brand, both on- and offline, and shows one how to discover one’s talents, values and purpose; become more visible in one’s market; and attract people who want what one does in the way that one does it.

John Purkiss and David Royston-Lee
FT Press
Late December 2012

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