Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

by Mike Hunter

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them and inspire them to buy more. Today, everything we do creates data, and the volumes are enormous. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive and more precise.

Dimitri Maex and Paul B. Brown
Crown Publishing
This month

Speak Your Mind

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events