PhXX Forward Collaboration 

by Kristin Slice

Phoenix has several organizations working together to support women business owners. NAWBO reached out to those organizations and asked: How is your organization going to uniquely contribute to the future of Phoenix by empowering women business owners? Here are their answers: Sisterhood of Happiness The Sisterhood of Happiness empowers women entrepreneurs through … [More]

Women can move PhXX Forward

by Audrey Iffert-Saleem

I know a woman founder who is leading a building renovation project. In one of our recent conversations, she told me that contractors and fellow business owners often ask her if they can speak with the owner of her company. When she explains that she’s both the brains and the brawn behind the operation, most respond with wide eyes and apologetically spout that they didn’t … [More]

PhXX Forward: Empowering Women Business Owners 

by Kristin Slice

According to Shelnvestments.com, for every $1 a woman earns, 90 cents are given back to her family and back into her community. The power of investing in women’s economic development has been proven around the globe and is currently the foundation of several of our leading global initiatives on entrepreneurship. One of our community’s greatest strengths is our women business … [More]

Foundations for Growth, NAWBO Style.

by Dorothy Wolden

Whoever coined the phrase “time flies when you’re having fun” totally nailed it. This past year has been fun, challenging, exciting and incredibly rewarding. One of the best parts of being the president of NAWBO is getting to know our members and corporate partners better. They come from different backgrounds and different places, and whether they work for themselves or someone … [More]

Letter from the President 

by Dorothy Wolden

How to make it last: Business Longevity 2015 marks the 40th anniversary of the National Association of Women Business Owners, national association and the 30th anniversary of NAWBO Phoenix. The National Association of Women Business Owners came into existence in the early 1970s when two women, Dottie Grandy and Denise Cavanaugh, realized that if they got together with … [More]

Accountants vs. Bookkeepers vs. Certified Tax Preparers

by Inna Korenzvit

Most business owners are kept busy with the day-to-day operations of running and growing their companies. While they do their work because they are passionate about it, not every aspect of being a proprietor is pleasant. In a study done by TD Bank, over half of all the business owners surveyed ranked bookkeeping as their No. 1 hated responsibility of a business owner. … [More]

Striving for Balance When Your Team is All Female

by Nancy A. Hetrick, CDFA™

As women business owners, we’re often drawn to hiring other women as we build our team. We like the camaraderie, the easy conversation and the like-minded ways of thinking. Let’s face it, we tend to be drawn to people who are JUST LIKE US! This actually applies to men, too, and it can be a major barrier to our business success. Diversity among your team is a huge benefit, … [More]

Building Lasting Relationships with Content and Social Media Marketing

By Tracie Rollins

People buy great products and services from people they know, like and trust. But, how do you get people to know you if they won’t visit your store or call you for a consultation? You do it by building lasting relationships with content and social media marketing. The process of building relationships hasn’t changed. You still build them through authentic engagement and … [More]

Business Mentoring Helps Ensure Long-term Success

by Paula Wittekind

Business owners face challenging tasks and decisions every day. Finding a business mentor is one key element that can help to ensure continued business success. This year marks the 11th anniversary of NAWBO Phoenix’s Mentoring Program. The purpose of the program is all about setting and achieving measurable goals that lead to economic impact. The nine-month program, … [More]

Network Like a Girl

by Victoria Trafton

While “acting like a girl” may not be advised for athletes or aspiring corporate executives, it may be just the right strategy for small-business owners! Authors and executive coaches advise us to lean in, aggressively go after promotions, and negotiate for better salaries to win. Learning how to “man up” is good advice since men hold most high-level positions. For small … [More]

Small Business Marketing Old School Versus New Tools

by Kristin Slice

In marketing, things move quickly. Each day brings a new tool. Each week, a new trend. Marketing has one strategy that has stood the test of time: Build relationships and reach people. The tools we use to build relationships have evolved over time. The good news is, many of the new marketing tools make building relationships easier. Used correctly, the same message leveraged … [More]

Member Spotlight: Deborah Lavinsky, PMA®-CPT

by Deborah Lavinsky

Our serene, full-service studio at 13825 North 7th Street, Suite E, in Phoenix provides Balanced Body equipment — Reformers, EXO and Combo Chairs, Cadillac/Trapeze Table, Pilates Springboards, Ladder Barrel, and the innovative CoreAlign® that can help you create a strong, flexible and lean body. Private and small-group equipment classes as well as high-energy Classic Mat and … [More]

The Ups Store Delivers Holiday Happiness

By Bobbi Hamelman, The UPS Store Franchisee

Between shipping holiday packages, planning the family trip and baking cookies, the holidays can be anything but happy. Fortunately, The UPS Store ® locations in Phoenix can help keep the holidays happy and hassle-free. Whether it’s helping you personalize and send out your holiday greetings, packing and shipping your gifts so they arrive safely or having someone sign for … [More]

Corporate Spotlight: Jonilynn Designs

by NAWBO-Phoenix

‘Establish a Family Tradition’ Jonilynn Designs introduces new collection Jonilynn Designs has created a way of instilling the “family tradition” back into our lives. The Madonna & Child Collection is a “special blanket for special occasions” — the birth of a baby, a christening, baptism, or dedication. The continuation of family traditions amidst increasing … [More]

Corporate Spotlight: Carmella Savory Fare

by NAWBO-Phoenix

The Passion Statement  ”We bring people together through travel and events to accomplish world peace one relationship at a time.” We plan, coordinate and execute dining experiences that will inspire individuals to be “their best,” bond as a “family” and feel a sense of community. Our desire to make a difference in each person’s life guides us in customizing the private … [More]

Corporate Spotlight: ClickChick Photography

by NAWBO-Phoenix

As one of the most well respected retail photography studios in the valley, ClickChick Photography honors the tradition of fine portraiture by creating timeless portraits of you and your family that can be passed down through generations. From wall portraits of your family proudly hanging in your home, to maximizing your business image with a professional headshot, your … [More]

Corporate Spotlight: Lora Moon Styling

by NAWBO-Phoenix

Lora Moon Styling is a boutique hair salon located in the heart of McDowell Mountain Ranch in North Scottsdale. We currently employ seven hair stylists/colorists who are all highly trained in all areas of hair styling and hair coloring. Our specialty at Lora Moon Styling is hair color. We keep our color bar right on the main floor to show how serious we are about achieving … [More]

Corporate Spotlight: The Vault Wine Storage

by NAWBO-Phoenix

On October 1, 2013, Deborah Fortini opened the first 100-percent wine storage facility in Phoenix, named The Vault Wine Storage. Prior to then, wine lovers had only the option of storing their wine in home cellars or in self-storage facilities, which do not cater to the specific needs of wine clientele. Deborah Fortini changed all of that when she purchased a property in … [More]

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