The Rollins Advantage, LLC is a Phoenix-based content marketing firm that’s focused on helping small businesses connect with their prospects and customers in a meaningful way. We help you define and execute content and social media marketing strategies that attract interest, educate customers and deliver an amazing experience throughout the buying process. Our content … [More]
Reflections on a Powerful Year for NAWBO
NAWBO Phoenix has been the voice of women business owners in the Valley for more than 29 years. NAWBO has a long history of providing professional development for its members, influencing public policy and business trends, building leaders in the community and fostering relationships that grow businesses and build economic impact. Our membership is recognized with awards and … [More]
Member Spotlight: Kristin Slice, Empowered Lab Communications
Empowered Lab Communications L.L.C. is an organization committed to changing the small-business world by unleashing the power of the voices of real business owners through podcasts, online communities, speaking engagements and consulting. Empowered Lab Communications offers unique business communication tools, training and podcasts. Why should customers choose your product or … [More]
Member Spotlight: Tisha Marie Pelletier, Details Event Management, LLC
What does your business offer? Details is a full-service event and marketing firm specializing in local and national nonprofit fundraisers and corporate events. We handle all of our clients’ events needs from concept to completion to marketing, PR and day-of management no matter how small or large the event is. Our clients actually get to “enjoy” their events, not stress … [More]
NAWBO Member Christie Cothrun Earns Prestigious Honor in Floral Industry
NAWBO’s own Christie Cothrun will be inducted into the prestigious American Academy of Floriculture (AAF) this August during the Society of American Florists’ (SAF) 130th Annual Convention in Marco Island, Fla. “The Academy’s stringent requirements make AAF an achievement recognized throughout the floral industry,” said Rod Saline of the AAF, SAF Awards Committee. Christie is … [More]
Corporate Partner Spotlight: Orchard Medical Consulting
Orchard Medical Consulting provides Workers’ Compensation case management and is owned by Robin Orchard, RN. Why is Orchard Medical Consulting unique? As a nurse-owned and -operated company, we understand the importance of staff retention. We have a generous recruitment and retention bonus program, and we routinely offer small perks. Spring Honey Baked hams or turkey breasts … [More]
AZ Tech Finders Moves into Larger Office Space
The past month has been a great one for Tech Finders! Not only did the team beat their all-time production record, but the company moved into a larger suite to accommodate the growing 14-person team. Recently, founder Sharon Bondurant surprised Account Managers with their very own Tech Finders Talk Nerdy wrapped Cube! The idea of the Talk Nerdy Cube has been eight years in the … [More]
Smarter Divorce Solutions Expands
Nancy Hetrick shares her recent move into larger space. “Smarter Divorce Solutions began in August of 2012, and by the end of the first year I had more business than I could handle on my own, mostly from word of mouth. I continued to struggle with the growth, and by August of 2013 knew that I had to develop a plan for expansion. Thanks to the NAWBO mentoring program and the … [More]
Let’s Get Down to Business
Five years ago, when I became a member of NABWO Phoenix, I never thought I would have the privilege and opportunity to serve as its president. I’m thrilled to have the good fortune to give back to the organization that has helped my business grow. One thing I did learn very quickly is that NAWBO Phoenix is the premier organization for women in business who are not just looking … [More]
The Power of Associations
As a business owner, it is easy to view your business as the center of the universe. With responsibility for managing finances to increasing revenue and beyond, the small-business owner can easily become focused only on the business at hand. Association membership, whether it is industry specific or a special-interest organization (like NAWBO), can help expand your view. … [More]
Better Exposure through Involvement
There are many reasons to join a professional association related to your industry or field of expertise. Some join to build their resume and increase their marketability. Others join to take advantage of professional development and members-only benefits. And still others join to network and connect with other professionals. So after you’ve paid your membership dues, how do … [More]
Get Noticed and Make an Impact with Events
Do you need foot traffic in your business? Do you need more exposure? Do you want to become more active in your local community? If you answered yes to any of these questions, then hosting an event may be a wise investment for you. You might hold an event at your business in order to celebrate with your customers (such as for an anniversary or customer appreciation), as a … [More]
Corporate Partner Spotlight
Member name: Sharon Bondurant Business name: Tech Finders What this business offers: We offer customized staffing solutions for small to large companies throughout Arizona. We find the staff talent that you can’t find on your own! Whether the need is to find a short-term contract person to assist with a project, or a long-term direct-hire employee, we can find the … [More]
How to Integrate Marketing and Public Relations
Most businesses want to find a way to leverage the power of publicity. But before you click the “send” button on that email with your press release, you need to quiz yourself on your marketing readiness. For example: Do my employees understand the company brand, mission and vision? Has sales training been conducted? Is our website user-friendly? Are our print … [More]
Individual Partner Spotlight
Member name: Sara Korn Business name: Marketing Communications Freelance Writer What your business offers: Marketing copy for both print and online. Website copy, blog posts, postcards, flyers — whatever you need. Graphic design, website audits, social media, and SEO services also provided where there’s a good fit with the project. Business contact info: 2307 E. Pecan … [More]
Women’s Enterprise Foundation presents – Joie de Vivre 2014
A few weeks ago, the Women’s Enterprise Foundation hosted its spring fundraiser, Joie de Vivre. Designed to be an inspiring event bringing women business owners together to network and enjoy a wonderful evening, this year’s event did not disappoint. We had the privilege of being the first group in Arizona to showcase the Savage Botanical fashion show. This fashion show … [More]
