Member Spotlight: Tracie Rollins, The Rollins Advantage, LLC.

National Association of Women Business Owners – Phoenix

The Rollins Advantage, LLC is a Phoenix-based content marketing firm that’s focused on helping small businesses connect with their prospects and customers in a meaningful way. We help you define and execute content and social media marketing strategies that attract interest, educate customers and deliver an amazing experience throughout the buying process.

Our content marketing framework positions you as the expert in your field. The content that we develop is useful, authentic, memorable and optimized for social sharing. We are certified content marketers who help you become the authority in your niche.

Why is The Rollins Advantage unique?

Every content asset that we produce, from a 140-character tweet to a lengthy e-book, is created with the care, precision and quality that our clients have come to expect. Our customized and targeted approach ensures our clients maximize the return of every dollar they allocate to their marketing efforts.

Why should customers choose your product or service?

You started your business because you love what you do, but you didn’t anticipate that you’d have to do everything yourself. Marketing strategies change every day and it’s hard to keep up with tactics that drive results without being an expert in the field. Our clients choose us because they want to focus on their passions and sleep better at night knowing that their message is being carefully crafted, distributed and amplified. 

What has worked better than you anticipated?

The support of our clients and associates means so much to us. The referrals and recommendations that we’ve received since we started our business have been a humbling experience.

What is your biggest daily challenge?

Our challenge is finding the right people to outsource some of our office support tasks to. Recently, we found a great local small business to help us answer the phones. This ensures that our potential clients get the answers they need immediately. Outsourcing a small task like this helps us focus on what matters most … our clients. 

Why did you decide to become a NAWBO member?

I was introduced to NAWBO through a friend and instantly connected with the organization’s mission to strengthen women-owned businesses. Through Infusionsoft’s corporate sponsorship, I continue to support the growth of women-owned businesses and work closely with Infusionsoft to identify areas of contribution. Corporate sponsorship wasn’t enough to satisfy my passion and desire to further the success of women, so I became a member in 2014 in order to contribute in a more meaningful way.

How long have you been a NAWBO Member?

Five months.

What is your role with NAWBO?

I am the social media manager serving on the communications committee. I also manage the corporate partnership between NAWBO Phoenix and Infusionsoft.

What else would you like people to know about you?

I help small businesses succeed by educating and sharing innovative approaches to solve small-business challenges. I apply nearly two decades of experience to marketing strategy, research and development of content that educates, influences and improves the lives of others. I believe that education provides knowledge, knowledge drives actions and actions change the world.

A resident of Phoenix since 1997, I live in Ahwatukee with my husband, Lonny, and my two boys, Dakota and Ashton. When I’m not writing, you can find me racing go-karts, jumping on trampolines, crafting and watching movies with my family.

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