President’s Message: Is It the System?

by Angela Garmon

Most systems are fallible at conception because they are not designed for everyone to excel. Systems are generally created to reinforce beliefs or constructs that already exist. And in some cases, concerns for the minority, meaning those who are not represented in the decision-making, are not part of the equation. This lack of consideration leads to oppression if gone … [More]

Telling Your WHY Story to Connect

by Michele Trent

Finding the perfect pair of pants that look great from every angle —that’s an age-old quest with a modern solution thanks to Sara Blakely. Her coveted shapewear solution became Spanx, a now billion-dollar company. Blakely experienced a problem and created a solution. That’s what entrepreneurs do! You started your business to somehow address a need or overcome a problem. That … [More]

How to Get Out of Your Head and Write from Your Heart

by Laura L. Bush, Ph.D.

You’re under a deadline to write a 750-word blog in a couple of hours. What do you do? If you’re anything like me, you start writing a sentence, then correct a word in that sentence, write a second sentence, delete the first sentence, then delete the second sentence — and you’re back at ground zero with just 90 minutes left on the clock to finish. “What in the world am I … [More]

Find Your Brand Voice It’s Right Behind Your Smile

by Jeffri-Lynn Campbell

Chances are good you have settled into 2020 and the new decade. Goals are set and you are optimistic about reaching them by planning your work and working your plan. You know what you offer and feel confident around your process for delivery. There’s only one problem: You don’t feel comfortable with how you communicate it. The MOST IMPORTANT part of selling yourself, your … [More]

5 Ways to Manage Risk as a Business Owner

by Veronica Archer 

I worked with a business owner several years ago who unexpectedly passed away after a heart attack. He was in the prime of his life; having spent nearly 20 years building his business to the point where he had “made it,” he was finally able to enjoy the success he had built for himself and his family. Then, everything changed in an instant. Thankfully, he had life insurance … [More]

How to Put the Heart back into Leadership

by Carmen Payne

Photo courtesy of Financial Potion In a 2018 article, “The Real Crisis in Leadership,” Forbes shared the following data: “One in two employees at some point in their career leave their job to get away from their manager — solely in an effort to improve their overall lives. Think about this fact for a moment: 50% of employees leave their jobs at some point because their … [More]

Do What you Love … and Lead Your Money!

by Karen Russo

Remember 30 years ago when Marsha Sinetar told us to Do What You Love and the Money Will Follow? What an encouraging and inspiring idea! You do your passion. You trust. You will be supported. So has that been your experience? Really? The answer for me and smart, hardworking businesswomen like our NAWBO sisters is YES, when we do what we love, it’s satisfying. But — and it’s … [More]

Top 10 Tips for Better Media Interviews

by Laurie W. Anderson

As many business owners know, publicity is a cost-effective way to get your message out to your target audiences. Publicity has an important, implied third-party endorsement/credibility. While every media interview is different, there are some basic rules you can follow in any interview situation to make your presentation most effective. Whether you are working with a reporter … [More]

Help! What Kind of Video Do I Need for My Business?

by Helen (Hyun Lee) Kim

It depends on where you want to go. There are as many types of videos for business as there are cars on I-10 at rush hour. When you’re stuck in traffic, you can’t help noticing that some cars are old, some are new; some are fast, some are slow; some are sleek, some are unsightly; some are massive, some are so small they could fit inside a closet. Regardless of looks, cars are … [More]

From Labor to Human Beings, Why It Pays to Understand What Makes Your People Tick

by Kathleen Gramzay

Labor. Workers. Assets. Human resources. Human capital. Employees. Associates. Team members. These terms reflect the evolution of understanding around the resource that makes business run. For decades, the terms were one-dimensional, referring to the single aspect employers cared about: getting products made and delivered. Early management view of labor was simple: Clock in, … [More]