The Question Isn’t Who Inspired You, But Who Will You Inspire? 

by Ania Kubicki 

Do women need to see other successful female entrepreneurs to believe they can become one? Or are we, as a society, past this “proof of concept” stage? I would like to think that we have made headways to remove barriers to entry, but the numbers aren’t quite there yet to support it.  In Arizona, we have may traditions that celebrate and highlight successful women. We have … [More]

Money Sense: Am I Saving Enough for the Retirement I Want?

from Merrill, a Bank of America company

Ask three retirement experts how much you need to save for retirement, and you’ll likely get three different answers. One might respond with a specific number, say $3 million; another might suggest you save enough to let you draw down 80% to 90% of your annual pre-retirement income every year; and a third may say you should strive for 12 times your pre-retirement salary. So … [More]

What if Sales Were Systematic? 

by Tish Times

What if it were not such a massive issue for you to have your cash register ring regularly or for sales to come in while you sleep? What if that was your reality? I have four P’s to help you get there. The Four P’s  The first P is for patience. Stop treating yourself as a transaction. Developing new business relationships will take some time. You’ll need to be a little more … [More]

Knoodling on the Pivot

by Rosaria Cain

For those who have been in business long, you have no doubt learned that the many challenges which have hit business — especially small business — are adding up. We had the Great Recession, The Pandemic, inflation and interest rates that have doubled in the past few months. So, how do we not only stay in business but sustain our employees and grow our revenue? We pivot. The … [More]

How Being a Stay-at-Home Mom Prepared Me for Being a Business Owner

by Inna Korenzvit

When my husband and I got married, I was making twice as much money as he was, but when it came time to start a family, we both agreed my time was best spent taking care of our children. In our opinion, there was nothing more important than raising confident, self-reliant, self-sufficient, productive, financially independent and contributing members of our society. As such, I … [More]

How to Hire Your Dream Team

by Mel Carr

Like most business owners, you probably want more profit. More profit means you can start living the life you love. You’ll have more time for family, vacations, self-care and investing in other things! One way to make more profit is by hiring and expanding your team. (This is true even if you think you can’t afford it.)  Expanding your team beyond yourself is essential to … [More]

From the President’s Perch

by Rosaria Cain

And another year is in the books … just like that. It has been a privilege to act as NAWBO Phoenix president, bring us back into in-person gatherings after the throes of COVID, and work with an inspiring board of superstars. We continued the local rebranding of the organization; added Happy Hours to the mix; and greeted a whole new group of younger, more diverse members this … [More]

Why Collaboration Is the ‘New’ Competition 

by Ania Kubicki

Business is getting back to normal. Or is it?  I feel bombarded daily with evidence of our nation’s inability to solve escalating problems like access to healthcare, proper ways to address mental health or even education or affordable housing. But I also see hope and potential solutions arising from the collective impact that we are having as we rebuild and create a “new … [More]

What Is the Definition of a Micro Business and Why Is It Important to Woman-Owned Businesses?

by Sindi Major Martinez

One of the four agenda items for the National Association of Women Business Owners (NAWBO) public policy efforts for 2022 is for Congress to further define a micro-business vs. a small business. The current definition of small business does not recognize the fact that most woman-owned businesses have fewer than 10 employees — and are competing with the current definition of … [More]

Business Coach

by Madeleine MacRae

Question: I’ve been reading about the Great Resignation for a while now and I just lost a key employee. I’m really worried that I’m going to lose more people. I already increased wages and can’t afford to keep upping compensation. What can I do to keep people?! —Feeling Worried Dear Feeling Worried,  There are two key things that you can do to regain your confidence and … [More]

Five Ways to Enhance Your Business Communication through Public Speaking

by Danielle Williams

In today’s ever-changing landscape of communication, the potential for success and growth within business comes from a variety of skill sets. Yet many businesses find they’re confused by the elements of language due to technology replacing words with symbols and emojis. Trying to get their point across while being understood on the various platforms of communication tends to … [More]

Five Sales Recruiting Strategies for Finding Top Sales Talent

by Debe Black

Ask the sales expert… How well does your business find, recruit and hire high-performing sales reps and key sales talent? Do your methods lead to reliable hires and replicable success? Or do your sales recruitment efforts too often send you back to “square one” after you’ve invested considerable time, effort and money on an underperforming sales rep with no “upside?” If your … [More]

From the President’s Perch …

by Rosaria Cain

For those of you who have indulged in branding, you know how tough this process is. We just finished a photo shoot that was highly stylized. You will see it on these pages. We all are wearing black with white button-down shirts and red shoes. It represents a shot of unity. And yet, each of us has our own spin on how we put this look together. We used knoodle. Full … [More]

Ask the Sales Trainer … 

by Tish Times

Dear Tish, I don’t want to make sales calls because I don’t want to come off salesy. From Squeamish salesperson Dear Squeamish,  I believe “salesy” is a mindset. What I mean is that your fear, your experience, or your expectation may cause you to believe that others will perceive you as insincere and/or aggressive when you are presenting your products or … [More]

Looking to run a better business?

by Rosaria Cain

National Association has launched its mentoring program for current and aspiring business owners looking to increase general business knowledge. The program, run by seasoned entrepreneurs Ronit Urman and Suzi Glover, will take the select group of businesswomen in a program that teaches the fundamentals and pairs education with a support system. The program runs from November … [More]

Unexpected Gifts in the Ugliest Giftwrap

by Madeleine MacRae

Over the past 20 months, small business owners and entrepreneurs have been on an ever-changing roller coaster ride of emotions, obstacles, victories and defeats. Some business owners’ tracks have run in parallel while others have sharply turned in a completely contrasting direction, but one factor remains true: As we continue to deal with all of the aspects of the Coronavirus, … [More]

Your Voice in D.C. 

by Sindi Major-Martinez

It is important that women business owners have their voices heard in Washington, D.C., and here in Arizona. According to the U.S. Senate Committee on Small Business and  Entrepreneurship, “Women-led small businesses help boost economic growth and create jobs. There are more than 11.3 million women-owned businesses in America — representing 38 percent of all firms and … [More]

5 Easy Ways to Protect Yourself in a Commercial Lease 

by Karen Urman

The pandemic has created an influx of people looking into residential and commercial real estate investment.  Here are some useful tidbits as you look for a commercial lease: Know your clauses. In most instances, a force majeure clause in a commercial lease allows for either a temporary delay or a complete excuse of certain landlord obligations and/or tenant obligations … [More]

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