Business Mentoring Helps Ensure Long-term Success

by Paula Wittekind

shutterstock-149322341Business owners face challenging tasks and decisions every day. Finding a business mentor is one key element that can help to ensure continued business success.

This year marks the 11th anniversary of NAWBO Phoenix’s Mentoring Program. The purpose of the program is all about setting and achieving measurable goals that lead to economic impact.

The nine-month program, currently in progress, includes regular monthly sessions where guest speakers present topics and tools focused on key areas required for business success. A sampling of the topics for the current program year include the one-page business plan, importance of knowing your financials, setting measurable goals, identifying and using core values, using dashboards to track success, leveraging Kolbe A™ Index assessment results, marketing and sales strategies, business processes, and the importance of leadership and focus.

Program participants are paired with an established business owner, a chapter volunteer, with knowledge and experience to share. Both mentees and mentors are provided business counseling through the Maricopa Small Business Development Center. Each month, the mentee-mentor pairs are encouraged to meet in one-on-one sessions to work on their business development goals.

The program begins in September and ends in May. It is offered as a free benefit for chapter members who meet the application criteria.

Planning and recruiting for the 2015-16 program year will begin soon. For more information about the NAWBO Business Mentoring Program, contact Paula Wittekind, mentoring program director, at or 480-759-2989, or go to

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