Despite the fact that most brands know they should be using video as a part of their business strategy, most aren’t. Here are some of the most important reasons why you should be using video, which will help give you the push you need to finally use this powerful technique for reaching your target customers. Videos are More Compelling than Other Forms of Content We are … [More]

"Be bold and courageous. When you look back on your life, you’ll regret the things you didn’t do more than the ones you did.” —H. Jackson Brown Most of us have something we promised ourselves we would do in this lifetime that we haven’t done yet. We tell ourselves it is because we don’t have the money, we don’t have the time, and we don’t have the right support or resources … [More]

How to make it last: Business Longevity 2015 marks the 40th anniversary of the National Association of Women Business Owners, national association and the 30th anniversary of NAWBO Phoenix. The National Association of Women Business Owners came into existence in the early 1970s when two women, Dottie Grandy and Denise Cavanaugh, realized that if they got together with … [More]

Most business owners are kept busy with the day-to-day operations of running and growing their companies. While they do their work because they are passionate about it, not every aspect of being a proprietor is pleasant. In a study done by TD Bank, over half of all the business owners surveyed ranked bookkeeping as their No. 1 hated responsibility of a business owner. … [More]

As women business owners, we’re often drawn to hiring other women as we build our team. We like the camaraderie, the easy conversation and the like-minded ways of thinking. Let’s face it, we tend to be drawn to people who are JUST LIKE US! This actually applies to men, too, and it can be a major barrier to our business success. Diversity among your team is a huge benefit, … [More]

People buy great products and services from people they know, like and trust. But, how do you get people to know you if they won’t visit your store or call you for a consultation? You do it by building lasting relationships with content and social media marketing. The process of building relationships hasn’t changed. You still build them through authentic engagement and … [More]

Business owners face challenging tasks and decisions every day. Finding a business mentor is one key element that can help to ensure continued business success. This year marks the 11th anniversary of NAWBO Phoenix’s Mentoring Program. The purpose of the program is all about setting and achieving measurable goals that lead to economic impact. The nine-month program, … [More]

While “acting like a girl” may not be advised for athletes or aspiring corporate executives, it may be just the right strategy for small-business owners! Authors and executive coaches advise us to lean in, aggressively go after promotions, and negotiate for better salaries to win. Learning how to “man up” is good advice since men hold most high-level positions. For small … [More]

In marketing, things move quickly. Each day brings a new tool. Each week, a new trend. Marketing has one strategy that has stood the test of time: Build relationships and reach people. The tools we use to build relationships have evolved over time. The good news is, many of the new marketing tools make building relationships easier. Used correctly, the same message leveraged … [More]