Marketing expert Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps a businessperson needs to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches the reader in creating an effective marketing plan … [More]
Managing the Millennials
This is a valuable tool for anyone who wants to effectively manage and motivate 20-something workers. Many books are being published on how to manage employees of the “millennial” generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for … [More]
The Challenger Customer
Picture your ideal customer: collegial, eager to meet with you, and ready to champion your products across the organization. It turns out that’s the last person you should be pitching. The need to understand how customers make their decisions, especially when it comes to selling large-scale, business-to-business solutions, drove the author team behind The Challenger Sale to … [More]
Superforecasting: The Art and Science of Prediction
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and … [More]
Louder than Words
There has never been a better time to build an audience around one’s idea or product. But with so many people and companies clamoring for attention, it’s also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact. According to Todd Henry, the key to standing apart from the noise is to find one’s unique voice. Those … [More]
Rising Strong
It is the rise from falling that Brown takes as her subject in Rising Strong. As a grounded theory researcher, Brown has listened as a range of people — from leaders in Fortune 500 companies and the military to artists, couples in long-term relationships, teachers and parents — shared their stories of being brave, falling and getting back up. She asked herself, “What do these … [More]
We Are Market Basket
What if a company were so treasured and trusted that people literally took to the streets — by the thousands — to save it? That company is Market Basket, a popular New England supermarket chain. After longtime CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company’s managers and rank-and-file workers struck back. Risking their own livelihoods to restore … [More]
Busy
Business psychologist Tony Crabbe outlines a unique four-step approach to combating one of modern life’s great problems: being too busy. Busy is divided into four digestible sections — Mastery, Differentiation, Engagement and Momentum — that will teach readers how to switch from managing time to managing attention; how to transition toward a career strategy that doesn’t hinge … [More]
Disrupt You!
In today’s volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible — or even desirable — to learn one set of job skills and to work one’s way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital … [More]
Team Genius
Offering vivid reports of the latest scientific research, compelling case studies and great storytelling, Team Genius shows managers and executives that the planning, design and management of great teams no longer have to be a black art. It explores solutions to essential questions that could spell the difference between success and obsolescence: How to reorganize subpar teams … [More]
Do Less, Get More
Anything is possible when you stop trying to do everything at the same time. Often, it’s fear that keeps us stuck in our patterns. If we’re super busy, then no one can say we’re not working hard. But there’s another way to live a life that’s both more enjoyable and more productive, if only we can break those routines. In Do Less, Get More, entrepreneur and bestselling author … [More]
Power Score
The formula in this book is based on the most extensive research of its kind, spanning more than 15,000 careers with more than 9 million data points. The idea has been battle-tested for more than two decades by leaders in every major industry. It works. Successful leadership starts with three key questions: Do we have the right priorities? (Only 24 percent of leaders do.) Do we … [More]
Move Your Bus
Teamwork is crucial to the success of any business, and, as he illustrates, the members of any team are the key to unlocking success. Imagine a company as a bus filled with people who either help or hinder a team’s ability to move it forward: drivers (who steer the organization), runners (who consistently go above and beyond for the good of the organization), joggers (who do … [More]
Grow Your Value
Mika Brzezinski, “Morning Joe” co-host and New York Times bestselling author of Knowing Your Value, has built a career on inspiring women to assess and then obtain their true value in the workplace. Drawing on deeply revealing conversations with powerful and dynamic women, input from researchers and relationship experts, and her own wealth of experience, Brzezinski helps women … [More]
The Ignorant Maestro
For 20 years, in addition to conducting orchestras around the world, Itay Talgam has been a “conductor of people” for companies large and small, for CEOs of Fortune 500 companies as well as startup entrepreneurs, and beyond. Drawing on his decades of experience on the podium, he teaches non-musicians how conducting really works and how the conductor’s art can help leaders in … [More]
Fueled by Failure
Olympian and former NFL player now thriving as a CEO and philanthropist, Jeremy Bloom pulls at the common thread that unites him with all of us: the defeats we encounter on our journeys to reach our goals. Sharing his hard-earned insights, advice and practices, including lessons from respected coaches, phenomenal athletes and highly successful business leaders, Bloom coaches … [More]
People Leadership
According to a Gallup poll, more than 70 percent of the American workforce today is “unengaged” — which means that most of the people in an organization are only showing up to work to go through the motions and collect their paycheck. But there’s something employers can do to change that. In People Leadership, Gina Folk covers 30 proven techniques that she learned and utilized … [More]
The Power of Being Yourself
By sharing his own experiences — and candidly exploring high-stakes business decisions along with many personal triumphs and tragedies — Joe Plumeri explains that the secret to success is found not in boardroom strategy or corporate philosophy, but rather in allowing passion, purpose and true emotions to inform one’s approach and guide one’s relationships. His book is a timely … [More]
