What if a company were so treasured and trusted that people literally took to the streets — by the thousands — to save it? That company is Market Basket, a popular New England supermarket chain. After longtime CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company’s managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss, they walked out. Their protest rallied customers, vendors and politicians. What is it about Market Basket and its leader that provokes such ferocious loyalty? Can a company really become an industry leader by prioritizing stakeholders over shareholders? Set against a backdrop of bad blood and corporate greed, We Are Market Basket is, above all, a page-turner that chronicles the epic rise, fall and redemption of this iconic and uniquely American company.
Title: We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
Authors: Daniel Korschun and Grant Welker
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