Marketing expert Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps a businessperson needs to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches the reader in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost, from learning how to develop a clear business vision to marketing through to creating an effective implementation schedule, including how to review and troubleshoot for future success and growth. Whether embarking on a new venture or reviving a current business plan, this practical handbook provides the reader with next steps toward business success and survival.
Title: The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
Author: Robert W. Bly
Publisher: Entrepreneur Press
Available: November 24, 2015